Film menjadi media massa untuk merepresentasikan sebuah realitas yang terjadi di dalam masyarakat. Seperti isu Cancel Culture yang saat ini kerap terjadi dan diceritakan melalui film “Budi Pekerti” (2021). Penelitian ini bertujuan untuk menganalisis representasi cancel culture dalam masyarakat dengan menggunakan analisis semiotika John Fiske. Cancel culture merupakan fenomena sosial yang be…
Proses komunikasi memerlukan media yang disebut dengan Media Komunikasi. Media komunikasi ini meliputi media cetak (koran, majalah) dan media media elektronik (radio dan televisi). Kehadiran Graha Media Komunikasi diharapkan dapat memfasilitasi kegiatan-kegiatan yang berhubungan dengan berkembangnya media komunikasi. Luas tapak perencanaan Graha Media Komunikasi ini adalah �} 2,5 Ha. Dengan l…
The social media platform Instagram is one of the new media that is widely used in Indonesia to search for various information, including information about films. The Instagram account @catatanfilm is a film community that provides quality information about films which can be a reference for film enthusiasts in making decision to watch a film. The purpose of this research is to examine and expl…
Communication is a form of speaking activity carried out by every human being in daily activities ranging from social society, education, work environment, relationships and so on. Many factors hinder communication, one of which is obstacles that come from physical origin, for example communication in deaf people. Hearing limitations do not prevent the formation of communication between teacher…
The screening program is part of the tuberculosis elimination efforts implemented by the Healthy Sriwijaya Community of Palembang City. This program aims to prevent and treat tuberculosis through finding suspected cases, counseling, and education. The purpose of this research is to find out how the communication strategy carried out by Komunitas Masyarakat Sehat Sriwijaya in the tuberculosis sc…
Penelitian ini bertujuan untuk menganalisis manajemen impresi yang dilakukan oleh Duta Budaya Palembang angkatan 2023 di Instagram sebagai representasi diri. Manajemen impresi adalah upaya seseorang untuk mengendalikan atau memanipulasi persepsi orang lain terhadap dirinya. Penelitian ini fokus pada peran media sosial, khususnya Instagram, sebagai platform untuk membangun dan mengelola citra di…
The online news portal Palpres.com is an online media portal which is a business development of the Palembang Ekspres print media under the auspices of PT Wahana Citra Merdeka. The online news portal Palpres.com needs readers or viewers to maintain its existence amidst the onslaught of online media that is currently emerging. This research aims to determine the marketing communication strategy …
This study examines the commodification of children in the practice of sharenting through promotional uploads (endorsement) on instagram accounts @mazayazada, @mazayaamania, @babyshireenaqila, @adellazahraalvina, @babyzahiraavariella, and @zivannamaira. The study was conducted using descriptive quantitative methods with content analysis techniques (content). Data obtained from observations and …
The Instagram account @infolubuklinggau is a provider of local information in the city of Lubuklinggau and its surroundings. Despite identified issues regarding content and technical aspects, this account still maintains a high level of popularity. This study aims to determine the influence of Usage Motives and Information Quality on User Satisfaction in obtaining information. The theory used i…
Instagram played an important role in social interaction, facilitating users to share moments and interact globally. However, interactions on Instagram were also vulnerable to weaknesses, one of which was the spread of hate speech. This study aimed to map hate speech in the comment section uploaded by the @tasyiathasyia Instagram account using Babak Bahador's classification, including disagreem…
Bias gender di media massa merupakan isu serius yang merugikan kaum perempuan. Representasi perempuan yang tidak terpaku hanya pada tubuh dan kecantikannya di media sangat penting untuk mencapai keadilan berbasis gender. Barbie merupakan film yang mengangkat isu feminisme dan menampilkan nilai-nilai penting mengenai pemberdayaan perempuan. Tujuan penelitian ini adalah untuk mengetahui bagaimana…
TikTok merupakan platform media sosial yang sangat digemari saat ini. TikTok dapat menjadi tempat untuk mengekspresikan bakat dalam diri seorang individu. Seperti salah satu konten kreator TikTok @bobohopalemabang. Penelitian ini bertujuan untuk melihat dramaturgi yang ditampilkan oleh @bobohopalemabang. Dengan menggunakan teori Erving Goffman, wawancara mendalam, observasi, dan dokumentasi. Pe…
Komunikasi Persuasif dalam Menarik Minat Beli Customer Melalui Live Streaming Facebook @SS Thrift Palembang. Penelitian ini dilakukan untuk mengetahui bagaimana cara komunikator atau host live streaming @SS Thrift Palembang dalam melakukan ajakan kepada para penonton sehingga penonton mau membeli produk mereka tanpa adanya paksaan dari komunikator dalam arti penonton membeli karena keinginan me…
Noktah Merah Perkawinan adalah sebuah film melodrama Indonesia yang mengisahkan kehidupan rumah tangga Gilang dan Ambar yang sedang mengalami pasang surut dalam hubungannya. Dalam film ini terdapat beberapa adegan yang menampilkan bagaimana toxic communication dapat terjadi didalam sebuah hubungan rumah tangga. Penelitian ini bertujuan untuk menganalisis representasi toxic communication pada hu…
Websites are a communication medium that has the ability to disseminate information widely and quickly. The convenience possessed by websites makes this media often used by individuals, groups, and also government agencies. One of the government agencies that utilizes the website is the Lubuklinggau City Investment and One-Stop Integrated Service Office (DPMPTSP). This study aims to determine t…
In informing and persuading the target market about their goods, services, organizations, or ideas, an organization or individual places an advertisement which is an announcement or message within a certain time or area. This study aims to determine how effective Lemonilo X NCT Dream advertisements on YouTube are using the Customer Response Index model. The theory used in this research is the e…
Lagu merupakan karya sastra dan bagian dari komunikasi massa yang memiliki karakter pada satu arah, adapun didalam lagu akan menyajikan pesan pada para pendengarnya melalui rangkaian kata yang dilantunkan. Pesan yang disampaikan kepada pendengar sangat beragam, contohnya adalah pesan terkait kritik sosial (budaya patriarki). Band Merahjingga merupakan band lokal asal Kalimantan yang memiliki in…
The implementation of Analog Switch Off policy on 2 november 2022 had sparked both positive and negative responses around the public in Indonesia, especially among the older generation. The presence of disinformation content circulating on Facebook, was the one of the main reasons the emergence of negative responses within public. This research aims to understand how Generation X perceives disi…
Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang digunakan oleh CSR (Corporate Social Responsbility) Pertamina Patra Niaga Regional Sumbagsel dalam upaya pemberdayaan masyarakat melalui program Soedoeng Sriwijaya di LPP Kelas II A Palembang. Program ini bertujuan untuk membekali para perempuan dengan keterampilan yang bernilai ekonomi untuk meningkatkan kemandirian dan menye…
Kebutuhan internet untuk bisnis terus meningkat, mendorong PT Telkom Indonesia meluncurkan Indibiz pada Juli 2023. Layanan ini dirancang untuk membantu UMKM mengelola usaha mereka secara digital. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Informan penelitian meliputi Account Manager, Tim Sales Indibiz, dan Pelanggan Indibiz, dengan data yang dikumpulk…
This research analyzes the persuasive communication strategy implemented by the Region II Land Acquisition Commitment Making Officer (PPK) of the Ministry of Public Works and Public Housing towards the Identification and Inventory Task Force to improve performance in the Palembang–Betung Toll Road Land Acquisition project. The focus of this research is on persuasive communication strategies w…
This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps …
This article discusses the strategy of using Instagram as a promotional and communication medium at Saviour Cafe and Resto. The author explains the importance of Instagram as a popular and effective platform for building brand awareness and interacting with customers. This paper uses Chaffey's social media theory and its dimensions refer to Heuer. In this study, the authors highlight the steps …
Game Online Mobile Legends: Bang-Bang merupakan salah satu permainan dalam jaringan yang sangat popular untuk saat ini yang memiliki berbagai hero berasal dari human maupun non-human. Game Multiplayer Online battle Arena (MOBA) satu ini memiliki beberapa sistem permainan yang membuat game ini menjadi bervariasi, di antaranya terdapat beberapa mode permainan, sistem tier (peringkat), sistem role…
Personal branding is an effort to build one's thoughts about oneself based on the appearance, attitude or behavior shown to the public. This research aims to determine the form of personal branding of skincare entrepreneurs Melvina Husyanti and Shindy Samuel via Instagram. The theory used in this research is personal branding according to McNally & Speak regarding the three elements that form s…
The development of communication technology has been massive lately, with ChatGPT being one of the most successful applications using artificial intelligence. ChatGPT is very helpful for broad communication in various fields, including education. This study aims to describe the adopters of the ChatGPT AI application according to the adopter theory from the classification of innovation diffusion…
There are various sources of information, one of which is mass media which is still very popular and survives in this era, namely television media. There are many shows and programs broadcast on television, such as news. This reaserch entitled the effect of reporting on bullying in school on parents anxiety levels. The focus of the news in this research is news about bullying in schools. The ai…
The research titled “Corpus-based Sentiment Analysis on the News Coverage of Gregoria’s Giveaway Medal at the Paris 2024 Olympics” aims to analyze public views and perceptions regarding the news coverage. The research employs a mixed-methods approach by combining corpus linguistic analysis using three main indicators-frequency, collocation, and concordance-along with sentiment analysis to…
ABSTRACT The Israeli-Palestinian conflict is one of the crucial issues affecting the international community, including Indonesia. It is not uncommon for news related to the issue to be important to be reported to the public. This study aims to analyze the framing of information presented by two online media, namely CNN Indonesia and Detik.com related to the news of the Israel-Palestine conflic…
Maraknya event konser yang terselenggara dikota palembang mengharuskan endless creative production menyusun strategi marketing dalam memasarkan evnt nyanyian riang gembira karena masih banyak konsumen yang belum mengetahui event ini dan berdampak pada penjualan tiket yang kurang optimal.