CUSTOMER RELATIONSHIP MANAGEMENT: CREATING COMPETITIVE ADVANTAGE THROUGH WIN-WIN RELATIONSHIP STRATEGIES

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CUSTOMER RELATIONSHIP MANAGEMENT: CREATING COMPETITIVE ADVANTAGE THROUGH WIN-WIN RELATIONSHIP STRATEGIES

Storbacka, Kaj - Personal Name; Lehtinen, Jarmo R. - Personal Name;

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Faculty of Economics (Ruang Baca FE) 658.8 Sto c 2001

B22361S

Available

Faculty of Economics (Ruang Baca FE) 658.8 Sto c 2001

B22177S

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Detail Information

Series Title: -
Call Number: 658.8 Sto c
Publisher: Singapore : McGraw-Hill Education., 2001
Collation: x, 159 p. : ill. ; 24 cm
Language: English
ISBN/ISSN: 0-07-120678-7
Classification: 658.8
Content Type: Text
Media Type: unmediated
Carrier Type: -
Edition: -
Subject(s): Management Relationship
Specific Detail Info: -
Statement of Responsibility: DS, MI

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