STRATEGI DIPLOMASI OLAHRAGAINDONESIA MELALUI ATLET SEPAKBOLA DIASPORA TIM NAS…

In the current dynamics of international relations, sport has become an effective soft power instrument for building a country's positive image and reputation. Indonesia, with its vast football potential, faces challenges in optimizing this role. This study aims to describe and analyze the effectiveness of the PSSI and the government's strategy in recruiting diaspora players to improve Indonesi…

STRATEGI NATION BRANDING INDONESIA:PROMOSI DESTINASI WISATA MANDALIKA DALAM K…

Indonesia, as a maritime nation with thousands of islands, each possessing its own unique characteristics, is recognized globally not only for its stunning natural landscapes and rich cultural heritage but also for its prominent tourist attractions. However, in the realm of global tourism, the most recognized destination among international tourists is Bali. In an effort to enhance the competit…

STRATEGI KEMENANGAN PRABOWO-GIBRAN ANALISIS SEMIOTIKA IKLAN KARTUN EDISI “P…

Penelitian ini berjudul “Strategi Kemenangan Prabowo-Gibran Analisis Semiotika Iklan Kartun Edisi “Prabowo Gibran Memang Istimewa” (Analisis Semiotika Charles Sanders Peirce) yang bertujuan untuk mengidentifikasi dan menganalisis bagaimana iklan kartun dimanfaatkan sebagai strategi kemenangan dalam komunikasi politik pasangan Prabowo Subianto dan Gibran Rakabuming Raka. Penelitian menggun…

STRATEGI KAMPANYE HEROES DAY OLEH WABISABI COSMETICS PALEMBANG DAN GRAB PALEM…

Sebagai salah satu perusahaan yang bergerak di bidang bisnis penjualan produk kecantikan di Kota Palembang, Wabisabi Cosmetics Palembang harus memiliki berbagai macam upaya untuk bertahan di tengah ketatnya persaingan di dunia bisnis, salah satunya dengan kegiatan kampanye. Penelitian ini melihat upaya strategi kampanye yang dilakukan oleh Wabisabi Cosmetics Palembang dalam meningkatkan kesadar…

PENGARUH BRANDING GEMOY PADA IKLAN KAMPANYE CAPRES DAN CAWAPRES PRABOWO-GIBRA…

This study aims to test the effect of gemoy branding on presidential and vice presidential campaign advertisements Prabowo-Gibran on the perception and decision to vote for new voters. The population in this study were all students of Sriwijaya University. The sampling technique used Purpose sampling with a sample size of 100 communication science students at Sriwijaya University. The data anal…

OPINI PUBLIK DI MEDIA SOSIAL : TRANSFORMASI PUBLIK FIGUR MENJADI ANGGOTA DEWA…

ABSTRACT Government own role important to public as leader , for one such as the People's Representative Council of the Republic of Indonesia, as institutions make laws and vote representatives people . This research aims to find out opinion public on social media related to transformation public figure becomes DPR RI. See exists a number of public figure contribute to public by occupying the p…

ANALISIS WACANA BERBASIS KORPUS MENGENAI BUZZER MEDIA SOSIAL INSTAGRAM PADA P…

This study aims to analyze how social mmedia buzzers, particularly on the Instagram platform,play a role in shaping public opinion ahead of the 2024 South Sumatra gubernatorial election.Using a corpus-based discourse analysis approach, this research examines the frequency,collocation, and concordance of words used by buzzers in comments spread across social media, as well as classifies the sent…

IMPLEMENTASI KEBIJAKAN KAMPANYE PADA PEMILIHAN GUBERNUR DAN WAKIL GUBERNUR SU…

This research is motivated by the lowest voter turnout in Palembang City in South Sumatra Province in the 2024 South Sumatra Gubernatorial Election. This study aims to examine policy implementation and analyze the factors that hinder policy implementation in increasing public participation in Palembang City in the 2024 South Sumatra Gubernatorial Election. The theory used is George C. Edwards I…

STRATEGI KAMPANYE LOVE MYSELF DALAM MENYUARAKAN ANTI KEKERASAN TERHADAP ANAK-…

This study aims to determine how the campaign strategy carried out by the United Nations Children’s Fund (UNICEF) and Bangtan Sonyeondan (BTS) in voicing anti-violence against children and teenagers in 2017-2021. violence is a physical or psychological act, whether international or unintentional, direct or indirect, individual or structural, and carried out by a person or group of people. Vio…

“A LONG TIME COMING”: KAMPANYE INSPIRATIF DAN SENGIT DI TAHUN 2008 SERTA …

Edition

-

ISBN/ISSN

978-979-22-4671-1

Collation

xi, 246 hlm. ; 21 cm

Series Title

-

Call Number

324.973 Tho l

PENGARUH EFEKTIVITAS PESAN KAMPANYE KRISIS PERUBAHAN IKLIM PADA KONTEN INSTAG…

Perubahan iklim merupakan sebuah bencana alam yang disebabkan oleh kerusakan lingkungan yang semakin parah. Melalui media sosial Instagram secara persuasif extinction rebellion mengkampanyekan isu perubahan iklim kepada masyarakat. Penelitian ini bertujuan untuk mengetahui pengaruh efektivitas pesan yang di sampaikan oleh akun instagram @extinctionrebellion.id terhadap sikap kepedulian lingkung…

STRATEGI NATION BRANDING PARIWISATA SELANDIA BARU MELALUI KAMPANYE “100% PU…

The tourism sector is an economic sector that is profitable with a rapid rate of growth. Moreover, the tourism sector is one of the major players in international trade activities. New Zealand is one of the countries that make an effort to promote its country as a tourist destination for the international community. The New Zealand government has established a special institution called Tourism…

EFEKTIVITAS KEGIATAN KAMPANYE POLITIK OLEH CALON ANGGOTA DPRD KOTA PALEMBANG …

Social media is often used to communicate by most people, including by the government, especially to carry out political campaign activities. This study aims to determine the effectiveness of political campaign activities carried out by members of the city DPRD through social media. This study is a quantitative study with the entire population of Talang Putri sub-district, Plaju sub-district, P…

iklan politik TV Modernisasi Kampanye Politik Pasca Orde Baru

Buku ini memberikan pencerahan, pegangan dan acuan bagi para pemangku kepentingan ( Satkeholders ) dan peminat iklan politik. Bukankah pengelola partai politik umumnya tidak memiliki pengetahuan cukup tentang seluk beluk produksi iklan, sehingga cenderung menyerahkan sepenuhnya pengadaan, penganggaran, dan penempatannya di media massa pada biro- biro iklan atau griya-griya produksi ( Production…

Fenomena golongan putih (golput) dalam pemilihan umum kepala daerah (pemiluk…

Penelitian ini berjudul “Fenomena Golongan Putih (Golput) Dalam Pemilihan Umum Kepala Daerah (Pemilukada) Walikota Palembang Dan Gubernur Sumatera Selatan tahun 2013 (Studi di Kecamatan Sukarami Kota Palembang). Teknik yang digunakan adalah teknik penelitian kualitatif. Ada 17 informan yaitu 15 informan kunci dan 2 informan pendukung. Penelitian ini membahas fenomena golput, serta faktor-fak…