Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE, SIXTH EDITION

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE, SIXTH EDITION

Text

Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE, SIXTH EDITION

Belch, George E - Personal Name; Belch, Michael A - Personal Name;

Availability

Faculty of Economics (Ruang Baca FE) 659.1 Bel a 2004

B22246S

Available

Faculty of Economics (Ruang Baca FE Palembang) 659.1 Bel a 2004

B32417S

Available

Detail Information

Series Title: McGraw-Hill/Irwin series in Marketing
Call Number: 659.1 Bel a
Publisher: New York : The McGraw-Hill Companies., 2004
Collation: xxv, 838p.;ill.;28cm
Language: English
ISBN/ISSN: 007-121438-0
Classification: 659.1
Content Type: Text
Media Type: -
Carrier Type: -
Edition: 6
Subject(s): Advertising
Communication in marketing
Specific Detail Info: INTERNATIONAL EDITION
Statement of Responsibility: jp, EM

Other version/related

No other version available

File Attachment

No Data

Comments

You must be logged in to post a comment