Skripsi

KAJIAN POTENSI DAN STRATEGI PENGEMBANGAN KOLAM RENANG TIRTA RANDIK SEBAGAI DESTINASI PARIWISATA LOKAL

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This study examines the tourism potential and formulates strategic development directions for Tirta Randik Swimming Pool as a local sport tourism destination in Sekayu City, Musi Banyuasin Regency. Despite its historical significance as a venue for the 2004 National Sports Week (PON), the destination remains underutilized due to limited attraction diversification, outdated facilities, weak digital promotion, and low community engagement. Addressing this gap, the study adopts a mixed methods approach, integrating qualitative and quantitative data collected through observation, interviews, documentation, and questionnaires. The analysis applies the 4A framework (Attraction, Accessibility, Amenities, and Ancillary Services) combined with a quantitative SWOT approach to systematically assess internal and external factors. The findings reveal that while the destination demonstrates strong foundational potential—particularly in terms of strategic location, affordability, and basic infrastructure—its competitiveness is constrained by a lack of innovation in tourism products and insufficient promotional strategies. This study contributes by proposing an integrated development model emphasizing sport tourism enhancement, facility upgrading, digital marketing optimization, and multi-stakeholder collaboration. These strategies are expected to strengthen destination competitiveness and support sustainable local tourism development over the next 5–10 years.

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Availability

Detail Information

Series Title

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Call Number

T1964282026

Publisher

Indralaya : Prodi Magister Pendidikan Olahraga, Fakultas Keguruan dan Ilmu Pendidikan Universitas Sriwijaya., 2026

Collation

ix, 127 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

500.130 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

pariwisata
Prodi Magister Pendidikan Olahraga

Specific Detail Info

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Statement of Responsibility

KA

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