This study aims to examine the effect of the intensity and duration of watching thesis-themed TikTok content on students’ self-efficacy in Palembang City. TikTok, as a short-video-based social media platform, is increasingly used by students as a source of information and motivation during the thesis-writing process. This research employed a quantitative approach involving 101 undergraduate s…
This study was motivated by the increasing running trend in Palembang City, which has developed alongside the growing role of sports photography and the intensive use of social media. Running photography and social media content exposure are understood as forms of visual communication that influence public perception, interest, and behavior toward running activities. This study aimed to analyze…