This study aims to examine the effect of social media marketing and user generated content on Kinikawa Coffee’s brand awareness among followers of the Instagram account @kinikawacoffee. The object of this study was followers of the Instagram account @kinikawacoffee aged 18-24 years who had interacted with the uploaded content through viewing, liking, commenting, or sharing posts. This study e…
Social media marketing is one of the communication strategies used by government agencies in promoting tourism and culture. This study aims to understand the application of social media marketing through @dispar_pangkalpinang Instagram account in the promotion of the Pasir Padi Peh Cun Festival using the framework of The Circular Model of SoMe. This study uses a qualitative descriptive method w…
The development of digital technology has driven changes in consumer behavior in seeking information and making purchasing decisions, particularly through social media. This situation requires businesses to implement effective digital marketing strategies, such as social media marketing and influencer marketing. This study aims to analyze the influence of social media marketing and influencer m…
This researchs aims to determine the influence of Social media Marketing and Influencer Marketing on Intagram towards purchasing decisions for Skintific serum products (study on Palembang City residents). The research uses primary data with quantitative method as the research method. Research sampling using purposive sampling technique with a sample size of 100 respondents. The data analysis us…