PENGARUH KONSEP DIRI PADA POLA KOMUNIKASI INTERPERSONAL GEN Z TERHADAP KECEND…

This study aims to analyze the influence of self-concept on the interpersonal communication patterns of Generation Z and its relationship with the tendency of Fear of Missing Out (FoMO). A descriptive quantitative method was employed, with data collected through questionnaires completed by 100 Communication Science students at Sriwijaya University. The findings indicate that a positive self-con…

REPRESENTASI CULTURE SHOCK PADA DRAMA KOREA HOMETOWN CHA CHA CHA (ANALISIS SE…

Hometown Cha Cha Cha is a Korean drama that depicts the story of a city dentist who experiences a culture clash when moving from the big city of Seoul to the small village of Gongjin, where he faces values and habits that are very different from the city life he has known. Based on Barthes' semiotic theory, the drama was analysed through three stages, namely denotation, connotation and myth, to…

ANALISIS FRAMING PEMBERITAAN MEDIA ONLINE CNNINDONESIA.COM MENGENAI PROGRAM M…

The free lunch program has been highlighted by many media, including CNNIndonesia.com. This program reaps a variety of pros and cons. Various news perspectives were published in various media, CNN Indonesia. This research aims to find out how the news framing made by CNNIndonesia.com on the Free Lunch program promoted by Prabowo Subianto and Gibran Rakabuming. This research uses the framing ana…

PENGARUH TERPAAN TAYANGAN CLASH OF CHAMPION BY RUANG GURU TERHADAP MOTIVASI B…

This research was motivated by the emergence of the reality educational show Clash of Champions by Ruangguru which caused quite a stir in the community, especially among students at SMAN 18 Palembang who were already familiar with the Olympics from Ruangguru. This research aims to find out whether there is an influence from the Clash of Champions broadcast on the learning motivation of students…

STRATEGI KOMUNIKASI KRISIS HUMAS PT PLN (PERSERO) UID S2JB DALAM PENANGANAN K…

On June 4, 2024, PT PLN (Persero) UID S2JB experienced a crisis caused by technical damage to the Linggau-Lahat Transmission. The purpose of this research is to understand how the implementation of crisis communication strategies was carried out by the Public Relations Department of PT PLN (Persero) UID S2JB in handling the crisis. This research uses a qualitative approach with a case study met…

REPRESENTASI MAKNA AGAMA DALAM FILM SIKSA KUBUR (Analisis Pendekatan Semiotik…

This study analyzes the representation of religious meaning in the horror movie Siksa Kubur using John Fiske's semiotics approach. The film presents a narrative about spiritual debates that depict the understanding of religion as a complex aspect often influenced by personal experiences, ideologies, and cultural values. John Fiske's semiotic approach is applied to explore three levels of analys…

PENGARUH TERPAAN IKLAN YOUTUBE AQUA X FAJAR SADBOY DAN HUMOR TERHADAP MINAT B…

Perubahan dunia periklanan dari iklan televisi ke platform digital terjadi seiring dengan meningkatnya akses internet dan perubahan perilaku konsumen, terutama generasi muda. Salah satu contohnya adalah AQUA yang menggunakan Fajar Sadboy dalam iklan untuk menarik perhatian audiens. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara terpaan iklan YouTube AQUA x Fajar Sadbo…

FETISISME PADA PENGGUNA TATO SEBAGAI IDENTITAS DIRI DI KOTA PALEMBANG (KAJIAN…

The fetishism of tattoos as self-identity in the city of Palembang reflects a social phenomenon where tattoos are no longer only considered body art, but also having tattoos is starting to increase among the younger generation. Thus, the city's tattoo fetishism illustrates how this body art transcends its aesthetic function to become an integral part of individual identity narratives in an ever…

REPRESENTASI FEMINISME LIBERAL DALAM FILM SERIAL "BRIDGERTON": ANALISIS SEMIO…

Penelitian ini bertujuan untuk menganalisis Representasi Feminisme Liberal dalam Film Serial ‘Bridgerton’ Musim Kedua menggunakan Analisis Semiotika Charles Sanders Peirce. Feminisme liberal merupakan gerakan memberikan otonomi penuh dan kebebasan pribadi kepada perempuan, karena perempuan dan laki-laki pada dasarnya sama, kebebasan dan keseimbangan didasarkan pada akal sehat. Dalam penleit…

STRATEGI KOMUNIKASI PEMASARAN SMA XAVERIUS PRINGSEWU DALAM MENARIK MINAT CALO…

This research aims to find out how the marketing communication strategy used by Xaverius Pringsewu High School is to attract prospective new students. The research method used in this research is qualitative with a research focus on integrated marketing communication strategies proposed by Kotler which includes eight main elements in the communication mix. The data collection technique used was…

STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY PT. PLN (PERSERO) DALAM P…

ABSTRAK Corporate Social Responsibility merupakan tanggung jawab sosial lingkungan perusahaan terhadap masyarakat. Desa berdaya salah satu bagian dari kegiatan CSR yang dilakukan oleh PT. PLN UID S2JB yang dilakukan di Pagar Alam dengan fokus pemberdayaan masyarakat di desa tersebut. Penelitian ini bertujuan untuk menganalisis strategi komunikasi Corporate Social Responsibility (CSR) yang diter…

ANALISIS FRAMING PEMBERITAAN DUGAAN GRATIFIKASI KAESANG PANGAREP DALAM PENGGU…

This research analyzes media framing construction regarding the alleged gratification news related to the private jet usage by Kaesang Pangarep on two national online news portals, Detik.com and Kompas.com. By implementing the framing analysis model proposed by Zhondang Pan and Gerald M. Kosicki, this study comprehensively explores four dimensional structures: syntactical, script, thematic, and…

ANALISIS SENTIMEN PADA MEDIA SOSIAL TWITTER TERHADAP GIBRAN RAKABUMING RAKA

Penelitian berjudul “Analisis Sentimen Pada Media Sosial Twitter Terhadap Gibran Rakabuming Raka” bertujuan untuk mengeksplorasi pandangan dan persepsi masyarakat mengenai Gibran pada twitter. Dalam studi ini, digunakan metode campuran (mixed methods) dengan menggabungkan analisis linguistik korpus menggunakan frekuensi serta analisis sentimen untuk mengidentifikasi sentimen positif, netral…

ORIENTASI SEKSUAL LGBT DALAM FILM THOR: LOVE AND THUNDER KARYA MARVEL STUDIOS…

Sexual orientation in mass media has increasingly gained attention, particularly in the film industry, as a reflection of social diversity. Thor: Love and Thunder by Marvel Studios offers an inclusive narrative that explicitly and implicitly portrays non-heterosexual orientations through characters such as Korg and Valkyrie. This study aimed to analyze how LGBT sexual orientation was constructe…

PENGARUH EFEKTIVITAS KOMUNIKASI INTERPERSONALTERHADAP KEPUASAN PASIEN (Studi …

This research was motivated by patient complaints about ineffective interpersonal communication between health workers and patients at hospitals in South Sumatra Province. This study aims to examine the effect of the effectiveness of interpersonal communication on patient satisfaction and measure its impact. The effectiveness of interpersonal communication, identified as variable X, is based on…

REPRESENTASI MATERIALISTIS PADA FILM HOW TO MAKE MILLIONS BEFORE GRANDMA DIES…

Penelitian ini bertujuan untuk mengetahui representasi materialistis yang ditampilkan dalam film How to Make Millions Before Grandma Dies. Representasi materialistis adalah cara penyampaian atau penggambaran ideologi materialisme melalui simbol, tanda, atau media yang menonjolkan pentingnya materi, kekayaan, dan status sosial dalam kehidupan, sering kali dengan mengabaikan nilai-nilai spiritual…

KOMODIFIKASI WARTAWAN LOKAL DALAM HUBUNGAN KERJA SAMA MEDIA DENGAN PEMERINTAH…

Media cooperation with the government refers to a reciprocal relationship in which the media provide publication space for government agendas, while the government offers financial support or access to information for the media. The study "Commodification of Local Journalists in the Cooperation Between Media and Government in Ogan Ilir Regency" aims to explore how local journalists experience c…

STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY PT ANGKASA PURA II DALAM …

The growth of Micro, Small and Medium Enterprises (MSMEs) in Indonesia had recently become a trend in the trade sector, which naturally provided a positive impact on national economic growth. In the middle of this situation, the government and several companies had started to consider MSMEs for investment through Corporate Social Responsibility (CSR) programs, one of which was PT Angkasa Pura I…

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENGUNJUNG PADA CAFE AMICO D…

This study is motivated by the increasing growth of Korean culture-based culinary businesses in Indonesia, particularly in Palembang, one of which is Café Amico. With a South Korean cultural theme, this café has successfully grown and survived amidst competition. This research aims to analyze the marketing communication strategies implemented by Café Amico to increase the number of visitors,…

NILAI KEKELUARGAAN DALAM SERIES JOKO ANWAR’S NIGHTMARES AND DAYDREAMS EPISO…

Penelirian ini menganalisis representasi nilai-nilai kekeluargaan dalam episode pertama serial Nightmares and Daydreams karya Joko Anwar menggunakan pendekaran semiotika Roland Barthes. fokus penelitian ini terletak pada bagaimana simbol, tanda, dan narasi dalam film menggambarkan tiga nilai kekeluargaan utama di Indonesia: menghormati orang tua, loyalitas terhadap keliarga, dan nilai paternali…

STEREOTIP PEREMPUAN MENARIK INDONESIA DALAM IKLAN PANTENE: INTERVIEW KERJA YA…

Pantene meluncurkan iklan yang mengedukasi masyarakat mengenai mindset tentang berpenampilan menarik. Iklan Pantene versi "Interview Kerja Yang Terberat" dibuat dengan penggunaan pendekatan daya tarik emosional dengan melakukan social experiment dalam iklannya. Penelitian ini bertujuan untuk mengkaji pendekatan analisis wacana kritis Sara Mills terhadap stereotip perempuan dalam iklan Pantene "…

REPRESENTASI MASKULINITAS DALAM KONSTRUKSI CITRA: ANALISIS SEMIOTIKA PADA INS…

This study aims to analyze the representation of masculinity within the construction of Harry Styles image as portrayed through his Instagram posts. Employing Roland Barthes semiotic theory, the analysis is conducted through the stages of denotation, connotation, and myth. The findings reveal that Harry Styles presents an inclusive masculinity as part of constructing his public image. At the de…

ANALISIS SEMIOTIKA DISORGANISASI KELUARGA PADA FILM NGERI-NGERI SEDAP (2022)

Film mempunyai peran sebagai salah satu sarana komunikasi yang digunakan untuk menyebar hiburan, menyajikan peristiwa dan cerita, drama, musik dan berbagai teknis lainnya kepada masyarakat. Pada tahun 2022 House Imajinari memproduksi film yang berjudul Ngeri-Ngeri Sedap yang mengangkat tema kekeluargaan, tidak hanya menyajikan humor dan drama yang menghibur tetapi juga menggali realitas sosial …

HEALTH BELIEF MODEL PADA PERILAKU SANITASI MASYARAKAT KELURAHAN KERAMASAN KOT…

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vii, 83 hlm.; ilus., tab.; 29 cm

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T1662732024

PENGARUH BRAND IMAGE DAN BRAND AWARENESS PRODUK DAVIENA SKINCARE TERHADAP KEP…

This research aims to determine the influence of Brand Image and Brand Awareness of Daviena Skincare products on consumer Purchasing Decisions. The sampling method used in this research is a saturated sampling technique, which means the sample used in this research is including the entire population. The data analysis technique is using the multiple linear analysis to determine the influence of…

POLITICAL BRANDING ANGGOTA LEGISLATIF PARTAI PAN UYA KUYA DALAM PEMILIHAN LEG…

This research departs from the phenomenon found in the 2024 election, the involvement of celebrities in the 2024 election is a phenomenon that attracts public attention. Building a strong identity as a political actor is important for a celebrity who is involved in politics and political branding is the most appropriate strategy to build a strong identity and image as a political actor. This st…

PENGARUH KOMUNIKASI PEMASARAN ORGANIK TEH ABA TERHADAP MINAT BELI KONSUMEN DE…

Industri makanan dan minuman terus berkembang pesat, mendorong pelaku usaha untuk menerapkan strategi pemasaran yang inovatif. Komunikasi pemasaran organik menjadi relevan karena dapat membangun hubungan yang autentik antara merek dan konsumen. Teh Aba, restoran dengan konsep akulturasi India-Melayu, memanfaatkan Instagram sebagai media utama untuk menyampaikan konten yang menonjolkan kualitas …

STRATEGI KOMUNIKASI PEMASARAN PARIWISATA KOTA PALEMBANG DALAM MEMBANGUN DAYA …

Persaingan dalam mempertahankan dan mengembangkan daya tarik destinasi wisata di sektor pariwisata mendorong Dinas Pariwisata (Dispar) Kota Palembang melakukan inovasi dalam mempromosikan potensi wisata, salah satu upaya yang dilakukan melalui program Palembang Virtual Tour 360°. Penelitian ini bertujuan untuk mendeskripsikan penerapan strategi komunikasi pemasaran oleh Dinas Pariwisata Kota P…

PEMAKNAAN KHALAYAK TERHADAP FATHERHOOD DALAM KONTEN TIKTOK @DALI.WASSINK

Fatherhood atau peran ayah masih dianggap hanya sebatas pencari nafkah oleh sebagian besar masyarakat Indonesia. Hal ini disebabkan oleh adanya budaya patriarki yang dianut kuat oleh masyarakat. Dali Wassink, salah satu konten kreator tiktok hadir dengan berbagai kontennya yang menampilkan peran ayah yang sangat jarang ditemui pada masyarakat Indonesia. Dalam kontennya, Dali Wassink mengemas se…

STRATEGI KOMUNIKASI LIVE STREAMER TIKTOK PADA AGENSI TIGER WONG DALAM MENINGK…

The issue faced by TikTok live streamers is that not all of them succeed in conducting live streaming effectively. Based on this problem, this research examines the communication strategies employed by Tiger Wong Agency. The objective of the study is to identify how communication strategies implemented by live streamers at Tiger Wong Agency impact revenue growth. The method used is descriptive …