Services Marketing in Asia: MANAGING PEOPLE, TECHNOLOGY AND STRATEGY

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Services Marketing in Asia: MANAGING PEOPLE, TECHNOLOGY AND STRATEGY

Lovelock, Christopher - Personal Name; Wirtz, Jochen - Personal Name; Ken, Hean Tat - Personal Name;

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Faculty of Economics (Ruang Baca FE) 658.8 Lov s 2002

B22644S

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Detail Information

Series Title: -
Call Number: 658.8 Lov s
Publisher: Singapore : Prentice Hall., 2002
Collation: xxi, 706 p. : ill. ; 24 cm
Language: English
ISBN/ISSN: 0-13-060566-2
Classification: 658.8
Content Type: Text
Media Type: unmediated
Carrier Type: -
Edition: -
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: DS

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