This book explores how language ideologies have emerged for gangtaiqiang through a combination of indexical and ideological processes in televised media. Gangtaiqiang (Hong Kong-Taiwan accent), a socially recognizable form of mediatized Taiwanese Mandarin, has become a stereotype for many Chinese mainlanders who have little real-life interaction with Taiwanese people. Using both qualitative and…
This book examines the linguistic and discursive mechanisms that realize the mythological American Alpha Male. Providing an in-depth dissection of corpora from an online socio-commercial community, a pop-psychology guru, and fictional gay erotica, it unravels the ways language, gender, and hegemony play out in this ideological figure of neopositive, essentialist masculinity. Through a detailed,…
This book analyses the letters of marginalised groups of World War I soldiers - including Black, Indian and disabled ex-servicemen - from a linguistic perspective, looking at issues such as descriptions of disability, identity and migration, dealing with minority groups who have long been rendered invisible, and exploring how these writers position themselves in relation to the 'other'. The aut…
This book explores how Esperanto – often regarded as a future-oriented utopian project that ended up confined to the past – persists in the present. Constructed in the late nineteenth century to promote global linguistic understanding, this language was historically linked to anarchism, communism and pacifism. Yet, what political relevance does Esperanto retain in the present? What impacts …
This book is a study of how people collaboratively interpret events or experiences as having paranormal features, or as evidence of spiritual agency. The authors study recordings of paranormal research groups as they conduct real life investigations into allegedly haunted spaces and the analyses describe how, through their talk and embodied actions, participants collaboratively negotiate the pa…
This edited book brings together studies on different aspects of marginalization in Japanese, creating a framework for studying marginalization which can also be applied in other linguistic and international contexts. The chapters in this book look at both marginalization of others and self-marginalization, examining the pragmatic strategies used to achieve marginalization, and investigating si…
This edited book focuses on speech etiquette, examining the rules that govern communication in various online communities: professional, female, and ethnospecific. The contributors analyze online communication in the Slavic languages Russian, Slovak, Polish, and Belarusian, showing how the concept of speech etiquette differs from the concept of politeness, although both reflect the relationship…
This book investigates language-related problems which arise in courtroom discourse in the Republic of Cameroon, in Central Africa. While Cameroon has over 250 national languages, court cases are conducted in the two official languages: English and French. This is despite the fact that 40% of the adult population is illiterate in these languages, and means that lay litigants often encounter lan…
This book uses corpus and multimodal methods to present a comparative study of three major Canadian TV crime series, Flashpoint (2008-2010), Motive (2013-2015) and 19-2 (2014-2016), paying special attention to cinematic techniques. Following an overview of the methodology and the Canadian cultural milieu of the study, the author approaches the three series as complex cultural and linguistic pro…
This book offers a cognitive-semantic insight into the roots of the human decisionmaking process, using the metaphor of CHOICE as CUBE. The areas of key interest are language, culture, and education as forms of social organization. This book addresses issues relevant to a number of fields, including social epistemology, cognitive linguistics, cognitive anthropology, philosophy, culture and educ…
This book focuses on language and identity online within the context of running from an interdisciplinary perspective. It brings together digital ethnography, existential phenomenology, interpretative phenomenological analysis and sporting embodiment in the pursuit to explore runners’ lived experiences and identities online. Language, identity and identity online are often studied in broader …
Nowadays many people do code-switching in their daily communication or interaction. Code-switching is already becoming a trend or style in a society where people used it in many situations, such as formal or informal, to their friends or family, or anytime and anywhere. This study was aimed at identifying the types and reasons of code-switching, and also to find out whether or not there was any…