Advertising and Promotion; An Integrated Marketing Communications Perspective Fifth Edition

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Advertising and Promotion; An Integrated Marketing Communications Perspective Fifth Edition

Belch, George E. - Personal Name; Belch, Michael A. - Personal Name;

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Central Library (CIRCULATION) 659.1 Bel a 2001

B96921S

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Detail Information

Series Title: -
Call Number: 659.1 Bel a
Publisher: Boston : McGraw-Hill Higher Education., 2001
Collation: xx, 850p,; ill.; 27 cm
Language: English
ISBN/ISSN: 0-07-231445-1
Classification: 659.1
Content Type: Text
Media Type: unmediated
Carrier Type: other (unmediated)
Edition: 5th
Subject(s): Iklan
Sales promotion
Promosi Penjualan
Advertising
Specific Detail Info: -
Statement of Responsibility: RR

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