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CITRA PEREMPUAN DALAM IKLAN (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN NIVEA EXTRA WHITENING DEO)

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Advertising is one of the media that is very effective in influencing the mindset and behavior of its audience. Women are one of the examples often used as advertising objects with the aim of communicating the advertised products. Women are often described as weak, have sensitive emotions, and are always inferior to men. This study aims to see what image of women formed in the NIVEA Extra Whitening Deo ad. Researchers used Roland Barthes' semiotics approach as the main theory as well as documentation methods and library studies in data collection. The results of research in the NIVEA Whitening Deo advertisement showed that women can also go through whatever profession they want, women can also be equal to men, and can succeed with the profession they are involved in. Thus, the image of women depicted in the advertisement is the image of women who are strong, tough and self-defense. This can be seen from the profession and background of the model in the advertisement.

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Detail Information

Series Title

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Call Number

T433542020

Publisher

Palembang : Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sriwijaya., 2020

Collation

xiv, 101 hlm. : ilus. ; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

659.107

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Jurusan Ilmu Komunikasi
Objek Iklan

Specific Detail Info

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Statement of Responsibility

AA

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