Perkembangan digital marketing melalui mobile banking merupakan fenomena yang sedang marak dan digunakan sebagai strategi marketing bagi para perbankan. Livin’ By Mandiri, sebagai salah satu mobile banking yang tengah berkembang pesat menjadi tempat utama bagi praktik digital marketing yang inovatif dan efektif. Hal inilah yang mendorong peneliti untuk melakukan penelitian yang bertujuan untu…
Pembelajaran sejarah di sekolah masih didominasi oleh metode konvensional yang bersifat kurang variatif, sehingga belum mampu sepenuhnya menarik perhatian dan minat peserta didik. Pada materi manusia praaksara, peserta didik sering mengalami kesulitan dalam memahami konsep kehidupan manusia purba. Penelitian ini bertujuan mengembangkan bahan ajar komik digital berbasis gamifikasi Pixton pada ma…
Infinite running game is a game where the player character must run and survive for an unlimited time while avoiding obstacles and achieving the highest score possible. Content in games must always be innovated because it affects the player's contribution in the long term. As a solution to this problem, researchers implemented procedural content generation and genetic algorithms in game develop…
ABSTRAK Penelitian ini berjudul " Pengembangan Media Pembelajaran Sejarah Berbasis Program Canva Dengan Materi Peninggalan Prasejarah Di Museum Negeri Sumatera Selatan Pada Pelajaran Sejarah Kelas X Sekolah Menengah Atas Srijaya Negara Palembang” membuat data dengan peninggalan prasejarah yang ada di museum negeri sumatera selatan yang terletak di kota palembang. Penelitian ini telah diterapk…
Legal protection for users or consumers of digital wallets in Indonesia. In the rapidly growing digital era, the use of digital wallets has become an integral and unified part of daily financial transactions, particularly in terms of money transfers. However, with the convenience offered, there also arise risks associated with the security of funds and users’ personal data. Legal protection f…
Perilaku tidak sabar dari para gamer kerap tercermin melalui ulasan digital yang tajam, terutama dalam penggunaan aplikasi komunitas seperti Discord. Penelitian ini mengeksplorasi ekspresi ketidaksabaran tersebut melalui pendekatan analisis sentimen dan topik. Dengan mengadopsi kerangka kerja CRISP-DM, sebanyak 10.000 ulasan berbahasa Indonesia dari Google Play Store dikumpulkan dan dianalisis.…
Player character requires a user to control its movements. The automation of a player character aims to create an agent capable of replacing the user. Deep Q-Learning (DQL) is one of the reinforcement learning algorithms commonly employed for automating player characters. This study implements the automation of a player character while introducing random obstacles into the game environment. The…
Penelitian ini bertujuan untuk menganalisis implementasi strategi green marketing oleh The Body Shop Indonesia melalui akun Instagram @thebodyshopindo dalam mempromosikan produk ramah lingkungan. Meningkatnya kesadaran konsumen terhadap isu keberlanjutan mendorong perusahaan untuk tidak hanya memproduksi kosmetik berkualitas, tetapi juga menunjukkan tanggung jawab lingkungan. Penelitian ini men…
Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press. Aaker, D. A. (1996). Building Strong Brands. Free Press. Amatriain, X., & Basilico, J. (2014). Netflix recommendations: Beyond the 5 stars (part 1). Netflix Tech Blog. Retrieved from https://netflixtechblog.com Anjani, Y., Wicaksana, M., & Kuswanti, A. (2023). Penggunaan aplikasi STREAMING Net…
Di era digital, media sosial banyak digunakan oleh lembaga pendidikan untuk membangun citra. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi digital branding Instagram @xavegaplg dalam membangun brand image SMA Xaverius 3 Palembang. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Teor…
Pempek Mamika still uses a manual sales system, which presents challenges in managing orders, inventory, and reporting. This research aims to design a website- based sales application using the Waterfall method, through the stages of needs analysis, design, implementation, and testing. The application provides registration, product catalog, shopping cart, order management, and sales reporting f…
UP 3 PT PLN (PERSERO) Palembang is one of the branches of PT. PLN located in South Sumatra. Currently, the processing of news portal data often encounters several issues, such as difficulties in presenting data reports. This results in inefficient reporting, as data processing is still performed manually and is not supported by an integrated information system to assist in generating news porta…
The purpose of this study is to determine and analyze the effectiveness of using the Digital Population Identity Application in Palembang City. Normatively this policy is based on Home Affairs Regulation Number 72 of 2022 concerning Standards and Specifications for Hardware, Software, and Electronic Identity Card Stamps and the Implementation of Digital Population Identity. This research uses q…
The rapid development of information technology has driven business transformation from conventional sales systems to digital platforms, including at Emy Collection Boutique in Palembang, which still relies on manual transactions, resulting in limitations in data recording, market reach, and customer service. This study aims to design and develop a web-based digital sales application using the …
he Importance of Digitalization of Public Services in the Modern Era, where websites are one of the main platforms used to improve the efficiency and accessibility of public services to the RT/RW level. Mintorejo Village created the Mintorejo Online Website in serving the Community. This study aims to see the Quality of the Mintorejo. Online Website in serving the Mintorejo Alang-Alang Lebar Vi…
This study aims to determine the effect of Ephemerals Advertising Content and Sales Promotion on Purchasing Decisions on Tokopedia products in Palembang City. This type of research is quantitative research. Sample collection was carried out using purposive sampling technique which amounted to a sample of 135 respondents. The analysis technique used is multiple linear analysis techniques using S…
One of the determining factors for the development of a business is marketing through social media. Instagram is a social media that is widely used by the public with 106 million users as of August 2023 and continues to increase. To find out how the management of marketing messages is carried out on the Central Billiard Instagram account in attracting consumers, a study was conducted related to…
Perkembangan digital marketing melalui affiliate marketing di TikTok merupakan fenomena yang sedang marak dan digunakan sebagai strategi marketing bagi para pengusaha. TikTok sebagai salah satu platform media sosial yang tengah berkembang pesat menjadi tempat utama bagi praktik pemasaran afiliasi yang inovatif dan efektif. Hal inilah yang mendorong peneliti untuk melakukan penelitian yang bertu…
Music genre classification has become a research topic that is gaining increasing attention, especially with the emergence of digital music platforms. One of the relevant features extracted from audio signals and capturing important characteristics of sound is MFCC, which is widely recognized as an effective technique. This study applies Naive Bayes and SVM algorithms for classification on a co…
Quiz games serve not only as entertainment but also as educational media. However, manually creating varied questions, especially for production-level digital quiz games, requires significant resources. This research attempts to address this challenge by implementing GPT-3.5, through the OpenAI API, as a question generation system for quiz game question banks within the domain of history. The s…
This research is motivated by how the use of websites in improving the quality of public services by utilising digital technology which gave birth to a new form of government bureaucratic mechanism called electronic government. The focus of this research is to review how the implementation of e-government through the use of websites in improving public services at the Ogan Ilir Social Service. …
This research aims to explore the strengthening of institutions as an effort towards digital transformation for Micro, Small, and Medium Enterprises (MSMEs) in the Cooperative and SME Agency of Palembang City. A qualitative method was employed to analyze the implementation of programs and the role of the Cooperative and SME Agency in supporting the development of MSMEs. The findings indicate th…
Skin diseases account for 1.79% of the world's disease burden. Indonesia is ranked 3rd of the top ten diseases in the world. Digital processing can enable better feature extraction from images of skin lesions, thereby aiding in the identification of patterns or characteristics that may be difficult to recognize by the human eye. Deep learning has demonstrated the ability to understand and proce…