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REPRESENTASI LAKI-LAKI METROSEKSUAL DALAM IKLAN PRODUK PEMBERSIH WAJAH (Studi…
This research analyzes the representation of metrosexuals in MS Glow For Men advertisements by Babe Cabiita and Marshel Widianto using semiotic analysis. This research focuses on the scene in the ad that represents metrosexuals in the ad then analyzed using Roland Barthes' semiotic model to find the meaning of, connotation, denotation, and myth. The results of this study indicate that the exist…
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- xvii, 43 hlm.:ilus.; 28 cm
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- T1673912023
REPRESENTASI DAKWAH DALAM GAME MOBILE LEGENDS: BANG BANG DALAM APLIKASI TIKTOK
This research aims to represent da'wah in the game Mobile Legends: bang bang with symiotic analysis in streamers abi azkakia. The method used in this study is a qualitative approach. The analysis technique used is Roland Barthes' semiotic analysis with the object being the Abi Azkakia livestream which was carried out on March 5, 2023. The results of the appointment that the representation of da…
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- xvi, 85 hlm.; tab.; 28 cm.
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- T1668192024
ANALISIS KORPUS LINGUISTIK TERHADAP MANAJEMEN IMPRESI PADA PENGGUNAAN CAPTION…
This study focuses on the use of impression management tactics in Newcastle United's Instagram captions as an effort to build a positive impression among supporters following the challenging acquisition by the Public Investment Fund (PIF). The acquisition marked a new era for Newcastle United after the unsuccessful leadership of Mike Ashley. The research employs corpus linguistics analysis as a…
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- xviii, 113 hlm.: Ilus., tab.; 29 cm
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- T1665972025
PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAB BUTTONSCARVES …
This research is entitled "The Influence of Brand Image on Purchase Decisions for Hijab Buttonscarves Products in Palembang City". The purpose of this research is to see the influence of brand image on purchasing decisions for Buttonscarves hijab products in Palembang City. This research uses quantitative methods with descriptive and explanatory analysis techniques. The theories used in this re…
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- ix, 71 hlm.; ill.; tab.; 29 cm.
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- T1665942025
STRATEGI KOMUNIKASI MEDIA SOSIAL INSTAGRAM DALAM SOSIALISASI ELECTRIC VEHICLE…
This study examines the Instagram social media communication strategy carried out by PT Perusahaan Listrik Negara (Persero) Unit Induk Distribusi Sumatera Selatan, Jambi dan Bengkulu in socializing Battery Electric Vehicle (BEV). In this study, the researcher utilized quaitative research methods by conducting a descriptive approach by collecting data from interviews, observation, and documentat…
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- xix, 66 hlm.; tab.; 29 cm.
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- T1667672024
REPRESENTASI NILAI-NILAI KEKELUARGAAN PADA FILM 'NGERI-NGERI SEDAP' (ANALISIS…
This research aims to find out how the representation of family values in the movie "Ngeri-Ngeri Sedap". This research uses Roland Barthes' Semiotics theory and family values according to Lamanna & Riedmann. The research method used a descriptive qualitative method with a semiotic approach. This study found family values in Ngeri-Ngeri Sedap Movie, namely togetherness described in every family …
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- xiii, 136 hlm.; ilus.; tab.; 29 cm.
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- T1738422025
PENGARUH KOMUNIKASI PERSUASIF BOIKOT PRODUK PRO ISRAEL TERHADAP SIKAP MASYARA…
Persuasive communication is a key technique for spreading campaign messages and activism, especially on significant issues like the Israel-Palestine conflict. Boycotts are an effective form of persuasive messaging to voice support for Palestine. This research method uses a descriptive quantitative approach by distributing questionnaires to 100 followers of @erlanishere X account as research sam…
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- xii, 108 hlm.: Ilus., tab.; 29 cm
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- T1667432024
ANALISIS PEMANFAATAN AKUN AUTOBASE @COLLEGEMFS DI X DALAM PEMENUHAN KEBUTUHAN…
This research aims to analyze the utilization of the autobase account @collegemfs as a means to fulfill students' information needs regarding lectures and the satisfaction derived from obtaining that information as a response or effect of using the media chosen by the public. This research uses the Uses and Gratification theory by Herbert Blumer and Elihu Katz with a descriptive qualitative res…
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- xv, 37 hlm.: Ilus., tab.; 29 cm
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- T1650042024
REPRESENTASI SOSOK ANGGOTA DEWAN PERWAKILAN RAKYAT DALAM DRAMA MUSIKAL “DPR…
This research was titled “Representation of the Figure of a members of the House of Representatives in the ‘DPR’ Musical Drama”. This research aims to find out the representation of the figure of a members of the House of Representatives in the musical drama entitled “DPR” by SkinnyIndonesian24 using the triangle of meaning semiotics theory stated by Charles Sanders Peirce. The rese…
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- xiv, 123 hlm., ilus., tab.; 29 cm
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- T1667682024
STRATEGI MARKETING PUBLIC RELATIONS RIA MIRANDA PALEMBANG DALAM MEMBANGUN BRA…
Sebagai salah satu perusahaan yang bergerak di bidang fashion muslim di Kota Palembang, Ria Miranda Palembang harus memiliki berbagai macam upaya untuk bertahan di tengah ketatnya persaingan Dalam hal ini perusahaan memanfaatkan marketing public relations sebagai upaya untuk membangun brand awareness. Marketing public relations adalah kegiatan pemasaran yang tidak hanya berfokus pada penjualan,…
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- xiii, 75 hlm., ilus., tab.; 29 cm
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- T1750582025
ANALISIS SEMIOTIKA REPRESENTASI DINAMIKA KELUARGA DALAM FILM PENDEK LEFT OVER…
Penelitian ini mengeksplorasi dinamika keluarga yang rumit yang digambarkan dalam film pendek "Left Over" (2022) melalui analisis semiotik kualitatif yang didasarkan pada kerangka teori Roland Barthes. Penelitian ini bertujuan untuk merepresentasikan bagaimana film tersebut mengomunikasikan narasi emosional yang kompleks seputar penuaan, konflik keluarga, dan rekonsiliasi. Dengan memanfaatkan k…
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- xiv, 125 hlm.; ill.; tab.; 29 cm.
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- T1749072025
REPRESENTASI FEMINISME DALAM FILM “YUNI” (2021)
Penggambaran tokoh wanita dan gerakan feminisme dengan karakter yang kuat, pemikiran rasional, mandiri, tegas, pemberani, dan memiliki ambisi di bidang pendidikan menjadi cerminan realitas sosial sebagai upaya meningkatkan kesadaran sosial. Seperti salah satu industri film Indonesia pada film Yuni yang menampilkan tokoh utama remaja perempuan berprestasi menempuh pendidikan di bangku SMA. Penel…
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- xvii, 59 hlm.: Ilus., tab.; 29 cm
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- T1740072025
PENGARUH SOCIAL MEDIA INSTAGRAM @FOOM_ID DAN ELECTRONIC WORD OF MOUTH TERHADA…
Penelitian ini menganalisis pengaruh social media Instagram dan electronic word of mouth (e-WOM) terhadap minat beli vaporizer merk FOOM pada remaja non-vapers. Menggunakan teori Kotler & Keller serta Goyette & Richard, penelitian ini dilakukan dengan metode kuantitatif menggunakan PLS-SEM pada SmartPLS 4. Sampel sebanyak 81 responden dipilih dengan rumus Slovin (toleransi kesalahan 10%). Hasil…
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- xx, 92 hlm., ilus., tab.; 29 cm
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- T1740862025
ANALISIS WACANA KRITIS PADA FILM DOKUMENTER TANAH MOYANGKU
Penelitian ini berjudul Analisis Wacana Kritis pada Film Dokumenter "Tanah Moyangku", bertujuan untuk mengungkapkan bagaimana pesan-pesan yang terkandung dalam film dokumenter tersebut dibangun dan disampaikan kepada khalayak. Penelitian ini dilatar belakangi oleh pemahaman bahwa setiap pesan dalam media tidak hanya sekadar informasi, melainkan memiliki makna dan tujuan tertentu yang ditujukan …
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- xvi, 59 hlm., ilus., tab.; 29 cm
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- T1740882025
HUBUNGAN PERILAKU PHUBBING DENGAN KOMUNIKASI INTERPERSONAL PADA MAHASISWA PRO…
Penelitian ini bertujuan untuk mengetahui hubungan antara perilaku phubbing dengan komunikasi interpersonal pada mahasiswa Program Studi Bimbingan dan Konseling Universitas Sriwijaya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Populasi dalam penelitian ini terdiri dari 366 mahasiswa Bimbingan dan Konseling Universitas Sriwijaya kelas Indralaya dan Palembang an…
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- xii, 103 hlm.; tab.; 29 cm.
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- T1738492025
ANALISIS RESEPSI KRITIK SOSIAL DALAM LIRIK LAGU "KAMI BELUM TENTU" KARYA .FEAST
Penelitian ini bertujuan untuk mengetahui pemaknaan serta posisi khalayak dari tiga posisi pendengar yang dikemukakan oleh Stuart Hall melalui lagu “Kami Belum Tentu” karya .Feast yang membahas tentang kritik sosial yang ada didalam lagu. Penelitian ini menggunakan metode kualitatif dengan metode analisis resepsi, metode pengumpulan data menggunakan studi dokumentasi dan wawancara mendalam.…
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- xiv, 126 hlm.; ilus.; tab.; 29 cm.
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- T1723762025
AKOMODASI KOMUNIKASI MAHASISWA UNIVERSITAS SRIWIJAYA PADA PROGRAM PERTUKARAN …
The Merdeka Student Exchange program at Padjadjaran University offers students from universities outside Java the opportunity to study outside their campus environment for one semester. Sriwijaya University has also sent students to participate in the program. There is an identification of problems based on cultural differences, communication styles, and university culture that become obstacles…
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- xv, 170 hlm.; ilus.; tab.; 29 cm.
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- T1720962025
STRATEGI KOMUNIKASI PENGURUS BESAR PERSATUAN PANAHAN INDONESIA (PB PERPANI) D…
There are many types of sports that are recognised by the people of Indonesia, but not all sports have the same popularity among the public. There are sports that are very popular such as athletics, football, and badminton, but there are also those that are still less popular and less desirable, one of which is archery. Archery sport has a central management organisation called Pengurus Besar P…
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- xiv, 152 hlm.; ilus.; tab.; 29 cm.
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- T1723122025
ANALISIS WACANA KRITIS PENYANDANG DISABILITAS DALAM FILM "MIRACLE IN CELL NO.…
Film is one of the media that contributes to the formation of a discourse in society on various social issues, including the issue of people with disabilities. This study aims to examine how the discourse interpreted through language for people with disabilities in the film "Miracle In Cell No.7" (2022). This study uses a critical discourse analysis method developed by Norman Fairclough. In cri…
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- xvii, 1373 hlm.; ilus.; tab.; 29 cm.
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- T1723212025
ANALISIS WACANA KRITIS KONTEN BERITA REVISI UNDANG-UNDANG PEMILIHAN KEPALA DA…
ABSTRACT The Revisi UU Pilkada received negative responses, leading to demonstrations in various regions across Indonesia. The discourse surrounding the Revisi UU Pilkada grew significantly, in part due to the narrative constructed by Narasi Newsroom, which was the first media outlet to publish a "State of Emergency Warning" as an editorial stance in response to the event. Narasi Newsroom activ…
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- xxi, 498 hlm.; ilus.; tab.; 29 cm.
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- T1719842025
PENGARUH KONSEP DIRI PADA POLA KOMUNIKASI INTERPERSONAL GEN Z TERHADAP KECEND…
This study aims to analyze the influence of self-concept on the interpersonal communication patterns of Generation Z and its relationship with the tendency of Fear of Missing Out (FoMO). A descriptive quantitative method was employed, with data collected through questionnaires completed by 100 Communication Science students at Sriwijaya University. The findings indicate that a positive self-con…
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- xxii, 90 hlm.; tab.; 29 cm.
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- T1667112024
REPRESENTASI CULTURE SHOCK PADA DRAMA KOREA HOMETOWN CHA CHA CHA (ANALISIS SE…
Hometown Cha Cha Cha is a Korean drama that depicts the story of a city dentist who experiences a culture clash when moving from the big city of Seoul to the small village of Gongjin, where he faces values and habits that are very different from the city life he has known. Based on Barthes' semiotic theory, the drama was analysed through three stages, namely denotation, connotation and myth, to…
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- xiii, 103 hlm.; ilus.; tab.; 29 cm.
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- T1695512025
ANALISIS FRAMING PEMBERITAAN MEDIA ONLINE CNNINDONESIA.COM MENGENAI PROGRAM M…
The free lunch program has been highlighted by many media, including CNNIndonesia.com. This program reaps a variety of pros and cons. Various news perspectives were published in various media, CNN Indonesia. This research aims to find out how the news framing made by CNNIndonesia.com on the Free Lunch program promoted by Prabowo Subianto and Gibran Rakabuming. This research uses the framing ana…
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- xiii, 77 hlm.; ilus.; tab.; 29 cm.
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- T1695482025
PENGARUH TERPAAN TAYANGAN CLASH OF CHAMPION BY RUANG GURU TERHADAP MOTIVASI B…
This research was motivated by the emergence of the reality educational show Clash of Champions by Ruangguru which caused quite a stir in the community, especially among students at SMAN 18 Palembang who were already familiar with the Olympics from Ruangguru. This research aims to find out whether there is an influence from the Clash of Champions broadcast on the learning motivation of students…
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- xi, 92 hlm.; tab.; ilus.; 29 cm.
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- T1660822024
STRATEGI KOMUNIKASI KRISIS HUMAS PT PLN (PERSERO) UID S2JB DALAM PENANGANAN K…
On June 4, 2024, PT PLN (Persero) UID S2JB experienced a crisis caused by technical damage to the Linggau-Lahat Transmission. The purpose of this research is to understand how the implementation of crisis communication strategies was carried out by the Public Relations Department of PT PLN (Persero) UID S2JB in handling the crisis. This research uses a qualitative approach with a case study met…
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- xv, 178 hlm.; ilus.; tab.; 29 cm.
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- T1704602025
REPRESENTASI MAKNA AGAMA DALAM FILM SIKSA KUBUR (Analisis Pendekatan Semiotik…
This study analyzes the representation of religious meaning in the horror movie Siksa Kubur using John Fiske's semiotics approach. The film presents a narrative about spiritual debates that depict the understanding of religion as a complex aspect often influenced by personal experiences, ideologies, and cultural values. John Fiske's semiotic approach is applied to explore three levels of analys…
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- ix, 56 hlm.:ilus.; 29 cm
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- T1645862024
PENGARUH TERPAAN IKLAN YOUTUBE AQUA X FAJAR SADBOY DAN HUMOR TERHADAP MINAT B…
Perubahan dunia periklanan dari iklan televisi ke platform digital terjadi seiring dengan meningkatnya akses internet dan perubahan perilaku konsumen, terutama generasi muda. Salah satu contohnya adalah AQUA yang menggunakan Fajar Sadboy dalam iklan untuk menarik perhatian audiens. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara terpaan iklan YouTube AQUA x Fajar Sadbo…
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- xviii, 96 hlm.; ilus.; tab.; 29 cm.
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- T1689012025
FETISISME PADA PENGGUNA TATO SEBAGAI IDENTITAS DIRI DI KOTA PALEMBANG (KAJIAN…
The fetishism of tattoos as self-identity in the city of Palembang reflects a social phenomenon where tattoos are no longer only considered body art, but also having tattoos is starting to increase among the younger generation. Thus, the city's tattoo fetishism illustrates how this body art transcends its aesthetic function to become an integral part of individual identity narratives in an ever…
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- xiv, 88 hlm.; ill.; tab.; 29 cm.
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- T1660162024
REPRESENTASI FEMINISME LIBERAL DALAM FILM SERIAL "BRIDGERTON": ANALISIS SEMIO…
Penelitian ini bertujuan untuk menganalisis Representasi Feminisme Liberal dalam Film Serial ‘Bridgerton’ Musim Kedua menggunakan Analisis Semiotika Charles Sanders Peirce. Feminisme liberal merupakan gerakan memberikan otonomi penuh dan kebebasan pribadi kepada perempuan, karena perempuan dan laki-laki pada dasarnya sama, kebebasan dan keseimbangan didasarkan pada akal sehat. Dalam penleit…
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- xiii, 65 hlm.: Ilus., tab.; 29 cm
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- T1647342024
STRATEGI KOMUNIKASI PEMASARAN SMA XAVERIUS PRINGSEWU DALAM MENARIK MINAT CALO…
This research aims to find out how the marketing communication strategy used by Xaverius Pringsewu High School is to attract prospective new students. The research method used in this research is qualitative with a research focus on integrated marketing communication strategies proposed by Kotler which includes eight main elements in the communication mix. The data collection technique used was…
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- xix, 126 hlm.: Ilus., tab.; 29 cm
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- T1660262024
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