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Income in farming is an economic indicator or the amount of moneyobtained from the sale of agricultural products after deducating all production costs.The factors that influence income are harvest yields, market prices, production costs, business scale, management, and market access. By paying attention to thesefactors, farmers can improve their farming efforts to achieve better desires. Corn i…
The agricultural sector highlighted as a priority is the plantation sector, with palm oil as the main plantation crop. Palm oil is a leading commodity in the plantation subsector, playing a crucial role in economic activities. The objectives of this study are: (1) To analyze the factors influencing the selling price of Fresh Fruit Bunches (FFB) at the farmer level in Enggal Rejo Village, Air Sa…
A company must continue to develop and carry out a series of marketing strategies to get public attention. One form of this marketing strategy is the use of brand ambassadors, this aims to make a product widely known in the community. This research entitled "The Effect of Brand Ambassador Wendy Red Velvet on Purchasing Decisions in Pond's Bright Beauty Triple Glow Serum Ads (Study on Members of…
ABSTRAK ANALISIS TRADING HARGA EMAS DIGITAL MENGGUNAKAN METODE BUY OPEN MARKET (BOM) Henny Pratiwi (09011281520129) Program Sistem Komputer, Fakultas Ilmu Komputer, Universitas Sriwijaya Email : hpratiwiyunus@gmail.com Perdagangan yang dilakukan secara online menggunakan ilmu teknologi mengenai harga emas digital atau dikenal dengan trading gold online merupakan transaksi jual-beli harga emas d…
Penelitian ini menjelaskan tentang pengaruh Citra Merek handphone merek Blackberry terhadap loyalitas konsumen pada mahasiswa Fakultas Ekonomi Universitas Sriwijaya di Inderalaya. Tujuan penelitian ini adalah untuk mengetahui pengaruh dari variabel-varibael citra merek yang terdiri dari; citra produsen (XI), citra konsumen (X2), dan citra produk (X3) sehingga mampu membuat konsumen loyal dalam …
This research aims to analyze the influence of electronic word of mouth on purchase intention. Primary data were collected by using questionnaire distributed to a large number of 140 targeted respondents with non-probabiliy sampling technique and purposive sampling method, those of whom were bachelor’s degree students of Faculty of Economics, Universitas Sriwijaya Palembang campus. Multiform …
ABSTRAK Penelitian ini bertujuan untuk mendapatkan strategi bisnis terbaik bagi PT. Bank Muamalat Indonesia, Tbk Cabang Jambi agar mampu terus menjaga eksistensinya. Metode pengambilan keputusan didasarkan pada Analisis Swot dan Analytical Hierarchy Process. Hasil penelitian menunjukkan ada 5 kriteria penting dalam pemilihan strategi bisnis, yaitu laba yang dihasilkan,memiliki bobot penilaian …