Text

MARKET-BASED MANAGEMENT : Strtegies for Growing Customer Value and Profitability, THIRD EDITION

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Series Title

-

Call Number

658.8 Bes m

Publisher

New Jersey : Prentice Hall, Pearson Educational International., 2004

Collation

xxv, 401 p.; ilus.; 23 cm.

Language

English

ISBN/ISSN

0-13-121193-5

Classification

658.8

Content Type

Text

Media Type

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Carrier Type

-

Edition

3

Subject(s)

Market-Based Management

Specific Detail Info

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Statement of Responsibility

MI

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