This research aims to determine the effect of exposure to advertising and the attraction of myskills on interest in using online learning media for students of FISIP UNSRI Class of 2020. The method used in this research is quantitative, the data in this research was obtained using a questionnaire distribution method which was processed using the IBM SPSS 29 application .Respondents in this rese…
This study aims to determine the effect of Ephemerals Advertising Content and Sales Promotion on Purchasing Decisions on Tokopedia products in Palembang City. This type of research is quantitative research. Sample collection was carried out using purposive sampling technique which amounted to a sample of 135 respondents. The analysis technique used is multiple linear analysis techniques using S…