This study examines the "Lifestyle of Fashion Consumotion of Sriwijaya University Student from Muara Enim Regency". In this modern era, fashion is no longer made to meet basic needs, but only to gain popularity among the audience or a higher social status.Therefore, many end-of-life teenagers, namely the students of Sriwijaya University of Muara Enim Regency, are competing to always update thei…