The customer is very important for the company so that the relationship between the customer and the company needs to be maintained. One of the ways that can be done in building relationships with customers is through the personal selling process. Through personal selling, customers and salespeople can interact directly and more closely in the sales process. The purpose of this study was to det…
PT. Tiga Raja Palembang is one of the chicken selling business companies in Palembang City which still applies the conventional sales system where the way customers are often not generous with the company, and several times customers are disappointed because the price is not suitable, I offer the Application of the Up-Selling Strategy. and Cross-Selling in CRM to Increase Sales at PT. Three Kin…
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This research was conducted to analyze the influence of advertising and personal selling on customer decision in purchasing Yamaha motorcycle in Kayuagung. This research used primary data that obtained from questionnaire. Samples are taken from 100 people of Kayuagungresidents using Non-Probability Sampling methods and Purposive Sampling technique. The analysis technique used is multiple linear…