This study focuses on the competitive advantage strategy implemented by Grab Holding as a multinational company in Indonesia, with a case study of expansion in South Sumatra and Belitung. The background of this study is based on the development of international issues and the role of Multinational Company (MNC) in the global economy. As one of the successful MNCs in Southeast Asia, Grab has dem…
Penelitian ini bertujuan untuk mendapatkan strategi bisnis terbaik bagi PT. Bank Muamalat Indonesia, Tbk Cabang Jambi agar mampu terus menjaga eksistensinya. Metode pengambilan keputusan didasarkan pada Analisis Swot dan Analytical Hierarcky Process. Hasil penelitian menunjukkan ada 5 kriteria penting dalam pemilihan strategi bisnis, yaitu laba yang dihasilkan,memiliki bobot penilaian 28,64%. k…