Skripsi

PENGARUH INTENSITAS BERMAIN DAN KETERLIBATAN EMOSIONAL TERHADAP PERILAKU TOXIC PEMAIN PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) MOBILE DI KOTA PALEMBANG

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The development of online games, particularly PlayerUnknown's Battlegrounds (PUBG) Mobile, presents complex virtual communication dynamics and opens up space for the emergence of toxic behavior among players. This study aims to analyze the influence of playing intensity and emotional involvement on the toxic behavior of PUBG Mobile players in Palembang City. The study used a quantitative approach with a causal associative method through an explanatory survey design. A sample of 100 respondents was determined using the Cochran formula with a purposive sampling technique. Data were analyzed using the IBM SPSS Statistics application version 25. The results showed that the variables of playing intensity and emotional involvement contributed 66.4% of the influence, while the remainder was influenced by other factors outside the research model. The conclusion of this study is that the higher the playing intensity and the stronger the emotional involvement of players, the greater the emergence of toxic behavior in the game. Keywords: Online Games, PUBG Mobile, Toxic Behavior, Playing Intensity, Emotional Involvement

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Detail Information

Series Title

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Call Number

T1980422026

Publisher

Indralaya : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2026

Collation

xv, 130 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

302.230 7

Content Type

Text

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Prodi Ilmu Komunikasi
Permainan daring — Perilaku pemain

Specific Detail Info

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Statement of Responsibility

TUTI

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