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This study aims to analyze the determinants of banking profitability listed on the Indonesia Stock Exchange. This study uses a quantitative method with secondary data types obtained from the annual financial reports of banks. The sample obtained using purposive sampling technique, namely banks that present financial reports from 2014-2023. This hypothesis is tested using a panel data regression…
This study aims to analyze the influence of organizational culture on employee loyalty. The population in this study were all employees at PT Sejahtera Jaya Abadi, totaling 40 people. This study uses primary data obtained by distributing questionnaires and the analysis technique used is a simple linear regression analysis technique. The results of this study indicate that organizational culture…
This study aims to analyze the effect of experiential marketing on consumer loyalty Baropi Grill & Coffee Palembang. This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study were all consumers of Baropi Grill & Coffee Palembang. The sampling method used purposive sampling with a total sample of 100 respondents. This study us…
This study was to analyze the effect of profitability and liquidity on firm value with capital structure as an intervening variable in food and beverages companies listed on the Indonesia Stock Exchange. The sample in this study amounted to 13 companies obtained by using purposive sampling method. The data analysis technique used multiple linear regression method using the SPSS application. The…
The purpose of this study was to determine the effect of activity, interest, and opinion on the marketing performance of PT. Honda Union Plaju Palembang Branch. The population in this study were consumers of Honda Union, Plaju Palembang Branch in 2020. The data collection technique used was census by distributing questionnaires to 100 consumers of Honda Union, Plaju Palembang branch. This study…