Skripsi

ANALISIS PERBANDINGAN STRATEGI TATA KELOLA UMKM PEMPEK DI KOTA PALEMBANG (STUDI KASUS PADA PEMPEK CANDY, PEMPEK LALA 26 ILIR, DAN PEMPEK CIK PUAN)

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This study aims to compare governance strategies of pempek MSMEs across different business scales. It employs a qualitative method with a descriptive approach, using observation, interviews, and documentation techniques. Data analysis is conducted using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the businesses. The results show that the strengths of pempek MSMEs lie in product taste quality, affordable prices, and customer loyalty. The weaknesses include limited capital, insufficient promotion, and relatively simple business management. Opportunities arise from the growing public interest in Palembang’s traditional cuisine and the advancement of digital marketing technologies, while threats stem from intense competition in the pempek industry and increasing raw material costs. Based on these findings, it can be concluded that differences in business scale influence governance strategies of pempek MSMEs in Palembang City. Therefore, business actors need to enhance product innovation and utilize digital marketing to improve their competitiveness.

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Detail Information

Series Title

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Call Number

T1962572026

Publisher

Indralaya : Prodi Ilmu Administrasi Publik, Fakultas Ilmu Sosial dan Politik Universitas Sriwijaya., 2026

Collation

xviii, 102 hlm.; ilus.; tab, 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

338.642 07

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Ilmu Administrasi Publik
Manajemen usaha

Specific Detail Info

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Statement of Responsibility

TUTI

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