Skripsi

EFEKTIVITAS KOMUNIKASI PEMASARAN DALAM MENCAPAI TARGET PAJAK REKLAME DI BADAN PENDAPATAN DAERAH KABUPATEN OGAN ILIR

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The effectiveness of marketing communication is the level of success of the activities carried out by Bapenda in conveying information, increasing tax target achievements, and encouraging taxpayer compliance, especially for billboard taxes, thereby impacting billboard tax revenue according to the set targets. The main focus of this final report is to understand the marketing communication strategies implemented by Bapenda of Ogan Ilir Regency. The aim of this report is to find out whether these marketing communication strategies affect the increase in billboard tax target achievement and taxpayer compliance in Bapenda of Ogan Ilir Regency. The report results show that the marketing communication strategies applied by Bapenda of Ogan Ilir Regency are carried out through socialization activities, counseling, education, and supervision. This communication strategy can be said to be effectively carried out because taxpayers have made a real contribution to increasing the achievement of billboard tax targets. One marketing communication strategy that needs to be further enhanced is the activity of spreading information through social media, aimed at providing easier access for taxpayers to obtain information about taxation. Keywords: Effectiveness, Marketing Communication, Billboard Tax, Bapenda

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Detail Information

Series Title

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Call Number

T2016712026

Publisher

Palembang : Prodi Diploma III Kesekretariatan, Fakultas Ekonomi Universitas Sriwijaya., 2026

Collation

xxi, 115 hlm.; ilus.; tab.; 29 cm.

Language

Indonesia

ISBN/ISSN

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Classification

343.040 7

Content Type

Text

Media Type

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Carrier Type

-

Edition

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Subject(s)

Pajak reklame
Prodi Diploma III Kesekretariatan

Specific Detail Info

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Statement of Responsibility

MI

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