Skripsi

EVALUASI USER EXPERIENCE DASHBOARD PROFESIONAL FACEBOOK MENGGUNAKAN METODE HEURISTIC EVALUATION

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The growth of social media has driven the need for a system that supports effective content management and account performance analysis, one of which is through the Facebook Professional Dashboard. However, the increasing complexity of features raises questions regarding the ease of use and convenience of the system. This study aims to evaluate the user experience of the Facebook Professional Dashboard using the Heuristic Evaluation method based on Jakob Nielsen's ten usability principles. The study was conducted using a quantitative approach through questionnaires to active users in Indonesia, with the sample size determined using the Lemeshow formula. Data were analyzed using severity ratings to identify the level of usability. The results show that the Facebook Professional Dashboard generally meets most usability principles and is capable of supporting account performance monitoring functions, although several issues with certain levels of severity were still found, particularly those related to the clarity of system status, interface consistency, navigation, and feedback mechanisms. These findings indicate a gap between system functionality and the quality of user experience, thus this study proposes recommendations for improvements to increase effectiveness and convenience of use.

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Availability

Detail Information

Series Title

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Call Number

T1966972026

Publisher

Indralaya : Prodi Sistem Informasi, Fakultas Ilmu Komputer Universitas Sriwijaya., 2026

Collation

xx, 145 hlm.; ilus.; tab, 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

004.019 07

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Prodi Sistem Informasi
User Experience (UX)

Specific Detail Info

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Statement of Responsibility

TUTI

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