Skripsi

PRAKTIKALITAS KONSUMSI SEBAGAI FAKTOR PENGARUH WILLINGNESS TO PAY (WTP) MAHASISWA TERHADAP MANGGA POTONG SIAP KONSUMSI

---

This study aimed to analyze the level of willingness to pay (WTP) among university students for ready-to-eat sliced mango compared to whole mangoes and to examine the influence of consumption practicality on the decision willingness to pay. The research used a quantitative approach through a simple experimental survey involving 100 student respondents from Sriwijaya University. Data were collected using a structured questionnaire covering respondent characteristics, visual product assessment, perceived practicality, and willingness to pay. Data analysis was conducted using a binary logistic regression model, with the dependent variable representing the students’ decision to be willing or unwilling to pay an added price. The independent variables include age, gender, fruit consumption frequency, monthly allowance, parents’ income, visual acceptance, practicality, and additional price levels. The results of this study were expected to provide insights into the factors influencing students’ willingness to pay for ready-to-eat fruit products and contribute to the development of marketing strategies for practical and value-added healthy food products among young consumers. Keywords: binary logistic regression, consumption practicality, ready-to-eat sliced mango, willingness to pay (WTP).

---

Availability

Detail Information

Series Title

-

Call Number

T1970592026

Publisher

Indralaya : Prodi Teknologi Hasil Pertanian, Fakultas Pertanian Universitas Sriwijaya., 2026

Collation

xiii, 167 hlm.; ilus.; tab, 29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

338.520 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Perilaku konsumen
Prodi Teknologi Hasil Pertanian

Specific Detail Info

-

Statement of Responsibility

TUTI

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment