PENGARUH SOCIAL MEDIA MARKETING DAN USER GENERATED CONTENT TERHADAP BRAND AWA…

This study aims to examine the effect of social media marketing and user generated content on Kinikawa Coffee’s brand awareness among followers of the Instagram account @kinikawacoffee. The object of this study was followers of the Instagram account @kinikawacoffee aged 18-24 years who had interacted with the uploaded content through viewing, liking, commenting, or sharing posts. This study e…

ANALISIS SOCIAL MEDIA MARKETING AKUN INSTAGRAM @DISPAR_PANGKALPINANG PADA PRO…

Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method w…

PENGEMBANGAN E-MODUL BERBASIS GAME EDUKATIF CROSSWORD PUZZLE PADA MATERI PRAS…

This research is entitled "Development of an E-Module Based on an Educational Game of Crossword Puzzle on the Material of Sriwijaya Inscription Heritage in Class X of SMA Negeri 1 Indralaya Utara". The formulation of the problem underlying this research is; how is the development procedure, validity, and response of teachers and students to the e-module based on an educational game of crossword…

PERSEPSI MAHASISWA PROGRAM STUDI PPKN FKIP UNIVERSITAS SRIWIJAYA TERHADAP FEN…

Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa Program Studi PPKn FKIP Universitas Sriwijaya terhadap fenomena tren #KaburAjaDulu pada media sosial TikTok. Penelitian ini menggunakan metode kuantitatif deskriptif, melibatkan 400 mahasiswa sebagai populasi dan sampel 200 mahasiswa dari tahun angkatan 2022–2025 yang ditentukan melalui rumus Slovin dengan margin of error 5% dan men…

REVERSE AGENDA SETTING PADA ISU VIRAL TAHUN 2025 (STUDI DI MEDIA TRIBUNSUMSEL…

The development of the internet and social media reshapes the dynamics of news production in mainstream media. Viral issues circulating in the digital public sphere potentially influence the editorial agenda of professional news organizations. This studi aims to examine the process of reverse agenda setting in the coverage of viral issues by Tribunsumsel.com and to identify the challenges of fa…

ANALISIS FRAMING KONTEN AKUN INSTAGRAM @SALSAER DALAM MENYUARAKAN 17+8 TUNTUT…

The 17+8 People's Demands Movement in 2025 in Indonesia marks an important historical milestone in the development of digital activism in the country, where the struggle is not merely about taking to the streets, but also through the construction of narratives on social media. One figure who emerged in this movement is Salsa Erwina, an Indonesian diaspora living in Denmark who used her Instagra…

REPRESENTASI QUARTER LIFE CRISIS DALAM VIDEO KLIP LAGU “TAKUT” OLEH IDGITAF

Perubahan tuntutan kehidupan pada masa dewasa awal berdampak pada kondisi psikologis dan sosial individu, seperti kecemasan, ketidakpastian arah hidup, dan tekanan sosial. Kondisi ini dikenal quarter life crisis, yaitu fase krisis perkembangan yang dialami individu usia 20–30 tahun dan kerap diekspresikan melalui karya seni sebagai praktik komunikasi. Salah satu bentuk ekspresi tersebut ditun…

PENGARUH EKSPOSUR KONTEN VIRAL TIKTOK TERHADAP IMITASI SIMBOL, GAYA KOMUNIKAS…

Social media such as TikTok is now a social learning space that encourages users to imitate viral trends that are developing in society. This study aims to analyze the influence of TikTok viral content exposure on symbol imitation, communication style, and identity expression in the Nakama Palembang community.The research method used a quantitative approach with one independent variable, namely…

PENGEMBANGAN MEDIA PEMBELAJARAN INFOGRAFIS BERBASIS VISME UNTUK MENGUKUR PEMA…

Penelitian ini berjudul "Pengembangan Media Pembelajaran Infografis Berbasis Visme Untuk Mengukur Pemahaman Sejarah Lokal Pada Materi Peranan A.K Ghani Masa Revolusi Fisik di SMA Islam Az-Zahrah Palembang". Penelitian ini dilaksanakan di kelas XI3 SMA Islam Az-Zahrah Palembang dengan metode penelitian Research & Development dan model pengembangan ADDIE (analisis, desain, pengembangan, implement…

DISCOURSE NETWORK ANALYSIS PEMBERITAAN PORTAL MEDIA BERITA DI INDONESIA TENTA…

The Free Nutritional Meals (MBG) program is a government policy agenda that has sparked various public discourses, both supportive and critical. This study aims to analyze how discourse regarding the Free Nutritional Meals (MBG) program is shaped and negotiated through national online media coverage. Using a discourse network analysis (DNA) method, this study processed 162 news stories from Kom…

ANALISIS WACANA KRITIS BERBASIS KORPUS PADA KOMENTAR YOUTUBE INEWS DAN HARIAN…

Penelitian ini bertujuan untuk menganalisis wacana kritis berbasis korpus pada komentar pengguna YouTube terhadap inovasi robot polisi Indonesia. Inovasi ini menimbulkan berbagai respons publik, terutama terkait efektivitas teknologi dan penggunaan anggaran negara. Penelitian menggunakan metode analisis wacana kritis berbasis korpus (CADS) dengan pendekatan Sara Mills untuk mengidentifikasi pos…

PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING DI INSTAGRAM TERHADA…

The development of digital technology has driven changes in consumer behavior in seeking information and making purchasing decisions, particularly through social media. This situation requires businesses to implement effective digital marketing strategies, such as social media marketing and influencer marketing. This study aims to analyze the influence of social media marketing and influencer m…

LITERASI MEDIA PADA KELOMPOK ANAK RENTAN DI KOTA PALEMBANG: STUDI KASUS RELAW…

Anak rentan merupakan kelompok yang memiliki tingkat kerentanan tinggi terhadap dampak penggunaan media, khususnya media digital, akibat keterbatasan pendampingan dan literasi media. Penelitian ini bertujuan untuk menganalisis kemampuan literasi media pada anak rentan di Kota Palembang melalui aktivitas pendampingan yang dilakukan oleh Relawan Anak Sumatera Selatan. Penelitian menggunakan pende…

PENGARUH PENERAPAN MEDIA PEMBELAJARAN TEACHY APP DALAM MENINGKATKAN KEMAMPUAN…

Perkembangan teknologi menuntut pendidik untuk memanfaatkan media digital yang mampu mendukung keterampilan abad ke-21, khususnya kemampuan berpikir kritis. Penelitian yang dilaksanakan di SMK Negeri 4 Palembang ini bertujuan untuk mengetahui efektivitas Teachy App dalam meningkatkan kemampuan berpikir kritis siswa. Metode yang digunakan adalah desain One Group Pretest–Posttest dengan pendeka…

KEMAMPUAN LITERASI MATEMATIKA SISWA KELAS IX MATERI SPLDV MELALUI PROBLEM BAS…

Literasi matematika merupakan konpetensi penting pada abad ke-21, namun hasil PISA 2022 memperlihatkan bahwa capaian kemampuan literasi matematika murid di Indonesia masih tergolong rendah. Penelitian ini merupakan penelitian deskriptif kualitatif-kuantitatif yang mempunyai tujuan untuk mendeskripsikan kemampuan literasi murid kelas IX pada materi SPLDV setelah melakukan pembelajaran berbasis m…

PENGEMBANGAN MEDIA PEMBELAJARAN INFOGRAFIS BERBASIS PICTOCHART MATERI SEJARAH…

Pembelajaran sejarah di sekolah pada umumnya masih didominasi oleh penggunaan metode konvensional yang cenderung monoton, sehingga belum sepenuhnya mampu meningkatkan perhatian serta minat belajar peserta didik. Pada materi sejarah dan perkembangan Bandara Sultan Mahmud Badaruddin II, peserta didik kerap mengalami kesulitan dalam memahami konsep dan alur historisnya. Oleh karena itu, penelitian…

PENGARUH RUNNING PHOTOGRAPHY DAN TERPAAN KONTEN MEDIA SOSIAL TERHADAP TREN LA…

This study was motivated by the increasing running trend in Palembang City, which has developed alongside the growing role of sports photography and the intensive use of social media. Running photography and social media content exposure are understood as forms of visual communication that influence public perception, interest, and behavior toward running activities. This study aimed to analyze…

REPRESENTASI RASISME DALAM FILM THE SIX TRIPLE EIGHT (Analisis Semiotika Rola…

Rasisme merupakan persoalan sosial yang masih berlangsung dan kerap direpresentasikan melalui media film sebagai bentuk refleksi dan kritik sosial. Film The Six Triple Eight mengangkat kisah tentara perempuan kulit hitam dalam lingkungan militer Amerika Serikat pada masa Perang Dunia II yang menghadapi berbagai bentuk diskriminasi. Penelitian ini bertujuan untuk menganalisis bagaimana rasisme d…

PENGEMBANGAN MEDIA PEMBELAJARAN VIDEO INTERAKTIF BERBASIS CANVA PADA MATERI S…

Penelitian ini berjudul “Pengembangan Media Pembelajaran Video Interaktif Berbasis Canva Pada Materi Sejarah Lokal Gua Harimau Di Kelas X SMK Negeri Batumarta”, penelitian ini telah dilakukan dan diterapkan di kelas X DKV SMK Negeri Batumarta. Rumusan masalah dalam penelitian ini adalah bagaimana cara mengembangkan media pembelajaran video berbasis canva pada materi sejarah lokal yang valid…

PENGARUH PESAN PERSUASIF DAN KREDIBILITAS INFLUENCER TIMOTHY RONALD PADA QUOT…

Social media has changed the way individuals, especially Generation Z, consume contents and shape their self-concept. This study aims to determine the influence of persuasive messages and the credibility of influencer Timothy Ronald on his motivational quotes in TikTok clipper accounts on the formation of Generation Z self-concept. This study focused on the Communication Science Students of Sri…

PENGEMBANGAN MEDIA PEMBELAJARAN MATEMATIKA BERBASIS PLATFORM GAME DIGITAL (RO…

This research is driven by the global perception of mathematics as a challenging subject that frequently induces anxiety among students, particularly at the secondary level. Digital Game-Based Learning (DGBL) has emerged as a proven strategy to significantly enhance student motivation and engagement. Digital platforms such as Roblox offer technological flexibility, allowing educators and studen…

AKURASI PREOPERATIF HIGH RESOLUTION COMPUTED TOMOGRAPHY (HRCT) TULANG TEMPORA…

Background: High-resolution computed tomography (HRCT) imaging of the temporal bone prior to mastoidectomy is a routine examination in the field of Otorhinolaryngology–Head and Neck Surgery (ENT-HNS). HRCT findings play an important role in the medical and surgical management of patients with chronic suppurative otitis media (CSOM). In addition, HRCT can serve as the basis for planning the su…

KONSTRUKSI WACANA GENDER TENTANG TANGGUNG JAWAB KONTRASEPSI PRIA DALAM KONTEN…

The disparity in male contraceptive participation in Indonesia is not merely a medical issue but a reflection of patriarchal hegemony entrenched in the social structure. This study aimed to analyze how gender discourse regarding male contraceptive responsibility was constructed in @juanjumis’s organic TikTok content. Utilizing a qualitative method with Norman Fairclough’s three-dimensional …

PENGEMBANGAN MEDIA PEMBELAJARAN INTERAKTIF MENULIS TEKS DESKRIPSI MENGGUNAKAN…

The teaching of descriptive text writing in Grade VIII at SMP Setia Negara Palembang is still predominantly conducted using conventional methods with limited use of digital learning media. This condition results in low student motivation and difficulties in organizing descriptive texts in a structured manner. Therefore, this research aims to design interactive learning media for teaching descri…

ANALISIS SELF-DISCLOSURE PENGGUNA TIKTOK PADA FITUR KOMENTAR FOTO MELALUI PEN…

This study examines the phenomenon of increasing self-disclosure among users in TikTok photo comments, which poses privacy risks while reflecting changes in communication patterns. Based on this urgency, the study aims to understand how self-disclosure is formed and interpreted in photo comments using the Online Disinhibition Effect as the analytical framework. The research employs a qualitativ…

PENGARUH MODEL PEMBELAJARAN PROBLEM BASED LEARNING BERBANTUAN MEDIA AUDIOVISU…

This study aims to analyze the influence of the Problem-Based Learning model assisted by Canva audiovisual media on the learning interest in economics among eleventh-grade students at SMAN 2 Indralaya Utara. The research background indicates that economics learning is often unengaging, with students lacking focus and active involvement, necessitating innovations like Problem-Based Learning that…

PENGARUH PENGGUNAAN MEDIA PEMBELAJARAN BERBASIS WEBSITE QUIZWHIZZER TERHADAP …

This study examines the effect of Quizwhizzer, a web-based interactive learning platform, on students’ learning motivation in the Economics subject at SMA Negeri 12 Palembang. The research employed a quantitative approach with a pre-experimental one-group pre-test post-test design and involved 33 eleventh-grade students (class XI.4) as participants. The increase in learning motivation was evi…

EKSISTENSI PENYIARAN TELEVISI NASIONAL BERJARINGAN DI ERA PERKEMBANGAN MEDIA …

Penyiaran televisi nasional berjaringan, saat ini sudah mulai jarang terdengar, khususnya di kalangan muda yang dipengaruhi oleh banyak faktor. Penelitian kali ini bertujuan untuk menganalisis eksistensi dari penyiaran televisi nasional berjaringan di era perkembangan media. Studi dilakukan pada lembaga penyiaran televisi berjaringan Kompas TV Palembang yang berbasis di Sumatera Selatan. Analis…

PENGARUH MOTIF PENGGUNAAN MEDIA INSTAGRAM TERHADAP CITRA DIRI MAHASISWA (STUD…

This research is motivated by the use of Instagram social media which is popular among Communication Science Students of the Faculty of Social and Political Sciences, Sriwijaya University who use Instagram with various motives so that it has an impact on their self-image. this study aims to determine and explain whether there is an influence on the motives for using Instagram media on self- ima…

SISTEM PENYIARAN INDONESIA : Sebuah Kajian Strukturalisme Fungsional

Edition

-

ISBN/ISSN

978-602-1186-98-5

Collation

xii, 236 hlm. : ilus. ; 21 cm.

Series Title

-

Call Number

384.5 Pan s