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Found 2 from your keywords: subject="Media Komunikasi, Med...
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REPRESENTASI PERAN GENDER DALAM IKLAN (ANALISIS SEMIOTIKA CHARLES SANDERS PEI…
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Monica, Tiara Repi

Advertising influences a person's perspective on gender functions and roles that have traditionally been distinguished by masculinity and femininity. Among the many advertisements that present a representation of gender equality in the domestic sphere is the ABC Soy Sauce Advertisement entitled 'ABC Soy Sauce Helps Real Husbands Appreciate Wives'. The purpose of the study was to determine the r…

Edition
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ISBN/ISSN
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Collation
xiii, 91 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T882132022
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PENGARUH DAYA TARIK IKLAN PEMBALUT LAURIER TERHADAP KEPUTUSAN PEMBELIAN (STUD…
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Inayah, Rani Tri Ayu

This study entitled “The effects of Laurier Healthy Skin Night Advertisment Attractiveness Towards Buying Decision. (Study on Senior High School 8 Palembang ). This research aims to examine the effect of advertisement attractiveness towards buying decision. The theory of advertising appeal from Shimp (2006) and buying decision from Engel (2001). By using quantitative method, this research is …

Edition
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ISBN/ISSN
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Collation
v, 72 hlm.; ilus.; 29 cm
Series Title
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Call Number
T654442022