Essentials of Marketing; A Marketing Strategy Planning Approach, Fourteenth Edition

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Essentials of Marketing; A Marketing Strategy Planning Approach, Fourteenth Edition

McCarthy, E. Jerome - Personal Name; Perreault, de William, Jr - Personal Name; Cannon, Joseph - Personal Name;

Availability

Faculty of Economics (Ruang Baca FE) 658.8 Per e 2015

B23313S

Available

Detail Information

Series Title: -
Call Number: 658.8 Per e
Publisher: New York : McGraw-Hill Education., 2015
Collation: xliii, 717p.;ill.;28cm
Language: English
ISBN/ISSN: 978-1-259-25163-4
Classification: 658.8
Content Type: Text
Media Type: -
Carrier Type: -
Edition: 14
Subject(s): Marketing
Specific Detail Info: McGRAW-HILL INTERNATIONAL EDITION
Statement of Responsibility: jP

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