STRATEGIC MARKETING MANAGEMENT CASES

Edition

5th

ISBN/ISSN

0-256-13689-0

Collation

xvi, 715 p. ; 23,5 cm.

Series Title

-

Call Number

658.8 Cra s

Strategic Marketing, Eighth Edition

Edition

8th

ISBN/ISSN

007-124432-8

Collation

xvii, 726 p.; 26 cm.

Series Title

-

Call Number

658.8 Cra s

STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS, EIGHTH EDITION

Edition

8th

ISBN/ISSN

0-13-649302-5

Collation

vii, 736 p.; 24 cm.

Series Title

-

Call Number

658.8 Ker s

MARKETING STRATEGY: A Decision-Focused Approach

Edition

-

ISBN/ISSN

978-0-07-013155-2

Collation

vii, 368 p.; 26 cm.

Series Title

-

Call Number

658.8 Wal m

Marketing Professional Services: Winning New Business in the Professional Sev…

Edition

-

ISBN/ISSN

0-7506-4127

Collation

xvi, 152 p. : ilus. ; 23 cm

Series Title

-

Call Number

658.3 Roe m

Consumer Behavior : BUYING, HAVING AND BEING, Ninth Edition

Edition

9th

ISBN/ISSN

978-0-13-703496-3

Collation

680 p.; 26 cm.

Series Title

-

Call Number

658.82 Sol c

DESIGN AND MARKETING OF NEW PRODUCTS SECOND EDITION

Edition

2

ISBN/ISSN

0-13-201567-6

Collation

xxvii, 701 p. : ill. ; 23 cm

Series Title

-

Call Number

658.82 Urb d

The ASIAN MARKETING CASEBOOK

Edition

-

ISBN/ISSN

0-13-7955502

Collation

xxii, 958 p.; 26 cm.

Series Title

-

Call Number

658.81 Cap a

Marketing Research : A PRACTICAL APPROACH FOR THE NEW MILLENNIUM

Edition

-

ISBN/ISSN

0-256-19555-2

Collation

xxii, 682 p.; 21 cm.

Series Title

-

Call Number

658.83 Hai m

MARKETING RESEARCH

Edition

-

ISBN/ISSN

0-07-111570-6

Collation

xix, 790 p.; 25 cm.

Series Title

-

Call Number

658.83 Coo m

Essentials of Marketing Research, Second Edition

Edition

2nd

ISBN/ISSN

-

Collation

xiii, 416 p.; 26 cm.

Series Title

-

Call Number

658.83 Hai e

Marketing Research, Sixth Edition

Edition

6th

ISBN/ISSN

978-0-13-713599-8

Collation

687 p.; 26 cm.

Series Title

-

Call Number

658.83 Bur m

Marketing Research, SECOND EDITION

Edition

2nd

ISBN/ISSN

0-13-922428-9

Collation

xv, 637 p.; 26 cm.

Series Title

-

Call Number

658.83 Bur m

COMPETITOR TARGETTING : WINNING THE BATTLE FOR MARKET AND COSTUMER SHARE

Edition

-

ISBN/ISSN

0-471-64410-2

Collation

xxii, 381 p. : ilus. ; 22 cm.

Series Title

-

Call Number

658.835 Gor c

MARKETING RESEARCH, 10 Edition

Edition

10th

ISBN/ISSN

978-470-52461-9

Collation

xiii, 770 p.; 26 cm.

Series Title

-

Call Number

658.83 Aak m

Dictionary of Marketing Terms, SECOND EDITION

Edition

2

ISBN/ISSN

0-8120-1783-8

Collation

viii, 575 p. : ilus. ; 20 cm

Series Title

-

Call Number

380.103 Tof d

STRATEGI UNTUK MENJANGKAU NEW HIBRYD CONSLIMER = CONVERGENCE MARKETING

Edition

-

ISBN/ISSN

979-683-298-4

Collation

xxxv, 448 hlm. ;ilus.;22 cm

Series Title

-

Call Number

658.02 Win s

Integrated Direct Marketing: TECHNIQUES AND STRATEGIES FOR SUCCESS

Edition

-

ISBN/ISSN

0-07-053599-X

Collation

xx, 237 p. : ilus. ; 23 cm

Series Title

-

Call Number

658.84 Rom i

MOBILE MARKETING Sebagai Media Pemasaran

-

MARKETING Selebrities; Selebriti dalam Iklan dan Strategi Selebriti Memasarka…

-

SIAPA BILANG MENJADI MARKETING EXECUTIVE MUDAH

-

Services Marketing : Integritas Customer Focus Across the Firm, Second Edition

Edition

2nd

ISBN/ISSN

0-07-231221-1

Collation

xxvii, 620 p.; ill; 25 cm.

Series Title

-

Call Number

658.8 Zei s

Services Marketing: PEOPLE, TECHNOLOGY, STRATEGY, Seventh Edition

-

International Marketing Strategy

Edition

-

ISBN/ISSN

0-13-317892-7

Collation

xxv, 554 p. : ill.; 24 cm

Series Title

-

Call Number

658.848 Bra i

INTERNATIONAL & GLOBAL MARKETING; CONCEPTS AND CASE, 2nd Edition

Edition

2

ISBN/ISSN

0-256-21894-3

Collation

xxvii, 464 p. : ill. ; 26 cm

Series Title

-

Call Number

658.848 Mel i

DIRECT MARKETING MANAGEMENT

Edition

-

ISBN/ISSN

0-13-214784-X

Collation

xxvi, 440 p. : ill. ; 26 cm

Series Title

-

Call Number

658.86 Rob d

GLOBAL MARKETING MANAGEMENT, SEVENTH EDITION INTERNATIONAL EDITION

Edition

7

ISBN/ISSN

0-13-033271-2

Collation

xxv, 617 p. ; ill. ; 26 cm

Series Title

-

Call Number

658.848 Kee m

International Marketing: CONSUMING GLOBALLY, THINKING LOCALLY

Edition

1

ISBN/ISSN

0-471-89744-2

Collation

xiii,337p.;tab.;ill.;24cm

Series Title

-

Call Number

658.8 Mca i

MARKETING AND DISTRIBUTION RESEARCH

Edition

3

ISBN/ISSN

-

Collation

viii, 561 p. : ill ; 23 cm

Series Title

-

Call Number

330.106 Bro m

INTENET MARKETING RESEARCH; Resources and Techniques

Edition

-

ISBN/ISSN

007-470-598-9

Collation

x, 250 p. : ill. ; 24 cm

Series Title

-

Call Number

658.83 For i