MARKETING STRATEGY: Planning and Implementation SECOND EDTION

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MARKETING STRATEGY: Planning and Implementation SECOND EDTION

Walker, Orville C. - Personal Name; Boyd, Harper W - Personal Name; Larreche , Jean-Claude - Personal Name;

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Central Library (CIRCULATION) 658.802 Wal m 1998

B18111S

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Detail Information

Series Title: Irwin Series in Marketing
Call Number: 658.802 Wal m
Publisher: New York : McGraw-Hill., 1998
Collation: xxiii, 393 p.: ill.; 27 cm.
Language: English
ISBN/ISSN: 978-0256136920
Classification: 658.802
Content Type: Text
Media Type: -
Carrier Type: -
Edition: 2
Subject(s): Marketing Strategy
Specific Detail Info: -
Statement of Responsibility: MI

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