Penelitian ini berjudul “Pengaruh Efektivitas Iklan Layanan Masyarakat Tentang Covid-19 Di Televisi Terhadap Terhadap Penerapan Protokol Kesehatan Covid 19 Oleh Siswa Dan Siswi Di SMAN 6 Kabupaten Ogan Komering Ulu, Provinsi Sumatera Selatan”. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh antara efektivitas dari iklan layanan masyarakat tentang penyakit Covid-19 terhadap pen…
This study aims to find out whether or not there is an effect of exposure to free fire advertisements on television on the interest in downloading/downloading online game applications in SMP N 06 Prabumulih students and how big the effect is. The subjects of this study were 92 grade 7 students at SMP Negeri 6 Prabumulih. Quantitative data were collected through questionnaires, documentation or …
This volume presents a parametric, packet-based, comprehensive model to measure and predict the audiovisual quality of Internet Protocol Television services as it is likely to be perceived by the user. The comprehensive model is divided into three sub-models referred to as the audio model, the video model, and the audiovisual model. The audio and video models take as input a parametric descript…
Mass media is tools of communication is used by share on together, far and fast message or information on audience. Crash Landing On You is one of drama from south Korea which on romantic comedian genre, is liked by people and televised by Indonesian television media and streaming media. Goals of this research is to know what the influence of Terpaan in romantic comedian of Korean drama genre w…
Gojek is a technology company from Indonesia that serves transportation through motorcycle taxi services. Gojek has issued an advert for J3K: To Be Comfortable When Traveling Use Gojek which explains the comfort of driving during the pandemic by obeying the applicable health protocols. Gojek J3K Advertising: To Be Comfortable When Traveling Using Gojek are analyzed using the EPIC Model to deter…
The purpose of this research is to determine the meaning and position of the audience from the three reader positions proposed by Stuart Hall through the two video series of Vice Indonesia edition of “Break The Stereo” which discusses the stereotype of masculinity. This research uses a qualitative research method with reception analysis method. Methods of data collection using documentation…
Penelitian ini membahas mengenai bagaimana wacana dari isu kemiskinan yang disampaikan melalui media Podcast dan dengan unsur komedi. Penelitian ini menggunakan metode kualitatif dengan menggunakan teori analisis wacana kritis model Teun A. Van Djik. Berdasarkan 3 elemen yang terdapat pada teori Van Djik yaitu analisis teks, kognisi sosial dan analisis sosial. Hasil dari penelitian ini pada lev…
Penelitian ini ditunjukkan untuk mengetahui bagaimana sebuah fenomena kemiskinan diproduksi dan digambarkan melalui media massa. Program siaran yang diambil merupakan program milik Trans Tv dengan judul Air Mata Doa. Penelitian ini dianalisis dengan metode analisis semiotika model John Fiske yang dimana terdiri dari tiga level yaitu, level realitas, level representasi, dan level ideologi. Penel…
Penelitian ini bertujuan untuk mengungkapkan visualisasi femvertising melalui unsur sinematik pada iklan Nike What Will They Say About You. Penelitian ini merupakan penelitian deskriptif kualitatif dengan pendekatan analisis isi deskriptif. Analisis dilakukan dengan berpedoman pada teori analisis visual Gillian Rose yakni skema monaco yang juga akan dikaitkan dengan pilar pada femvertising. Pen…
Penelitian ini merupakan studi kasus yang dilakukan pada mahasiswa Fakultas Ekonomi Universitas Sriwijaya Indcralaya dengan judul Pengaruh Iklan Televisi Fanta Versi Animasi terhadap Kesadaran Merek Konsumen. Tujuan dalam penelitian ini adalah untuk mengetahui seberapa besar pengaruh iklan televisi Fanta versi animasi terhadap kesadaran merek konsumen dan untuk mengetahui variabel yang paling d…
Skripsi ini berjudul “Hubungan Jenjang Pendidikan Formal dengan Perilaku Menonton Acara-Acara di Stasiun Televisi RCTI di Desa Teluk Lubuk Kecamatan Gunung Megang Kabupaten Muara Enim”. Dalam penelitian ini permasalahan yang ingin diambil adalah bagaimana perilaku menonton acara televisi berdasarkan jenjang pendidikan formal, apakah terdapat perbedaan durasi menonton acara televisi berdasar…
Ario Winanda, The Effect of Watching Impressions about Football on Television Against the Hedonic Lifestyle of Students (Study of Male Students Watching Reviews of Football at the Faculty of Social and Political Sciences, Sriwijaya University, Palembang Campus). This study was conducted to determine whether there is an influence and how much influence Watching Television Reviews on Television A…
The thesis was titled Radio Broadcasting Management of Swara Maspero East OKU District in 2019, this thesis was made to determine how the management of Radio Swara Maspero East OKU District in 2019. In this research researchers are able to formulate a quality method with a research approach using observation, documentation and interviews. Radio is one of the electronic mass media in addition to…
Penelitian ini beijudul “Motivasi Remaja Menonton Siaran Televisi Lokal di Kota Palembang” mengangkat permasalahan tentang motivasi remaja menonton siaran televisi lokal yang ada di kota Palembang. Apa yang memotivasi remaja di kota Palembang menonton siaran acara televisi lokal di kota Palembang. Penelitian ini menggunakan rancangan kualitatif dengan pendekatan studi kasus yang dilakukan d…
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Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh endorser iklan di televisi mempengaruhi ibu rumah tangga di Kota Palembang terhadap minat beli Rinso Anti Noda. Hasil penelitian menunjukkan bahwa dari sampel sebanyak 100 responden yang pernah melihat iklan Rinso Anti Noda di televisi dan menggunakan Rinso Anti Noda maka dari tiga variabel yang diujikan daya tarik, kepercayaan d…
Joy tea Green is a new variant of Sosro which needs advertisement to introduce and persuasive consumer. Based on the research of Association of National Advertising Inc. (ANA) has known television is a favorite advertisement media for marketer because 38% advertisement use television media, but advertisement needs a lot of cost, so it needs to know 1) How big the element influence on television…
This study is a survey conducted on consumers of Wall ’s Magnum ice cream in Kecamatan Sukarame, Palembang, the title of the study is The Influence of Television Commercial on Consumer Behavior in Purchasing Decisions of Wall’s Magnum Ice Cream. The purpose of this study is to analyze the influence of content of television commercial message, structure of television commercial message, form…
The tight competition in market places make a good and effective Communications needed by every companies. One of them is by doing promotion strategy to make a perception about the product. Advertisement is one of the important promotion media and it can determines the products efficiency to accept or not by people. Advertisement is one of the important promotion media and it can determines the…
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