Special Event; Alternatif Jitu Membidik Pasar

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ANALISIS PENGARUH EVENT MUSIK A MILD LIVE SOUNDRENALINE DALAM MEMBANGUN KESAD…

Publisitas merupakan salah satu bentuk kegiatan promosi dalam bentuk komunikasi non personal yang berhubungan dengan suatu produk melalui perantara sebuah media masa untuk menjangkau konsumen dalam hal ini melalui penyelenggaraan event musik A Mild Live Soundrenaline diharapkan dapat memberikan pengaruh kepada konsumen khususnya yang menonton acara ini dalam membangun kesadaran merek mereka aka…

PENGARUH PROMOSI DALAM MENINGKATKAN JUMLAH PENERIMAAN SISWA PADA LEMBAGA PEND…

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vi, 69 hlm.; tab.; 29 cm.

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T437232007

ANALISIS PENGARUH PROMOSI ROKOK A MILD TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN …

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xvii, 121 hlm: Ilus., tab.; 29 cm

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T43821

ANALISIS PENGARUH PROMOSI PT. AQUA GOLDEN MISSISSIPPI TERHADAP KEPUTUSAN PEMB…

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xii, 102 hlm.: ill., tab.; 23 cm

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T44210

PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN ROKOK ARDATH PADA PT. B…

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ix, 78 hlm.: tab.; 29 cm

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T44131

PENGARUH PROMOSI DALAM MENINGKATKAN JUMLAH SISWA PADA BIMBINGAN BELAJAR GILLA…

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xiii, 78 hlm.: Ilus., tab.; 29 cm

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T43568

PENGARUH TREND LABA TERHADAP PERUBAHAN HARGA DAN VOLUME PERDAGANGAN SAHAM PER…

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vi, 106 hlm.; tab.; 28 cm.

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T622322005

STRATEGI PROMOSI DALAM UPAYA MENINGKATKAN PENJUALAN MOTOR HONDA PADA PT. ASTR…

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Collation

xii, 78 hlm.: Ilus., tab.; 29 cm

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T43513

PENGARUH EFEKTIVITAS IKLAN PANTENE “MIRACLES HAIR SUPPLEMENT BARU! -BYE #RA…

The industrial revolution 4.0 certainly has an impact on industrial categories, including fast moving consumer good (FMCG), consumer loyalty has become an urgency, companies need to carry out strategies and business promotions carried out by companies in order to retain consumers. This study aims to determine the effect of advertising effectiveness and brand ambassadors on consumer loyalty The …

STRATEGI KOMUNIKASI PEMASARAN TRYMA CREATIVE DALAM MENINGKATKAN KONSUMEN

The research is entitled "Tryma Creative Marketing Communication Strategy in increasing Consumers". This study aims to determine the marketing communication strategy carried out by Tryma Creative in increasing consumers who use social media management services. To discuss the research, the theory used is the promotion mix theory put forward by Philip Kotler, John T. Bowen, and James C. Makens, …

PENGARUH TERPAAN IKLAN PROMOSI MEDIA SOSIAL INSTAGRAM @ADEMO.STORE TERHADAP M…

The Effect of Exposure to Instagram @ademo.store Social Media Promotion Ads on Interest in Buying Beauty Products (Study on Communication Studies Students UNSRI Palembang Campus) The purpose of this study was to determine whether there was an effect of exposure to social media promotion advertising Instagram @ademo.store on interest in buying beauty products, and how much influence it gave. Thi…

STRATEGI PROMOSI DESTINASI WISATA HALAL KAMPUNG AL-MUNAWAR KOTA PALEMBANG DI …

Since the spread of the COVID-19 virus in early 2020, Almost every industry has seen a decrease, including halal tourism. Halal tourism refers to the provision of facilities for Muslims so that they can continue to worship in accordance with accepted principles. It will be required to make changes to travel protocols in order to continue to operate tourism in the face of the epidemic. The city …

DAMPAK INTENSITAS NONTON BEAUTY VLOGGER TERHADAP PEMBELIAN MAKEUP SISWI KELAS…

A beauty vlogger is someone who creates and uploads videos about beauty. Beauty here is defined as what is used in relation to skincare, makeup, or other beauty tools by vloggers. The purpose of this study is to determine the Impact of watch Beauty Vlogger's Intensity on Makeup Purchases for Class 12 Social Studies Students at SMA Negeri 10 Palembang. This research method uses quantitative meth…

PENGARUH PERSEPSI KONSUMEN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN SE…

This sludy is a survey t hal conducled on student of Universitas Sriwijaya Indralaya, the title of the sludy is The Injluence Of E-Commerce Consumer Perception Towards Purchasing Decisions Of Clothes Via Online. The purpose of this study is t o analyze the injluence of pro duet, price, advertising media, trust, and personality toward purchasing decision of clothes via Online. This sludy used qu…

ANALISIS HUBUNGAN SIKAP TERHADAP MEREK FABER-CASTELL (PADA SISWA SMA NEGERI 1…

This research aim to know how strong the correlation of consumer attitude to Faber-Castell branding. The result of this research shown that between cognition component, affection component, and conation component had a straight and very strong correlation to Faber Castell branding. The attitude variable which has the strongest correlation to Faber-Castell branding is conation component in SMA N…

STRATEGI MEMBANGUN BRAND IMAGE TENTOR DI KOTA BANDUNG

This research is entitled Strategies to Build Brand Image Tentor in Bandung. This study aims to determine the brand strategy carried out by Tentor (as a newcomer to the world of tutoring in Bandung) in building a brand image to consumers. In this study, researchers used the Brand strategy theory coined by Gelder with in-depth interviews, observation and documentation methods. The results of thi…

PENGARUH BRAND IMAGE GATSBY WAX TERHADAP LOYALITAS KONSUMEN (STUDI KASUS PADA…

The objectives of this research are (1) to analyze the effect of brand image toward consumer’s loyalty of Gatsby Wax in University of Sriwijaya, and (2) to find the most effect variable of brand image toward consumer’s loyalty. The method use is purposive sampling, therefore, from the total homogeny population, 100 respondents are taken as the sample. The analysis method used in this resear…

PENGARUH PROMOTION MIX TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI BIMBEL ONLINE R…

This research aims to analyze the influence of promotional mix consisting of advertising, sales promotion, public relations, and direct & digital marketing on the decisions to use Ruangguru app on senior high school students in Palembang. This research is included in the category of research on the explaination of the relationship between variables with a quantitative approaches. Sampling in th…

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK NISSAN DI KO…

Penelitian ini dilatar belakangi oleh persaingan industri otomotif yang semakin ketat. Hal ini mengakibatkan perusahaan - perusahaan baru mulai bermunculan dengan segala jenis penawaran, promosi dan keunggulan yang dihadirkan dengan menerapkan strategi pemasaran yang sesuai. Penelitian ini secara khusus menguji empat variabel bauran promosi yang terdiri dari periklanan, penjualan pribadi, promo…

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT TERBANG PA…

Penelitian ini beijudul Pengaruh Bauran Promosi Terhadap Keputusan Pembelian tiket pesawat terbang pada PT.SAUNG MAS PALEMBANG. Tujuan penelitian adalah untuk mengetahui besarnya pengaruh bauran promosi terhadap keputusan pembelian tiket pesawat-terbang di PT. SAUNG MAS Palembang. Disamping itu, untuk mengetahui bauran promosi yang paling dominan mempengaruhi keputusan pembelian tiket pesawat t…

PERSEPSI MAHASISWA ATAS KREDIBILITAS BRAND AMBASSADOR RALINE SHAH PADA IKLAN …

Penelitian ini berjudul “Persepsi Mahasiswa atas Kredibilitas Brand Ambassador Raline Shah pada Iklan Kosmetik Wardah di Televisi (Studi pada Mahasiswi Ilmu Komunikasi Kampus Indralaya Universitas Sriwijaya Angkatan 2016- 2019)”. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi mahasiswi Ilmu Komunikasi Indralaya Universitas Sriwijaya angkatan 2016-2019 atas kredibilitas Raline …

ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN TABUN…

Penelitian ini bertujuan untuk mengetahui apakah atribut produk berpengaruh terhadap keputusan nasabah dalam menggunakan tabungan BRI BritAma. Instrumen utama yang digunakan dalam penelitian ini adalah kuesioner, selain itu menggunakan data sekunder yang diperoleh dari majalah dan internet. Hasil penelitian ini menunjukkan bahwa dari kelima variabel yang diteliti, hanya ada empat variabel …