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Found 1 from your keywords: subject="Minat Beli Masyarakat...

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PENGARUH PERSEPSI HARGA DAN KREDIBILITAS GADGETIN SEBAGAI INFLUENCER YOUTUBE …

Digital marketing through influencers is a persuasive activity to influence public purchase intention in order to increase product sales. One product significantly influenced by this strategy is the smartphone, with reviews from credible influencers like GadgetIn. This study uses the Partial Least Square – Structural Equation Model or PLS-SEM with Outer and Inner Model analysis. The relations…

Edition: -
ISBN/ISSN: -
Collation: xv, 113 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1862902025

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