Skripsi
IMPLEMENTASI STRATEGI DIPLOMASI OLAHRAGA DALAM PENGEMBANGAN SEPAKBOLA INDONESIA (STUDI KASUS PSSI DAN KNVB)
This research examines the implementation of sports diplomacy strategies in the bilateral cooperation between the Football Association of Indonesia (PSSI) and the Royal Dutch Football Association (KNVB) in developing Indonesian football. This cooperation represents a form of sports diplomacy aimed at improving the quality of national football while strengthening bilateral relations between Indonesia and the Netherlands. The study aims to analyze the forms of cooperation implemented and assess their impact on the development of Indonesian football. This research uses a qualitative descriptive method with secondary data sources obtained through literature studies, including books, journals, official documents, and other relevant references. The analysis applies the concept of sports diplomacy which consists of four main dimensions: nation branding, relationship building, people-to-people, and capacity building. The findings show that the cooperation between PSSI and KNVB contributes positively to the development of Indonesian football. Through programs such as coach education, youth player development, knowledge exchange, and improvement of football development systems, this collaboration enhances the capacity of human resources and institutional management within Indonesian football. Furthermore, the cooperation strengthens diplomatic relations between Indonesia and the Netherlands through non-political sports interactions. Therefore, sports diplomacy through the PSSI–KNVB partnership not only improves the quality of national football but also serves as an effective diplomatic instrument to strengthen international relations. Keywords: sports diplomacy, bilateral cooperation, PSSI, KNVB, football development