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ANALISIS SEMIOTIKA REPRESENTASI DINAMIKA KELUARGA DALAM FILM PENDEK LEFT OVER…
Penelitian ini mengeksplorasi dinamika keluarga yang rumit yang digambarkan dalam film pendek "Left Over" (2022) melalui analisis semiotik kualitatif yang didasarkan pada kerangka teori Roland Barthes. Penelitian ini bertujuan untuk merepresentasikan bagaimana film tersebut mengomunikasikan narasi emosional yang kompleks seputar penuaan, konflik keluarga, dan rekonsiliasi. Dengan memanfaatkan k…
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- xiv, 125 hlm.; ill.; tab.; 29 cm.
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- T1749072025
REPRESENTASI FEMINISME DALAM FILM “YUNI” (2021)
Penggambaran tokoh wanita dan gerakan feminisme dengan karakter yang kuat, pemikiran rasional, mandiri, tegas, pemberani, dan memiliki ambisi di bidang pendidikan menjadi cerminan realitas sosial sebagai upaya meningkatkan kesadaran sosial. Seperti salah satu industri film Indonesia pada film Yuni yang menampilkan tokoh utama remaja perempuan berprestasi menempuh pendidikan di bangku SMA. Penel…
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- xvii, 59 hlm.: Ilus., tab.; 29 cm
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- T1740072025
PENGARUH SOCIAL MEDIA INSTAGRAM @FOOM_ID DAN ELECTRONIC WORD OF MOUTH TERHADA…
Penelitian ini menganalisis pengaruh social media Instagram dan electronic word of mouth (e-WOM) terhadap minat beli vaporizer merk FOOM pada remaja non-vapers. Menggunakan teori Kotler & Keller serta Goyette & Richard, penelitian ini dilakukan dengan metode kuantitatif menggunakan PLS-SEM pada SmartPLS 4. Sampel sebanyak 81 responden dipilih dengan rumus Slovin (toleransi kesalahan 10%). Hasil…
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- xx, 92 hlm., ilus., tab.; 29 cm
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- T1740862025
ANALISIS WACANA KRITIS PADA FILM DOKUMENTER TANAH MOYANGKU
Penelitian ini berjudul Analisis Wacana Kritis pada Film Dokumenter "Tanah Moyangku", bertujuan untuk mengungkapkan bagaimana pesan-pesan yang terkandung dalam film dokumenter tersebut dibangun dan disampaikan kepada khalayak. Penelitian ini dilatar belakangi oleh pemahaman bahwa setiap pesan dalam media tidak hanya sekadar informasi, melainkan memiliki makna dan tujuan tertentu yang ditujukan …
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- xvi, 59 hlm., ilus., tab.; 29 cm
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- T1740882025
HUBUNGAN PERILAKU PHUBBING DENGAN KOMUNIKASI INTERPERSONAL PADA MAHASISWA PRO…
Penelitian ini bertujuan untuk mengetahui hubungan antara perilaku phubbing dengan komunikasi interpersonal pada mahasiswa Program Studi Bimbingan dan Konseling Universitas Sriwijaya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Populasi dalam penelitian ini terdiri dari 366 mahasiswa Bimbingan dan Konseling Universitas Sriwijaya kelas Indralaya dan Palembang an…
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- xii, 103 hlm.; tab.; 29 cm.
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- T1738492025
ANALISIS RESEPSI KRITIK SOSIAL DALAM LIRIK LAGU "KAMI BELUM TENTU" KARYA .FEAST
Penelitian ini bertujuan untuk mengetahui pemaknaan serta posisi khalayak dari tiga posisi pendengar yang dikemukakan oleh Stuart Hall melalui lagu “Kami Belum Tentu” karya .Feast yang membahas tentang kritik sosial yang ada didalam lagu. Penelitian ini menggunakan metode kualitatif dengan metode analisis resepsi, metode pengumpulan data menggunakan studi dokumentasi dan wawancara mendalam.…
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- xiv, 126 hlm.; ilus.; tab.; 29 cm.
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- T1723762025
AKOMODASI KOMUNIKASI MAHASISWA UNIVERSITAS SRIWIJAYA PADA PROGRAM PERTUKARAN …
The Merdeka Student Exchange program at Padjadjaran University offers students from universities outside Java the opportunity to study outside their campus environment for one semester. Sriwijaya University has also sent students to participate in the program. There is an identification of problems based on cultural differences, communication styles, and university culture that become obstacles…
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- xv, 170 hlm.; ilus.; tab.; 29 cm.
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- T1720962025
STRATEGI KOMUNIKASI PENGURUS BESAR PERSATUAN PANAHAN INDONESIA (PB PERPANI) D…
There are many types of sports that are recognised by the people of Indonesia, but not all sports have the same popularity among the public. There are sports that are very popular such as athletics, football, and badminton, but there are also those that are still less popular and less desirable, one of which is archery. Archery sport has a central management organisation called Pengurus Besar P…
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- xiv, 152 hlm.; ilus.; tab.; 29 cm.
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- T1723122025
ANALISIS WACANA KRITIS PENYANDANG DISABILITAS DALAM FILM "MIRACLE IN CELL NO.…
Film is one of the media that contributes to the formation of a discourse in society on various social issues, including the issue of people with disabilities. This study aims to examine how the discourse interpreted through language for people with disabilities in the film "Miracle In Cell No.7" (2022). This study uses a critical discourse analysis method developed by Norman Fairclough. In cri…
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- xvii, 1373 hlm.; ilus.; tab.; 29 cm.
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- T1723212025
ANALISIS WACANA KRITIS KONTEN BERITA REVISI UNDANG-UNDANG PEMILIHAN KEPALA DA…
ABSTRACT The Revisi UU Pilkada received negative responses, leading to demonstrations in various regions across Indonesia. The discourse surrounding the Revisi UU Pilkada grew significantly, in part due to the narrative constructed by Narasi Newsroom, which was the first media outlet to publish a "State of Emergency Warning" as an editorial stance in response to the event. Narasi Newsroom activ…
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- xxi, 498 hlm.; ilus.; tab.; 29 cm.
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- T1719842025
PENGARUH KONSEP DIRI PADA POLA KOMUNIKASI INTERPERSONAL GEN Z TERHADAP KECEND…
This study aims to analyze the influence of self-concept on the interpersonal communication patterns of Generation Z and its relationship with the tendency of Fear of Missing Out (FoMO). A descriptive quantitative method was employed, with data collected through questionnaires completed by 100 Communication Science students at Sriwijaya University. The findings indicate that a positive self-con…
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- xxii, 90 hlm.; tab.; 29 cm.
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- T1667112024
REPRESENTASI CULTURE SHOCK PADA DRAMA KOREA HOMETOWN CHA CHA CHA (ANALISIS SE…
Hometown Cha Cha Cha is a Korean drama that depicts the story of a city dentist who experiences a culture clash when moving from the big city of Seoul to the small village of Gongjin, where he faces values and habits that are very different from the city life he has known. Based on Barthes' semiotic theory, the drama was analysed through three stages, namely denotation, connotation and myth, to…
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- xiii, 103 hlm.; ilus.; tab.; 29 cm.
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- T1695512025
ANALISIS FRAMING PEMBERITAAN MEDIA ONLINE CNNINDONESIA.COM MENGENAI PROGRAM M…
The free lunch program has been highlighted by many media, including CNNIndonesia.com. This program reaps a variety of pros and cons. Various news perspectives were published in various media, CNN Indonesia. This research aims to find out how the news framing made by CNNIndonesia.com on the Free Lunch program promoted by Prabowo Subianto and Gibran Rakabuming. This research uses the framing ana…
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- xiii, 77 hlm.; ilus.; tab.; 29 cm.
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- T1695482025
PENGARUH TERPAAN TAYANGAN CLASH OF CHAMPION BY RUANG GURU TERHADAP MOTIVASI B…
This research was motivated by the emergence of the reality educational show Clash of Champions by Ruangguru which caused quite a stir in the community, especially among students at SMAN 18 Palembang who were already familiar with the Olympics from Ruangguru. This research aims to find out whether there is an influence from the Clash of Champions broadcast on the learning motivation of students…
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- xi, 92 hlm.; tab.; ilus.; 29 cm.
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- T1660822024
STRATEGI KOMUNIKASI KRISIS HUMAS PT PLN (PERSERO) UID S2JB DALAM PENANGANAN K…
On June 4, 2024, PT PLN (Persero) UID S2JB experienced a crisis caused by technical damage to the Linggau-Lahat Transmission. The purpose of this research is to understand how the implementation of crisis communication strategies was carried out by the Public Relations Department of PT PLN (Persero) UID S2JB in handling the crisis. This research uses a qualitative approach with a case study met…
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- xv, 178 hlm.; ilus.; tab.; 29 cm.
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- T1704602025
REPRESENTASI MAKNA AGAMA DALAM FILM SIKSA KUBUR (Analisis Pendekatan Semiotik…
This study analyzes the representation of religious meaning in the horror movie Siksa Kubur using John Fiske's semiotics approach. The film presents a narrative about spiritual debates that depict the understanding of religion as a complex aspect often influenced by personal experiences, ideologies, and cultural values. John Fiske's semiotic approach is applied to explore three levels of analys…
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- ix, 56 hlm.:ilus.; 29 cm
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- T1645862024
PENGARUH TERPAAN IKLAN YOUTUBE AQUA X FAJAR SADBOY DAN HUMOR TERHADAP MINAT B…
Perubahan dunia periklanan dari iklan televisi ke platform digital terjadi seiring dengan meningkatnya akses internet dan perubahan perilaku konsumen, terutama generasi muda. Salah satu contohnya adalah AQUA yang menggunakan Fajar Sadboy dalam iklan untuk menarik perhatian audiens. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara terpaan iklan YouTube AQUA x Fajar Sadbo…
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- xviii, 96 hlm.; ilus.; tab.; 29 cm.
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- T1689012025
FETISISME PADA PENGGUNA TATO SEBAGAI IDENTITAS DIRI DI KOTA PALEMBANG (KAJIAN…
The fetishism of tattoos as self-identity in the city of Palembang reflects a social phenomenon where tattoos are no longer only considered body art, but also having tattoos is starting to increase among the younger generation. Thus, the city's tattoo fetishism illustrates how this body art transcends its aesthetic function to become an integral part of individual identity narratives in an ever…
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- xiv, 88 hlm.; ill.; tab.; 29 cm.
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- T1660162024
REPRESENTASI FEMINISME LIBERAL DALAM FILM SERIAL "BRIDGERTON": ANALISIS SEMIO…
Penelitian ini bertujuan untuk menganalisis Representasi Feminisme Liberal dalam Film Serial ‘Bridgerton’ Musim Kedua menggunakan Analisis Semiotika Charles Sanders Peirce. Feminisme liberal merupakan gerakan memberikan otonomi penuh dan kebebasan pribadi kepada perempuan, karena perempuan dan laki-laki pada dasarnya sama, kebebasan dan keseimbangan didasarkan pada akal sehat. Dalam penleit…
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- xiii, 65 hlm.: Ilus., tab.; 29 cm
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- T1647342024
STRATEGI KOMUNIKASI PEMASARAN SMA XAVERIUS PRINGSEWU DALAM MENARIK MINAT CALO…
This research aims to find out how the marketing communication strategy used by Xaverius Pringsewu High School is to attract prospective new students. The research method used in this research is qualitative with a research focus on integrated marketing communication strategies proposed by Kotler which includes eight main elements in the communication mix. The data collection technique used was…
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- xix, 126 hlm.: Ilus., tab.; 29 cm
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- T1660262024
STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY PT. PLN (PERSERO) DALAM P…
ABSTRAK Corporate Social Responsibility merupakan tanggung jawab sosial lingkungan perusahaan terhadap masyarakat. Desa berdaya salah satu bagian dari kegiatan CSR yang dilakukan oleh PT. PLN UID S2JB yang dilakukan di Pagar Alam dengan fokus pemberdayaan masyarakat di desa tersebut. Penelitian ini bertujuan untuk menganalisis strategi komunikasi Corporate Social Responsibility (CSR) yang diter…
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- xiv, 50 hlm.; ill.; tab.; 29 cm.
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- T1663142024
ANALISIS FRAMING PEMBERITAAN DUGAAN GRATIFIKASI KAESANG PANGAREP DALAM PENGGU…
This research analyzes media framing construction regarding the alleged gratification news related to the private jet usage by Kaesang Pangarep on two national online news portals, Detik.com and Kompas.com. By implementing the framing analysis model proposed by Zhondang Pan and Gerald M. Kosicki, this study comprehensively explores four dimensional structures: syntactical, script, thematic, and…
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- xiii, 25 hlm.; ill.; tab.; 29 cm.
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- T1663632024
ANALISIS SENTIMEN PADA MEDIA SOSIAL TWITTER TERHADAP GIBRAN RAKABUMING RAKA
Penelitian berjudul “Analisis Sentimen Pada Media Sosial Twitter Terhadap Gibran Rakabuming Raka” bertujuan untuk mengeksplorasi pandangan dan persepsi masyarakat mengenai Gibran pada twitter. Dalam studi ini, digunakan metode campuran (mixed methods) dengan menggabungkan analisis linguistik korpus menggunakan frekuensi serta analisis sentimen untuk mengidentifikasi sentimen positif, netral…
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- xviii, 96 hlm.; ilus.; tab.; 29 cm.
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- T1678982025
ORIENTASI SEKSUAL LGBT DALAM FILM THOR: LOVE AND THUNDER KARYA MARVEL STUDIOS…
Sexual orientation in mass media has increasingly gained attention, particularly in the film industry, as a reflection of social diversity. Thor: Love and Thunder by Marvel Studios offers an inclusive narrative that explicitly and implicitly portrays non-heterosexual orientations through characters such as Korg and Valkyrie. This study aimed to analyze how LGBT sexual orientation was constructe…
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- xvii, 142 hlm., ilus., tab.; 29 cm
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- T1662832024
PENGARUH EFEKTIVITAS KOMUNIKASI INTERPERSONALTERHADAP KEPUASAN PASIEN (Studi …
This research was motivated by patient complaints about ineffective interpersonal communication between health workers and patients at hospitals in South Sumatra Province. This study aims to examine the effect of the effectiveness of interpersonal communication on patient satisfaction and measure its impact. The effectiveness of interpersonal communication, identified as variable X, is based on…
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- xvii, 36 hlm.; ilus.; tab.; 29 cm.
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- T1681152024
REPRESENTASI MATERIALISTIS PADA FILM HOW TO MAKE MILLIONS BEFORE GRANDMA DIES…
Penelitian ini bertujuan untuk mengetahui representasi materialistis yang ditampilkan dalam film How to Make Millions Before Grandma Dies. Representasi materialistis adalah cara penyampaian atau penggambaran ideologi materialisme melalui simbol, tanda, atau media yang menonjolkan pentingnya materi, kekayaan, dan status sosial dalam kehidupan, sering kali dengan mengabaikan nilai-nilai spiritual…
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- xvi, 266 hlm.; ilus.; tab.; 29 cm.
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- T1692612025
KOMODIFIKASI WARTAWAN LOKAL DALAM HUBUNGAN KERJA SAMA MEDIA DENGAN PEMERINTAH…
Media cooperation with the government refers to a reciprocal relationship in which the media provide publication space for government agendas, while the government offers financial support or access to information for the media. The study "Commodification of Local Journalists in the Cooperation Between Media and Government in Ogan Ilir Regency" aims to explore how local journalists experience c…
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- xiii, 204 hlm.; ilus.; tab.; 29 cm.
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- T1684322025
STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY PT ANGKASA PURA II DALAM …
The growth of Micro, Small and Medium Enterprises (MSMEs) in Indonesia had recently become a trend in the trade sector, which naturally provided a positive impact on national economic growth. In the middle of this situation, the government and several companies had started to consider MSMEs for investment through Corporate Social Responsibility (CSR) programs, one of which was PT Angkasa Pura I…
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- xvi, 118 hlm., ilus., tab.; 29 cm
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- T1662992024
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENGUNJUNG PADA CAFE AMICO D…
This study is motivated by the increasing growth of Korean culture-based culinary businesses in Indonesia, particularly in Palembang, one of which is Café Amico. With a South Korean cultural theme, this café has successfully grown and survived amidst competition. This research aims to analyze the marketing communication strategies implemented by Café Amico to increase the number of visitors,…
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- xiv, 123 hlm., ilus., tab.; 29 cm
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- T1663102024
NILAI KEKELUARGAAN DALAM SERIES JOKO ANWAR’S NIGHTMARES AND DAYDREAMS EPISO…
Penelirian ini menganalisis representasi nilai-nilai kekeluargaan dalam episode pertama serial Nightmares and Daydreams karya Joko Anwar menggunakan pendekaran semiotika Roland Barthes. fokus penelitian ini terletak pada bagaimana simbol, tanda, dan narasi dalam film menggambarkan tiga nilai kekeluargaan utama di Indonesia: menghormati orang tua, loyalitas terhadap keliarga, dan nilai paternali…
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- xvii, 85 hlm.; ill.; tab.; 29 cm
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- T1654282024
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