STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS, SIXTH EDITION | The Sriwijaya University Library

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STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS, SIXTH EDITION

Kerin, Roger A. - Personal Name; Peterson, Robert A. - Personal Name;

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Central Library (CIRCULATION BUKIT) 658.8 02 Ker s 1993

B21190S

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Detail Information

Series Title: -
Call Number: 658.8 02 Ker s
Publisher: Needham Heights, Massachusetts : ALLYN AND BACON., 1993
Collation: ix, 711 p. ; 24 cm
Language: English
ISBN/ISSN: 0-205-14242-7
Classification: 658.8 02
Content Type: Text
Media Type: unmediated
Carrier Type: other (unmediated)
Edition: 6
Subject(s): Marketing-Decision making-Case Studies
Specific Detail Info: -
Statement of Responsibility: RSM

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