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KONVERGENSI MEDIA RADIO EL JOHN 95,9 FM PALEMBANG DALAM MENGHADAPI PERSAINGAN…
The flow of technologi development is moving very fast. The internet and all digital aspects are increasingly penetrating into people’s lives and have become a necessity. For the media industry, which plays a role as a medium of information for them selves with technological changes. El John radio media is one of the audio media that applies the technological developments in its media, namely…
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- viii, 112 hlm.; Ilus.; 29 cm
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- T793752021
PENGARUH PRODUCT PLACEMENT PERMEN KOPIKO DALAM DRAMA KOREA VINCENZO TERHADAP …
Product Placement is an indirect marketing technique that utilizes various forms of media. Brand Equity is a form of brand assets related to company value. This study aims to determine the effect of Kopiko's product placement in Vincenzo's Korean Drama on brand equity in Sriwijaya University Communication Science students batch 2018 and 2019. The theory used in this study is the product placeme…
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- viii, 118 hlm.; 29 cm.
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- T710012022
STRATEGI PUBLIC RELATION FAVE HOTEL DALAM MENINGKATKAN CITRA PERUSAHAAN DI MA…
Fave Hotel is a hotel with budget hotel branding that offers the best facilities at a very affordable price. The Covid-19 pandemic has also made Fave Hotel affected by the Covid-19 virus has had a tremendous impact on almost all aspects of life. Therefore, this study aims to find out Fave Hotel Palembang's Public Relations Strategy in improving the company's image during the Covid-19 Pandemic. …
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- xvi, 83 hlm.; ilus.; 29 cm
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- T795622022
EFEKTIVITAS MEDIA(STUDI TERHADAP APLIKASI LAYANAN ASPIRASI DAN PENGADUAN ONLI…
This study tested the effectiveness of the SP4N LAPOR! as a service provider for delivering public aspirations to various public and government agencies. The formulation of the problem in this research is how effective the SP4N LAPOR! as a communication medium for the Palembang City Government in serving complaints and services to the public. This study aims to describe the effectiveness of the…
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- xiv, 65 hlm.; ilus.; 29 cm
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- T829112022
ANALISIS FRAMING PEMBERITAAN VAKSIN COVID-19 JENIS SINOVAC PADA MEDIA ONLINE …
Since the beginning of 2021, the most news of covid-19 has been about the issue of sinovac type in covid-19 vaccine, one of the media reporting is CNBC Indonesia. For this reason, this study aims to find out how the Framing of the Covid-19 Vaccine Analysis of Sinovac on CNBC Indonesia. This study uses Robert N Entman's framing analysis model which consists of four framing elements including Def…
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- xv, 85 hlm.; ilus.; 29 cm
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- T728862022
REPRESENTASI BEBAN GANDA PEREMPUAN SEBAGAI ORANG TUA TUNGGAL PADA FILM “S…
Movie is a form of media to delivered messages that used by the movie maker in a verbal and non-verbal forms. This study deals with the representation of the double burden of women as a single mother in the film of "Susah Signal", therefore the theory that used as the basis for this research is the theory of Roland Barthe called the theory of semiotic analysis and Mansour Fakih's dual role theo…
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- xvii, 85 hlm.; ilus.; 29 cm
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- T750142022
KONVERGENSI RADIO TRAX FM PALEMBANG DALAM MEMPERTAHANKAN EKSISTENSI DI ERA PA…
The rapid development of technology has forced media groups to find strategies for survival. Convergence is the merging of several media into a single unit related to the media or communication technology. Media convergence has one goal, as a way of dealing with technological competition in the current era.This study to find out how Trax maintains its existence during the pandemic, find out how…
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- xii, 68 hlm.; ilus.; 29 cm
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- T781572022
PENGARUH MOTIF PENGGUNAAN MEDIA DAN INTERAKTIVITAS KHALAYAK TERHADAP KEPUASAN…
This study aims to examine and see whether there is an influence of gratification sought and audience interactivity on the gratification obtained by users of LINE application of Sriwijaya University students. The sampling technique used in this study is non-probability sampling with purposive sampling, then gained a total of 200 respondents that fit with the criteria. Data collected in this stu…
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- xvii, 64 hlm.; ilus.; 29 cm
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- T831702022
STRATEGI KOMUNIKASI PEMASARAN RADIO EL JOHN 95.9 FM SEBAGAI RADIO PARIWISATA …
ABSTRAK Penelitian ini berjudul “Strategi Komunikasi Pemasaran Radio El John 95.9 FM Sebagai Radio Pariwisata di Kota Palembang”. Radio El John Palembang menjadi radio yang informatif, mendidik, menghibur, dan memajukan seni budaya yang memiliki potensial bagi masyarakat maupun pemerintah dalam memfokuskan pada industri pariwisata serta memberi peluang yang lebih besar terhadap kepariwisata…
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- xiii, 71 hlm.; ilus.; 29 cm
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- T828802022
REPRESENTASI PELECEHAN SEKSUAL DALAM FILM PLEASE BE QUIET ( 2021 )
Penelitian ini membahas tentang Representasi Pelecehan Seksual Terhadap Perempuan dalam film Please be Quiet ( 2021) Film Please be Quiet merupakan satu dari sekian film yang ikut menyuarakan isu pelecehan seksual, membawa pesan dari para penyintas untuk nantinya disampaikan kepada masyarakat melalui penggambaran adegan, ekspresi wajah, rasa, suasana dan suara. Film ini menggambarkan secara det…
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- xi, 83 hlm.; ilus.; 29 cm
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- T796252022
REPRESENTASI KECANTIKAN WANITA MELALUI VIDEO YOUTUBE (ANALISIS WACANA KRITIS …
Women's beauty serves as one of the parts of some kind of a construction which is made by the industry and exposed by the media. Therefore, it is mandatory for them to always keep up with the beauty standard. This research aims to analyze how Wardah, as one of the most popular beauty products in Indonesia, represents women's beauty on Youtube as a medium of communication. This research uses cri…
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- xv, 122 hlm.; ilus.; 29 cm
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- T790272022
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