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PENGARUH INTENSITAS MENONTON REVIEW PRODUK SKINCARE EBRIGHT SKIN PADA AKUN TI…
This study entitled "The Effect of Watching Intensity on eBright Skin Skincare Product Reviews on Buying Interest in Online Shopping" which raises the issue of the influence of viewing intensity on purchase intention. This study aims to determine how much influence the intensity of watching eBright Skin skincare products has on buying interest in online shopping for students majoring in Communi…
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- xii, 86 hlm.; Ilus.; 29 cm
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- T793202023
PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK @KEMENPUPR TERHADAP PEMENUHAN KEBUTUH…
Kementerian Pekerjaan Umum dan Perumahan Rakyat adalah salah satu instansi pemerintahan yang menggunakan media sosial tiktok sebagai media komunikas dan publikasi. Sebuah tantangan bagi Biro Komunikasi Publik yang mengelolah akun Tiktok untuk memaksimalkan penggunaan Tiktok sebagai media sosial yang marak digunakan saat ini agar pesan dapat diterima dengan baik oleh followers dan penulis tertar…
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- xvi, 75 hlm.; ilus.; 29 cm
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- T1312152023
DAMPAK DARI MODERASI SIFAT KEPRIBADIAN SISWA SMA NEGERI 1 KOTA JAMBI PADA H…
Globalization has triggered the growth of social media, affecting various layers of society, including school adolescents. While social media provides benefits such as communication and education, excessive usage can lead to addiction. At SMA Negeri 1 Kota Jambi, mobile phone usage is permitted for educational purposes; however, this rule also brings negative consequences like social media addi…
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- xiv, 59 hlm.; ilus.; 29 cm
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- T1307512023
PENGARUH PENGGUNAAN AKUN MEDIA SOSIAL MELALUI FACEBOOK DISKOMINFO PALEMBANG T…
Facebook Diskominfo Palembang is a Facebook account based on government information content around the city of Palembang. The author is interested in knowing the effect of using the Diskominfo Palembang Facebook account on meeting the information needs of followers. The purpose of this study was to determine the effect of using the Diskominfo Palembang Facebook account on meeting the informatio…
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- xiii, 46 hlm.; ilus.; 29 cm
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- T933212023
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN ONLINE CUSTOMER REVIEW TERHADAP…
Di era teknologi ini banyak pengusaha umkm contohnya Brosissuka menggunakan social media khususnya instagram untuk memasarkan produk mereka. Instagram juga memungkinkan konsumen memberikan ulasan produk melalui fitur story yang dapat ditambahkan ke sorotan oleh pemilik usaha. Namun belum diketahui apakah pemasaran media sosial dengan instagram dan online customer review di sorotan cerita pada a…
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- xiv, 48 hlm.; ilus.; 29 cm
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- T1309902023
ANALISIS FAKTOR PENERIMAAN MEDIA SOSIAL MILIK PEMERINTAH DI INDONESIA (STUD…
In today's rapidly growing internet era, humans are required to be able to adapt to change, like how to communicate. Courageous communication can be done through social media such as Instagram, Whatsapp, Facebook, etc. Instagram itself is not only used by individuals but by agencies/companies as well. One agency that uses Instagram social media is the Palembang City Tourism Office. Instagram is…
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- xiv, 59 hlm.; ilus.; 29 cm
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- T1047082023
ANALISIS PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP CUSTOMER ENGAGEM…
The COVID-19 pandemic that hit the world made many changes in various fields, one of which is technology. This makes the emergence of new technologies that support people's lives. One of them is an online food delivery service application that can help people's lives during a pandemic. Seeing this, one of the Shopee applications has created its Shopee Food feature. To promote and assist users i…
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- xvi, 83 hlm.; Ilus.; 29 cm
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- T919002023
EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @KOMINFOPALEMBANG TERHADAP PEMENUHAN KE…
THE EFFECTIVENESS OF COMMUNICATION ON INSTAGRAM @KOMINFOPALEMBANG IN FULFILLING THE INFORMATION NEEDS OF PALEMBANG CITY SOCIETY By Indah Kurniasari 09031381924120 ABSTRACT The Instagram account @kominfopalembang provides government information about the coverage of Palembang city. The purpose of this research is to determine the influence of the communication effectiveness of @kominfopalembang …
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- xvii, 62 hlm.; Ilus.; 29 cm
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- T970602023
PENGARUH PENGGUNAAN INSTAGRAM DALAM PEMENUHAN KEPUASAN INFORMASI FOLLOWERS @b…
The Aim of this research wa to know and provve how the relationship that happened between uses of social media instagram @bppdkotapalembang within fulfillment of information satisfication followers. The independent variable of this reasearch is uses of social media instagram @bppdkotapalembang while the dependent variable is fulfillment information satisfication followers. The method used of th…
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- xiii, 85 hlm.; Ilus.; 29 cm
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- T823442022
ANALISIS SENTIMEN TRENDING TOPIK DI MEDIA SOSIAL TWITTER MENGGUNAKAN METODE N…
Twitter is a social media platform that contains information such as current news, personal biographies, and tweets from its users. Twitter has a feature called trending topics, which functions to identify specific popular topics. However, it is often difficult to understand the sentiment associated with these trending topics. Therefore, it is important to classify the sentiment of trending top…
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- xv, 66 hlm.; ilus.; 29 cm
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- T1219862023
ANALISIS SENTIMEN MENGGUNAKAN PSEUDO NEAREAST NEIGHBOR DAN TF-IDF TEXT VECTOR…
Twitter is one of the social media that is often used by researchers as an object of research to conduct sentiment analysis. Twitter is also a good indicator in influencing research, problems that often arise in research in the field of sentiment analysis are the many factors such as the use of colloquial or informal language and other factors that can affect sentiment results. To improve the r…
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- x,76 hlm.; Ilus.; 29 cm
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- T905312021
HUBUNGAN INTENSITAS PENGGUNAAN MEDIA SOSIAL DENGAN BODY DISSATISFACTION PADA …
In the era of globalization, technological developments are increasingly advanced, such as social media. Social media is a place to share or share content, be it photos, videos or messages. Through social media, adolescents find information about body standards that are considered ideal so that they have an impact on body dissatisfaction behavior. Body dissatisfaction is dissatisfied behavior w…
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- xiv, 80 hlm.; Ilus.; 29 cm
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- T904162023
KLASIFIKASI EMOSI PADA TWITTER MENGGUNAKAN BIDIRECTIONAL LONG SHORT TERM MEMORY
Twitter is one of the social media platforms where users can share messages. These messages often contain emotions. The conveyed emotions in these tweets can be recognized through an emotion classification process. However, the text data in tweets is often unstructured, so the appropriate method needs to be applied for emotion classification. The method used in this research involves the utiliz…
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- xiv, 89 hlm.; ilus.; 29 cm
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- T1151612023
ANALISIS ISI PESAN PADA INSTAGRAM @PERTAMINASUMBAGSEL (STUDI PADA FEED INSTAG…
This research is entitled "Analysis of Message Content on Instagram @pertaminasumbagsel (Study on Instagram Feed @pertaminasumbagsel with AgendaSetting Approach)". This study aims to determine the contents of messages on Instagram @pertaminasumbagsel using the agenda setting theory approach in analyzing the contents of Instagram messages @pertaminasumbagsel. This study uses a qualitative descri…
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- x, 129 hlm.; Ilus.; 29 cm
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- T876982023
SELF DISCLOSURE PENGGUNA AKUN INSTAGRAM GANDA (STUDI PADA MAHASISWA ILMU KOMU…
This research aims to determine the Self-Disclosure of Users of Second Instagram Accounts (Study of 2019 Palembang UNSRI Communication Science Students). This study used a qualitative research method in which researchers conducted observations, interviews, and documentation of four informants using thematic analysis techniques. The theory used is the Self Disclosure theory according to Joseph A…
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- xvi, 129 hlm.; Ilus.; 29 cm
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- T882012023
FENOMENA SELEBRITIS INSTAGRAM DI KALANGAN REMAJA KOTA PALEMBANG
This research is titled "Instagram Celebrity Phenomenon among Palembang Teens". The purpose of this research is to know and understand the motives and self-identity that will be built by instagram celebrities among the teenagers of Palembang. This research uses Phenomenological theory. The method used in this research is descriptive qualitative. Data collection techniques use in- depth online o…
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- xvi, 121 hlm.; Ilus.; 29 cm
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- T894032023
IDENTITAS VIRTUAL PELAJAR SMA NEGERI 1 PASEMAH AIR KERUH PADA MEDIA SOSIAL IN…
Instagram is one of the most popular social media among the teenagers nowadays. The teenagers use Instagram as a means to show their identity virtually. Virtual identity is our identity in the cyberspace. The identity is an individual's attempt to show his or her identity to other people in cyberspace. This study aims to find out how the virtual identity of the students of SMA Negeri 1 Pasemah …
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- xv, 68 hlm.; Ilus.; 29 cm
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- T878192023
KLASIFIKASI EMOSI PADA TWITTER DENGAN METODE EMOTION LEXICON DAN NAIVE BAYES
Social media is a means of interaction and communication. One of the social media that is often used is Twitter. Twitter allows its users to express many things, one of which is being a personal media to provide various kinds of expressions from its users such as emotions. Users can express their emotions and sentiments through writing on the status of their social media posts. One method to fi…
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- xviii, 65 hlm,: ilus.; 29 cm
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- T508202021
ANALISIS SENTIMEN E-WALLET DI TWITTER MENGGUNAKAN SUPPORT VECTOR MACHINE DAN …
Grouping of positive or negative sentiments in text reviews is increasingly being done automatically for identification. The selection of features in the classification is a problem that is often not solved. Most of the feature selection related to sentiment classification techniques is insurmountable in terms of evaluating significant features that reduce classification performance. Good featu…
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- 66 hlm,: ilus.; 29 cm
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- T546772021
PENGUKURAN EFEKTIVITAS INTERAKSI G2C PADA MEDIA SOSIAL INSTAGRAM PEMERINTAH M…
The Office of Communication and Information of the Province of South Sumatra is one of the agencies in charge of providing public information services and as a provider of access to information in the Province of South Sumatra. Public information services through Instagram social media are present as one of the implementations of e-government. The problem that occurs in the Instagram social med…
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- xvi, 68 hlm. : ilus. ; 29 cm
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- T541012021
KLASIFIKASI SENTIMEN TERHADAP DATA TEXT JEJARING SOSIAL DENGAN TOPIK VAKSIN C…
In August 2020, the government announced it had found a coronavirus vaccine and distributed it to the public to stop the pandemic. This time the government's policy triggered many public reactions in the form of negative and positive sentiments about the vaccine. The greater number of sentiments circulating in the community regarding the ongoing pandemic and the high public enthusiasm for the g…
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- xviii, 85 hlm,: ilus.; 29 cm
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- T532572021
PENGARUH ANTESEDEN MODAL SOSIAL YANG DIMODERASI OLEH SOCIAL MEDIA TERHADAP PE…
This study identifies the influence of social capital antecedents on knowledge sharing behavior by utilizing social media as moderation. using the quantitative method, data collection using questionnaires, a sample of 105 people who were randomly selected from the employees of the Public Works Department of Highways and Spatial Planning of South Sumatra Province. In data analysis using Structur…
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- xvii, 74 hlm,: ilus.; 29 cm
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- T539162021
PENGARUH PENGGUNAAN MEDIA SOSIAL AKUN INSTAGRAM @DISKOMINFO_SUMSEL TERHADAP P…
@Diskominfo_sumsel adalah akun Instagram berbasis konten informasi kepemerintahan seputar wilayah sumatera selatan. Penulis tertarik untuk mengetahui pengaruh penggunaan akun instagram @Diskominfo_sumsel terhadap pemenuhan kebutuhan informasi followers. Tujuan penelitian ini adalah untuk mengetahui pengaruh penggunaan akun instagram @Diskominfo_sumsel terhadap pemenuhan kebutuhan informasi foll…
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- xiv, 36 hlm,: ilus.; 29 cm
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- T543692021
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