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MARKETING MANAGEMENT: Knowledge and Skills, Third Edition

Peter, J. Paul - Personal Name; Donnelly, James H. - Personal Name;

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#

Central Library (CIRCULATION) 658.8 Pet m 1992

B97490S

Available

#

Central Library (CIRCULATION BUKIT) 658.8 Pet m 1992

B14195S

Available

Detail Information

Series Title: -
Call Number: 658.8 Pet m
Publisher: Boston : Richard D. Irwin, Inc.., 1992
Collation: xvi, 943 p. : ill. ; 24 cm
Language: English
ISBN/ISSN: 0-256-09225-7
Classification: 658.8
Content Type: Text
Media Type: unmediated
Carrier Type: other (unmediated)
Edition: 3rd
Subject(s): Marketing-Management
Marketing-Management-Case Studies
Specific Detail Info: -
Statement of Responsibility: DS; RSM

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