The objective of this study is to investigate the impact of digital marketing, encompassing website variables, paid search click-based advertising, affiliate marketing and partnership strategy, and consumer relationship management, on purchasing decisions at the Pedestrianhouse Palembang coffee shop. The primary data was collected from 100 respondents through questionnaires using purposive samp…
This study aims to determine whether there is an effect of the effectiveness of the "Free Shipping" Tagline on product purchases and how much effect the effectiveness of the "Free Shipping" Tagline has on product purchases. The theory used to measure the effectiveness of the “Gratis Ongkir” Tagline (Independent variable) is the theory of the EPIC Model put forward by AC Nielsen (2000) in Du…
This study aims to determine whether there is an effect of the effectiveness of the "Free Shipping" Tagline on product purchases and how much effect the effectiveness of the "Free Shipping" Tagline has on product purchases. The theory used to measure the effectiveness of the “Gratis Ongkir” Tagline (Independent variable) is the theory of the EPIC Model put forward by AC Nielsen (2000) in Du…
This research examines the influence of the social environment and the work ethic of members in the multi level marketing business. The problem in this study is the negative view of the community on the multi level marketing business plus the emergence of the covid 19 pandemic which affects the performance or work ethic of members in running the MLM business. The purpose of this study was to de…
This study aims to prove the influence of the Shopee Marketplace on increasing sales of MSMEs in Palembang. This study uses quantitative research using data collection techniques, namely questionnaires, interviews, and documentation. The results of the study obtained that there was an influence of the Shopee Marketplace on increasing sales at MSMEs in Palembang. The magnitude of the influence o…