This study aims to examine the effect of social media marketing and user generated content on Kinikawa Coffee’s brand awareness among followers of the Instagram account @kinikawacoffee. The object of this study was followers of the Instagram account @kinikawacoffee aged 18-24 years who had interacted with the uploaded content through viewing, liking, commenting, or sharing posts. This study e…
Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method w…
The development of digital technology has driven changes in consumer behavior in seeking information and making purchasing decisions, particularly through social media. This situation requires businesses to implement effective digital marketing strategies, such as social media marketing and influencer marketing. This study aims to analyze the influence of social media marketing and influencer m…
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This study aims to determine the role of social connectedness towards academic help seeking in college students who are working on their thesis. The hypothesis of this research is that there is a role for social connectedness toward academic help seeking for college students who are working on their thesis. Participants in this study were 300 college students in Sriwijaya University. The sampli…
This research aims to discover the effect of (1) managerial ownership (2) institutional ownership (3) independent commissioner (4) corporate social responsibility (5) debt to equity ratio (6) return on assets on companies value. The method used in this research is a quantitative method. The research population are consumer goods industrial sector companies in the food and beverage subsector lis…
Penelitian ini berjudul “Dampak Unfollow di Instagram terhadap Hubungan Interpersonal pada Kalangan Gen Z” (Studi pada Mahasiswa Ilmu Komunikasi FISIP Universitas Sriwijaya kampus Palembang) Media sosial, khususnya Instagram, memainkan peran dalam kehidupan Generasi Z (Gen Z) sebagai sarana komunikasi, ekspresi identitas, dan manajemen kesan digital. Salah satu fenomena menarik yang terjadi…
This study examines the effect of Sales Growth and Environmental Social Governance (ESG) on Company Value, with Tax Avoidance as an intervening variable. The sample consists of 54 non-financial companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023. Data was obtained from the Indonesia Stock Exchange and Refinitiv Workspace, then analyzed using Path Analysis with the assistanc…
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