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PENGARUH KAMPANYE PASANGAN CALON PRESIDEN PRABOWO – GIBRAN TERHADAP PERSEPS…
Kampanye politik adalah kegiatan yang dilakukan oleh suatu kelompok yang bersifat persuasif yang dapat mempengaruhi persepsi suatu masyarakat agar dapat memperoleh dukungan dalam pemilihan umum. Pemilu bertujuan menentukan seorang yang akan memimpin suatu negara pada periode tertentu. Kampanye yang dilakukan sangat beragam seperti menggunakan jargon “Gemoy”. Penelitian ini menggunakan model…
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- xix, 112 hlm.: ilus., tab.; 29 cm
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- T1650082024
ANALISIS SEMIOTIKA ROLAND BARTHES DISKRIMINASI DAN RASIALISME DALAM FILM TENG…
Penelitian ini menganalisis representasi diskriminasi dan rasialisme dalam film Tenggelamnya Kapal Van Der Wijck menggunakan teori semiotika Roland Barthes. Film ini mengangkat konflik sosial yang terjadi akibat sistem budaya Minangkabau yang berbasis matrilineal, yang menempatkan individu dalam stratifikasi sosial tertentu berdasarkan garis keturunan dan status ekonomi. Tokoh utama, Zainuddin,…
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- xiii, 104 hlm.; ilus.; tab.; 29 cm.
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- T1816902025
FENOMENA PENGGUNAAN APLIKASI TINDER PADA KALANGAN MAHASISWA DI KOTA PALEMBANG
Penelitian ini berjudul “Pola Komunikasi Pengguna Aplikasi Tinder pada Kalangan Mahasiswa di Kota Palembang”. Latar belakang penelitian berangkat dari fenomena pergeseran pola komunikasi mahasiswa di era digital, khususnya melalui aplikasi kencan online Tinder. Tujuan penelitian ini adalah untuk memahami pola komunikasi mahasiswa pengguna Tinder di Palembang. Penelitian menggunakan pendekat…
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- xv, 173 hlm.; ilus.; tab.; 29 cm.
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- T1846342025
REPRESENTASI CULTURE SHOCK PADA DRAMA KOREA HOMETOWN CHA CHA CHA (ANALISIS SE…
Hometown Cha Cha Cha is a Korean drama that depicts the story of a city dentist who experiences a culture clash when moving from the big city of Seoul to the small village of Gongjin, where he faces values and habits that are very different from the city life he has known. Based on Barthes' semiotic theory, the drama was analysed through three stages, namely denotation, connotation and myth, to…
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- xiii, 103 hlm.; ilus.; tab.; 29 cm.
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- T1695512025
REPRESENTASI HERO PEREMPUAN ROLE TANK DALAM GAME ONLINE MOBILE LEGENDS: BANG-…
Game Online Mobile Legends: Bang-Bang merupakan salah satu permainan dalam jaringan yang sangat popular untuk saat ini yang memiliki berbagai hero berasal dari human maupun non-human. Game Multiplayer Online battle Arena (MOBA) satu ini memiliki beberapa sistem permainan yang membuat game ini menjadi bervariasi, di antaranya terdapat beberapa mode permainan, sistem tier (peringkat), sistem role…
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- xvii, 95 hlm.: ilus., tab.; 29 cm
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- T1659242024
ANALISIS WACANA BERBASIS KORPUS PADA WACANA PENGGUNAAN TEKNOLOGI ARTIFICIAL I…
This study aims to analyze the discourse on the use of Artificial Intelligence (AI) in photography through corpus-based discourse analysis of YouTube comments tagged with #AIPhotography. This approach seeks to identify the frequency, collocation, and concordance of dominant words related to the phenomenon. Data were collected from five YouTube videos uploaded between August 28, 2022, and June 7…
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- xiii, 129 hlm.: ilus., tab.; 29 cm
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- T1655412024
PENGUATAN DAYA SAING BISNIS COFFEE KOLONI MELALUI INOVASI CONTENT MARKETING K…
Coffee has become a lifestyle for urban communities including in the city of Palembang. The increasing proliferation of coffee shops is certainly a challenge for them to maintai this business Coffee poloniuses digital marketing communication to understand the needs and desires of consumers. The purpose of this research is to understand how the innovation of Digital Communication Content Marketi…
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- xvi, 113 hlm.: ilus., tab.; 29 cm
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- T1655532024
PENGARUH TAYANGAN "CLASH OF CHAMPIONS" TERHADAP PERSEPSI SISWA SMA DI KOTA PA…
Social media has now become an integral part of daily life, including in the field of education. In this study, Clash of Champions holds potential to promote a positive perspective on the importance of higher education among its viewers, particularly high school students who are at a crucial stage for making educational decisions. This research employs George Gerbner's Cultivation Theory, which…
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- xv, 84 hlm.: ilus., tab.; 29 cm
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- T1655192024
REPRESENTASI KRITIK SOSIAL PADA FILM BASRI & SALMA IN A NEVER-ENDING COMEDY (…
Penelitian ini bertujuan untuk mengetahui representasi kritik sosial yang terdapat pada film Basri & Salma In A Never-Ending of Comedy. Penelitian ini merupakan penelitian kualitatif deskriptif melalui pendekatan analisis semiotika John Fiske. Penelitian ini menggunakan data kualitatif yang didapatkan berdasarkan scene yang terdapat pada film Basri & Salma In A Never-Ending of Comedy. Selanjutn…
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- xv, 110 hlm.: ilus., tab.; 29 cm
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- T1653512024
POLA KOMUNIKASI PENGGEMAR K-POP “SEVENTEEN” SEBAGAI CYBERFANDOM DI TWITTER
The search of this thesis is entitled "Communication Patterns of K-pop Fans of "Seventeen" as Cyberfandom on Twitter". The aim is to find out how communication patterns occur on social media among the Seventeen K-pop community and also to find out the communication behavior that occurs on social media among the Seventeen K-pop fan community. The model used in this study is a descriptive model w…
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- xvii, 127 hlm.; Ilus.; 29 cm
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- T884282023
STRATEGI KOMUNIKASI POLITIK TIM PEMENANGAN DWIKY-FAHRY PADA PEMILIHAN ONLINE …
Pemilihan Umum Raya Universitas Sriwijaya periode 2021 dilakukan terhadap 2 pasangan calon Presiden dan Wakil Presiden Mahasiswa. Penelitian ini berfokus pada strategi komunikasi politik yang digunakan oleh tim pemenangan pasangan calon nomor urut 1, yakni Dwiki-Fahry. Rumusan masalah yang diajukan dalam penelitian ini ialah bagaimana strategi komunikasi politik yang diterapkan oleh tim pemenan…
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- xiv, 77 hlm,; Ilus,; 29 cm
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- T884732023
POLA KOMUNIKASI INSTRUKSIONAL ANTARA GURU DAN MURID DI SEKOLAH LUAR BIASA NEG…
Children with mental retardation have a low level of learning limitations so they will have difficulty understanding lessons. Therefore, teachers must understand the communication patterns needed by mentally retarded students in learning so that they can easily understand what is conveyed. This research is a descriptive research with a qualitative approach. The purpose of this study was to find…
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- xii, 110 hlm.; Ilus.; 29 cm
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- T933292023
POLA KOMUNIKASI PENGGEMAR K-POP “SEVENTEEN” SEBAGAI CYBERFANDOM DI TWITTER
The search of this thesis is entitled "Communication Patterns of K-pop Fans of "Seventeen" as Cyberfandom on Twitter". The aim is to find out how communication patterns occur on social media among the Seventeen K-pop community and also to find out the communication behavior that occurs on social media among the Seventeen K-pop fan community. The model used in this study is a descriptive model w…
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- xvii, 127 hlm.; Ilus.; 29 cm
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- T884282023
PENGARUH TERPAAN TAYANGAN DRAMA KOREA GENRE KOMEDI ROMANTIS TERHADAP PERILAKU…
Mass media is tools of communication is used by share on together, far and fast message or information on audience. Crash Landing On You is one of drama from south Korea which on romantic comedian genre, is liked by people and televised by Indonesian television media and streaming media. Goals of this research is to know what the influence of Terpaan in romantic comedian of Korean drama genre w…
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- xvii, 98 hlm.: ilus.; 29 cm
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- T708092021
FOODSTAGRAMMING MINUM CANTIK DI STARBUCKS PADA MAHASISWA FISIP UNSRI KAMPUS P…
Foodstagramming is a term used by Instagram users to describe an activity to post photos of food. With the hashtag #foodstagram, they classify photos related to food. Then the object that sometimes becomes foodstagramming or foodstagram is Starbucks, a place where they serve coffee drinks as their mainstay drink, but the price offered is not cheap for coffee drinks from Starbucks. This study wi…
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- xii, 82 hlm.: ilus.; 29 cm
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- T710292021
KOMODIFIKASI KEMISKINAN PADA PROGRAM REALITY SHOW AIR MATA DOA TRANS TV TAHUN…
Penelitian ini ditunjukkan untuk mengetahui bagaimana sebuah fenomena kemiskinan diproduksi dan digambarkan melalui media massa. Program siaran yang diambil merupakan program milik Trans Tv dengan judul Air Mata Doa. Penelitian ini dianalisis dengan metode analisis semiotika model John Fiske yang dimana terdiri dari tiga level yaitu, level realitas, level representasi, dan level ideologi. Penel…
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- xiii, 86 hlm,: ilus.; 29 cm
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- T565822021
ANALISIS FRAMING BERITA DUGAAN KORUPSI BANTUAN SOSIAL (BANSOS) COVID-19 OLEH …
The alleged corruption of the Covid-19 Social Assistance (Bansos) distributed by the Ministry of Social Affairs with funds ranging from Rp. 5.2 trillion became a busy issue reported by the mass media in early December 2020, one of which was the online media Okezone.com. For this reason, this study aims to find out how the news of the alleged corruption of the Covid-19 Bansos on December 6, 2020…
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- xvii, 136 hlm,: ilus.; 29 cm
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- T568202021
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