The rapid growth of e-commerce in Indonesia encourages companies to retain users through the implementation of Customer Relationship Management (CRM) strategies, one of which is the free shipping promotion offered by Shopee. User retention is a crucial aspect as it reflects a company’s ability to maintain customer loyalty, stimulate repeat purchases, and increase customer value amid intense c…
GrabFood, makes it easier for consumers to buy food and beverages without having to go to a restaurant. The competition between GrabFood and its competitors is currently growing rapidly. Therefore, GrabFood implements CRM activities by promoting various promotions and foods through social media platforms using the Instagram account @grabfood.id. This study focuses on examining whether activitie…