Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…

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THE WANT MAKERS: THE WORLD OF ADVERTISING: HOW THEY MAKE YOU BUY

Edition

-

ISBN/ISSN

0-670-82603-0

Collation

418 p.; 21 cm

Series Title

-

Call Number

659 Cla w

ADVERTISING MANAGEMENT

Edition

-

ISBN/ISSN

0-13-015974-3

Collation

xvi, 612 p. : il. ; ind. ; 23 cm

Series Title

-

Call Number

659 Aak a

ADVERTISING COMMUNICATIONS & PROMOTION MANAGEMENT, SECOND EDITION

Edition

-

ISBN/ISSN

0-07-115514-7

Collation

xvi, 640 p. : ill., indeks; 26 cm

Series Title

-

Call Number

659 Ros a

Advertising and Promotion: An Integrated Marketing Communications Perspective

Edition

-

ISBN/ISSN

978-007-131440-4

Collation

xix, 769 p.; 28 cm

Series Title

-

Call Number

659 Bel a

MARKETING Selebrities; Selebriti dalam Iklan dan Strategi Selebriti Memasarka…

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MaxiMarketing; THE NEW DIRECTION IN ADVERTISING, PROMOTION, AND MARKETING ST…

Edition

-

ISBN/ISSN

0-07-051191-8

Collation

X, 278 p. : ill. ; 24 cm

Series Title

-

Call Number

658.8 Rap m

ADVERTISING

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MARKETING in the Internet

Edition

-

ISBN/ISSN

0-471-16504-2

Collation

xxxi, 428 p.; 25 cm.

Series Title

-

Call Number

658.84 Ell m

DIE WERBEERFOLGSKONTROLLE

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Contemprary Advertising

Edition

-

ISBN/ISSN

0-256-20253-5

Collation

xxxi, 889 p. : ill ; 26 cm

Series Title

-

Call Number

659.1 Are c

ADVERTISING: THEORY AND PRACTICE

Edition

-

ISBN/ISSN

-

Collation

xiii, 747 p. : ill ; 23 cm

Series Title

-

Call Number

658 San a

Creative Strategy in Advertising

Edition

10

ISBN/ISSN

978-1-4240-6907-1

Collation

xvi, 328 p.; ill.; 25 cm.

Series Title

-

Call Number

659.132 Dre c

ADVERTISING IN THE MARKETPLACE

Edition

-

ISBN/ISSN

0-7172-8511-1

Collation

xii, 605 p.; ill.; 23 cm.

Series Title

Grolier Business Library

Call Number

659.1 Bur a

Integrated Advertising, Promotion, and Marketing Communication SECOND EDITION

Edition

2

ISBN/ISSN

0-13-140546-2

Collation

xxvii, 538 p.; ill.; 27 cm.

Series Title

-

Call Number

659.1 Clo i

ADVERTISING MANAGEMENT: Text and Cases

Edition

-

ISBN/ISSN

-

Collation

xiii, 1065 p. : ill. ; 23 cm

Series Title

-

Call Number

659.1 Bor a

ADVERTISING PRODUCTION

Edition

-

ISBN/ISSN

-

Collation

xviii, 243 p. : ill. ; 21 cm

Series Title

-

Call Number

659.1 Dal a

ADVERTISING COPY AND COMMUNICATION

Edition

1

ISBN/ISSN

55-9544

Collation

viii, 545p.;ill.;23cm

Series Title

McGraw-Hill Series in Advertising and Selling

Call Number

659.1 Dun a

THE ADVERTISING HANDBOOK: For Small Business, Make a big impact with a small …

Edition

-

ISBN/ISSN

81-7224-740-0

Collation

xiii, 296 p. : ill. ; 23 cm

Series Title

-

Call Number

659.1 Den a

Integrated Advertising, Promotion, and Marketing Communications, Fourth Edition

Edition

4th

ISBN/ISSN

978-0-13-815737-1

Collation

xxvi, 638 p. ; 26 cm

Series Title

-

Call Number

658.82 Clo i

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules

Edition

-

ISBN/ISSN

978-0-13-225596-7

Collation

xxvii, 365 p.; 24 cm.

Series Title

-

Call Number

658.872 Mor d

Aplikasi DESAIN GRAFIS untuk Periklanan, Dilengkapi Sampel Iklan Terbaik Kela…

Edition

-

ISBN/ISSN

979-731-399-9

Collation

xii, 156 hlm.: ilus.; 23 cm

Series Title

-

Call Number

659.1 Suy a

MANAGER'S GUIDE TO MARKETING, ADVERTISING, AND PUBLICITY

Edition

-

ISBN/ISSN

978-0-07-162796-2

Collation

xviii, 250 p. : ill. ; 23 cm

Series Title

-

Call Number

658.8 Cal m

PROMOTIONAL STRATEGY, Seventh Edition

Edition

7th

ISBN/ISSN

0-256-08204-9

Collation

xxv, 741 p. : 24 cm

Series Title

The Irwin series in marketing

Call Number

658.8 2 Eng p

Display Advertising ; AN HOUR A DAY

Edition

-

ISBN/ISSN

978-1-118-17971-0

Collation

-

Series Title

-

Call Number

659 Boo d

PENGARUH EFEKTIVITAS IKLAN TELEVISI TERHADAP KEPUTUSAN PENGUNDUHAN APLIKASI S…

The Effects Of Television Effectiveness of Advertising Towards Downloading Decision Of Shopee. The research aims to see if there is an effective influence for Shopee television ads on downloading decisions and how much easier television ads can have on downloading Shopee. The theory used to measure the effectiveness of advertising (independent variables) is the EPIC model theory presented by AC…

PENGARUH CELEBRITY ENDORSER SEBAGAI BEAUTY INFLUENCE TERHADAP KEPUTUSAN PEMBE…

This thesis aims to determine the Celebrity endorser as a Beauty Influence to the purchase decision of Emina products. This research was conducted at high school students Methodist 2 Palembang. In this study using quantitative research methods with a free variable that is Celebrity endorser as Beauty Influence and the variable bound is the purchase decision. The collection of data is done throu…

PENGARUH DAYA TARIK IKLAN WARDAH EXCLUSIVE SERIES TERHADAP KEPUTUSAN PEMBELIA…

This research entitled is "The influence of the attractiveness of Wardah Exclusive Series advertisements towards product purchasing decisions in Sriwijaya University"by Dina Islahiyah The study aims to find out whether there is influence of attractiveness of Wardah Exclusive Series advertisements towards product purchasing decisions and how much that influence had given. This research applied q…

PENGARUH GREEN ADVERTISING TERHADAP BRAND IMAGE AIR MINUM DALAM KEMASAN (AMDK…

Edition

-

ISBN/ISSN

-

Collation

xvii, 122 hlm. : ilus. ; 29 cm

Series Title

-

Call Number

T416552020

THE PRACTICE OF ADVERTISING , THIRD EDITION

Edition

3

ISBN/ISSN

0-434-90796-0

Collation

xviii, 258 p. ; 23 cm

Series Title

-

Call Number

659 Pra p 1990