Filter by
PENGARUH BRAND POSITIONING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KAHF PADA MAHA…
This study aims to examine the effect of brand positioning on purchasing decisions for Kahf products among students of Sriwijaya University, Palembang. This research employs a quantitative approach, with data collected through questionnaires. The sample in this study consists of 100 respondents selected using a purposive sampling method. The data analysis techniques used include multiple linear…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- xxi, 90 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1931212026
PENGARUH LABEL SERTIFIKASI HALAL, BRAND IMAGE, DAN WOM TERHADAP KEPUTUSUAN PE…
The purpose of this study was to determine and explain the effect of Halal Certification Label, Brand Image, and Wom on Purchase Decision of Mixue Ice Cream & Tea consumers in Indralaya. This research used a quantitative approach with data collection methods through likert scale questionnaires. The population in this study were 100 respondents who used Non-Probability Samplig techique with Purp…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- ix, 74 hlm.; ilus.; 29 cm
- Series Title
- -
- Call Number
- T1517742024
Pengaruh Periklanan Dan Penjualan Perorangan Terhadap Keputusan Konsumen…
This research was conducted to analyze the influence of advertising and personal selling on customer decision in purchasing Yamaha motorcycle in Kayuagung. This research used primary data that obtained from questionnaire. Samples are taken from 100 people of Kayuagungresidents using Non-Probability Sampling methods and Purposive Sampling technique. The analysis technique used is multiple linear…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- Xix, 104 Hlm. : Ilus + CD
- Series Title
- -
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography