PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN ONLINE CUSTOMER REVIEW TERHADAP…

Di era teknologi ini banyak pengusaha umkm contohnya Brosissuka menggunakan social media khususnya instagram untuk memasarkan produk mereka. Instagram juga memungkinkan konsumen memberikan ulasan produk melalui fitur story yang dapat ditambahkan ke sorotan oleh pemilik usaha. Namun belum diketahui apakah pemasaran media sosial dengan instagram dan online customer review di sorotan cerita pada a…

 ANALISIS FAKTOR PENERIMAAN MEDIA SOSIAL MILIK PEMERINTAH DI INDONESIA (STUD…

In today's rapidly growing internet era, humans are required to be able to adapt to change, like how to communicate. Courageous communication can be done through social media such as Instagram, Whatsapp, Facebook, etc. Instagram itself is not only used by individuals but by agencies/companies as well. One agency that uses Instagram social media is the Palembang City Tourism Office. Instagram is…

ANALISIS PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP CUSTOMER ENGAGEM…

The COVID-19 pandemic that hit the world made many changes in various fields, one of which is technology. This makes the emergence of new technologies that support people's lives. One of them is an online food delivery service application that can help people's lives during a pandemic. Seeing this, one of the Shopee applications has created its Shopee Food feature. To promote and assist users i…

EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @KOMINFOPALEMBANG TERHADAP PEMENUHAN KE…

THE EFFECTIVENESS OF COMMUNICATION ON INSTAGRAM @KOMINFOPALEMBANG IN FULFILLING THE INFORMATION NEEDS OF PALEMBANG CITY SOCIETY By Indah Kurniasari 09031381924120 ABSTRACT The Instagram account @kominfopalembang provides government information about the coverage of Palembang city. The purpose of this research is to determine the influence of the communication effectiveness of @kominfopalembang …

PENGARUH INTENSITAS PENGGUNAAN TIKTOK TERHADAP PERILAKU BELAJAR SISWA KELAS X…

This study aims to determine the effect of the intensity of using TikTok on the learning behavior of class X students at SMA Srijaya Negara Palembang. This research is a quantitative study of the influence of the intensity of using TikTok on the learning behavior of class X students at SMA Srijaya Negara Palembang. The population used in this research was class X SMA Srijaya Negara Palembang to…

PENGARUH PENGGUNAAN INSTAGRAM DALAM PEMENUHAN KEPUASAN INFORMASI FOLLOWERS @b…

The Aim of this research wa to know and provve how the relationship that happened between uses of social media instagram @bppdkotapalembang within fulfillment of information satisfication followers. The independent variable of this reasearch is uses of social media instagram @bppdkotapalembang while the dependent variable is fulfillment information satisfication followers. The method used of th…

ANALISIS SENTIMEN TRENDING TOPIK DI MEDIA SOSIAL TWITTER MENGGUNAKAN METODE N…

Twitter is a social media platform that contains information such as current news, personal biographies, and tweets from its users. Twitter has a feature called trending topics, which functions to identify specific popular topics. However, it is often difficult to understand the sentiment associated with these trending topics. Therefore, it is important to classify the sentiment of trending top…

ANALISIS SENTIMEN MENGGUNAKAN PSEUDO NEAREAST NEIGHBOR DAN TF-IDF TEXT VECTOR…

Twitter is one of the social media that is often used by researchers as an object of research to conduct sentiment analysis. Twitter is also a good indicator in influencing research, problems that often arise in research in the field of sentiment analysis are the many factors such as the use of colloquial or informal language and other factors that can affect sentiment results. To improve the r…

IMPLEMENTASI ALGORITMA RECURRENT NEURAL NETWORK DENGAN ARSITEKTUR LONG SHORT-…

The text classification of social media posts poses certain challenges due to the linguistic diversity that exists, making it an interesting problem to research. This research was conducted to classify sentiments towards the opinion of the community. The use of the RNN algorithm which stores previous data for the latest output results is suitable in this study because it can process sequential …

HUBUNGAN INTENSITAS PENGGUNAAN MEDIA SOSIAL DENGAN BODY DISSATISFACTION PADA …

In the era of globalization, technological developments are increasingly advanced, such as social media. Social media is a place to share or share content, be it photos, videos or messages. Through social media, adolescents find information about body standards that are considered ideal so that they have an impact on body dissatisfaction behavior. Body dissatisfaction is dissatisfied behavior w…

KLASIFIKASI EMOSI PADA TWITTER MENGGUNAKAN BIDIRECTIONAL LONG SHORT TERM MEMORY

Twitter is one of the social media platforms where users can share messages. These messages often contain emotions. The conveyed emotions in these tweets can be recognized through an emotion classification process. However, the text data in tweets is often unstructured, so the appropriate method needs to be applied for emotion classification. The method used in this research involves the utiliz…

ANALISIS SENTIMEN KOMENTAR INSTAGRAM MENGGUNAKAN LONG SHORT-TERM MEMORY (LSTM…

Social media is a means for people to express their opinions on various topics that occur in the world. One of the most widely used social media is Instagram. Opinions in the form of comments on Instagram are generally written using abbreviated and non-standard language. In analyzing these comments, a method is needed to sort the comments to make it easier to determine the sentiment of the comm…

ANALISIS ISI PESAN PADA INSTAGRAM @PERTAMINASUMBAGSEL (STUDI PADA FEED INSTAG…

This research is entitled "Analysis of Message Content on Instagram @pertaminasumbagsel (Study on Instagram Feed @pertaminasumbagsel with AgendaSetting Approach)". This study aims to determine the contents of messages on Instagram @pertaminasumbagsel using the agenda setting theory approach in analyzing the contents of Instagram messages @pertaminasumbagsel. This study uses a qualitative descri…

SELF DISCLOSURE PENGGUNA AKUN INSTAGRAM GANDA (STUDI PADA MAHASISWA ILMU KOMU…

This research aims to determine the Self-Disclosure of Users of Second Instagram Accounts (Study of 2019 Palembang UNSRI Communication Science Students). This study used a qualitative research method in which researchers conducted observations, interviews, and documentation of four informants using thematic analysis techniques. The theory used is the Self Disclosure theory according to Joseph A…

FENOMENA SELEBRITIS INSTAGRAM DI KALANGAN REMAJA KOTA PALEMBANG

This research is titled "Instagram Celebrity Phenomenon among Palembang Teens". The purpose of this research is to know and understand the motives and self-identity that will be built by instagram celebrities among the teenagers of Palembang. This research uses Phenomenological theory. The method used in this research is descriptive qualitative. Data collection techniques use in- depth online o…

IDENTITAS VIRTUAL PELAJAR SMA NEGERI 1 PASEMAH AIR KERUH PADA MEDIA SOSIAL IN…

Instagram is one of the most popular social media among the teenagers nowadays. The teenagers use Instagram as a means to show their identity virtually. Virtual identity is our identity in the cyberspace. The identity is an individual's attempt to show his or her identity to other people in cyberspace. This study aims to find out how the virtual identity of the students of SMA Negeri 1 Pasemah …

PENGELOLAAN MEDIA SOSIAL DINAS PERUMAHAN DAN KAWASAN PERMUKIMAN PROVINSI SUMA…

This rescarch is entuled "Management of Social Media Office of Housing and Settlement Areas of South Sumatra Province on Instagram (a disperkim sumsel" This study aims to find out how Instagram social media is managed at the Housing and Settlement Area Office of South Sumatra Province m uploading their information content This rype of research is descriptive research using a qualitative approac…

SEKSISME DALAM MEDIA ONLINE (ANALISIS FRAMING PEMBERITAAN OLAHRAGA PEREMPUAN …

The study aims to identify and analyze how sexism is shown in the female athletes' headlines by two prominent online news sites, indosport.com and okez.com. The method for collecting data is the documentary study of articles related to female athletes on both online news sites. The analysis is done through a framing approach commissioned by zhongdang pan and Gerald kosicki, which includes synta…

BISNIS ONLINE

Edition

Revisi

ISBN/ISSN

978-602-6232-10-6

Collation

viii 384 hlm; 24 cm

Series Title

-

Call Number

006.754 Mak b

Text Mining; Analisis MedSos, Kekuatan Brand & Intelejen di Internet

Edition

1

ISBN/ISSN

978-979-29-9518-3

Collation

xii, 148 hlm; ilus.21 cm

Series Title

-

Call Number

006.754 Pur t

TOOLS FOR SOCIAL MEDIA MARKETING : Kumpulan tools terbaik dan praktis untuk p…

Edition

-

ISBN/ISSN

978-602-04-7949-1

Collation

vii, 205 hlm

Series Title

-

Call Number

006.754 Hel t

BISNIS ONLINE, REVISI KEDUA

Edition

-

ISBN/ISSN

978-602-6232-55-7

Collation

-

Series Title

-

Call Number

006.754 Mak b

Belajar Social Media Marketing

Edition

-

ISBN/ISSN

978-623-00-0427-8

Collation

x, 178 hlm.: ilus. ; 21 cm

Series Title

-

Call Number

302.23 Hel b

KLASIFIKASI EMOSI PADA TWITTER DENGAN METODE EMOTION LEXICON DAN NAIVE BAYES

Social media is a means of interaction and communication. One of the social media that is often used is Twitter. Twitter allows its users to express many things, one of which is being a personal media to provide various kinds of expressions from its users such as emotions. Users can express their emotions and sentiments through writing on the status of their social media posts. One method to fi…

ANALISIS SENTIMEN E-WALLET DI TWITTER MENGGUNAKAN SUPPORT VECTOR MACHINE DAN …

Grouping of positive or negative sentiments in text reviews is increasingly being done automatically for identification. The selection of features in the classification is a problem that is often not solved. Most of the feature selection related to sentiment classification techniques is insurmountable in terms of evaluating significant features that reduce classification performance. Good featu…

PENGUKURAN EFEKTIVITAS INTERAKSI G2C PADA MEDIA SOSIAL INSTAGRAM PEMERINTAH M…

The Office of Communication and Information of the Province of South Sumatra is one of the agencies in charge of providing public information services and as a provider of access to information in the Province of South Sumatra. Public information services through Instagram social media are present as one of the implementations of e-government. The problem that occurs in the Instagram social med…

KLASIFIKASI SENTIMEN TERHADAP DATA TEXT JEJARING SOSIAL DENGAN TOPIK VAKSIN C…

In August 2020, the government announced it had found a coronavirus vaccine and distributed it to the public to stop the pandemic. This time the government's policy triggered many public reactions in the form of negative and positive sentiments about the vaccine. The greater number of sentiments circulating in the community regarding the ongoing pandemic and the high public enthusiasm for the g…

PENGARUH ANTESEDEN MODAL SOSIAL YANG DIMODERASI OLEH SOCIAL MEDIA TERHADAP PE…

This study identifies the influence of social capital antecedents on knowledge sharing behavior by utilizing social media as moderation. using the quantitative method, data collection using questionnaires, a sample of 105 people who were randomly selected from the employees of the Public Works Department of Highways and Spatial Planning of South Sumatra Province. In data analysis using Structur…

PENGARUH PENGGUNAAN MEDIA SOSIAL AKUN INSTAGRAM @DISKOMINFO_SUMSEL TERHADAP P…

@Diskominfo_sumsel adalah akun Instagram berbasis konten informasi kepemerintahan seputar wilayah sumatera selatan. Penulis tertarik untuk mengetahui pengaruh penggunaan akun instagram @Diskominfo_sumsel terhadap pemenuhan kebutuhan informasi followers. Tujuan penelitian ini adalah untuk mengetahui pengaruh penggunaan akun instagram @Diskominfo_sumsel terhadap pemenuhan kebutuhan informasi foll…