ABSTRACT The rapid development of digital media and changes in audience consumption patterns have encouraged the television industry to adapt in order to remain relevant and competitive. One of these efforts is reflected in the creative strategies implemented by content creators in managing entertainment programs. This study aims to analyze the creative strategies of content creators in managin…
The Pesona Indonesia program at LPP TVRI Sumatra Selatan is one of the mass media that displays cultural documentaries. This study uses the theory of cultural transmission with six indicators, namely vertical, horizontal, oblique, enculturation, acculturation, and socialization. The method used was qualitative descriptive, with data obtained through in-depth interviews, observations, and docume…
In 2020, Covid-19 entered Indonesia which had a major impact on life including the broadcasting world. Palembang TV (PALTV) is one of those affected by the Covid-19 pandemic, which in this study focused on the news program "Halo Palembang". This study aims to determine the production management of the news program "Halo Palembang" used by PALTV after the COVID-19 pandemic. The main data source …
Program Studio 42 UHF merupakan program televisi Palembang yang dibuat oleh PALTV. Program ini memperkenalkan bahasa serta budaya keseharian orang Palembang yang dikemas dengan humor menarik bahasa Palembang. Penelitian ini bertujuan untuk menggali pemaknaan mahasiswa pendatang Jurusan Ilmu Komunikasi angkatan 2020 terhadap bahasa humor Palembang yang disajikan dalam program Studio 42 di salura…
Penelitian ini berjudul “Minat Masyarakat Perkotaan terhadap Tayangan Hiburan di Televisi, studi di kelurahan Sekip Jaya Kota Palembang”. Dalam penelitian ini permasalahan yang ingin dilihat adalah bagaimana minat masyarakat menonton tayangan hiburan di televisi dan bagaimana pengaruh karakteristik social ekonomi terhadap minat masyarakat dalam menonton tayangan hiburan di kelurahan Sekip J…
There are various sources of information, one of which is mass media which is still very popular and survives in this era, namely television media. There are many shows and programs broadcast on television, such as news. This reaserch entitled the effect of reporting on bullying in school on parents anxiety levels. The focus of the news in this research is news about bullying in schools. The ai…
ABSTRACT Television and Digital Platforms have greatly influenced human life in this era. Likewise for the people of Ilir Barat Dua District, Palembang City at the convenience of watching. The purpose of this study is to determine the level of comfort of watching the people of Ilir Barat Dua District, Palembang City on digital platforms and digital television. The data obtained in this thesis i…
Perkembangan ilmu pengetahuan dan informasi yang akurat dan tepat berbanding lurus dengan perkembangan teknologi dan komunikasi. Salah satu media telekomunikasi yang paling efektif dalam penyampaian informasi, penerangan pendidikan, ilmu pengetahuan, teknologi, dan hiburan adalah televisi. Pengembangan stasiun televisi lokal SriwijayaTV ini bertujuan untuk meningkatkan standar mutu kegiatan pro…
YouTube media is a form of new media which is currently the most widely used in Indonesia in search of all things included entertainment. K-Pop is a form of the korean wave that is spreading rapidly among teenagers, especially teenagers girl. K-pop shows can be watched easily via YouTube media. Easy access to k-pop shows on YouTube has made more and more k-pop fans among teenagers. Teenagers ar…
The purpose of this research is to determine to find out how beauty standart and the meaning of beauty are explained in the reality show of Indonesia's Next Top Model from the position of subject, object and the readers with a discourse analysis by Sara Mills. This study used qualitative research methods discourse analysis by Sara Mills and the theory beauty myth hy Naomi Wolf. Data collection …
Penelitian ini berjudul “Pengaruh Efektivitas Iklan Layanan Masyarakat Tentang Covid-19 Di Televisi Terhadap Terhadap Penerapan Protokol Kesehatan Covid 19 Oleh Siswa Dan Siswi Di SMAN 6 Kabupaten Ogan Komering Ulu, Provinsi Sumatera Selatan”. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh antara efektivitas dari iklan layanan masyarakat tentang penyakit Covid-19 terhadap pen…
This study aims to find out whether or not there is an effect of exposure to free fire advertisements on television on the interest in downloading/downloading online game applications in SMP N 06 Prabumulih students and how big the effect is. The subjects of this study were 92 grade 7 students at SMP Negeri 6 Prabumulih. Quantitative data were collected through questionnaires, documentation or …
This volume presents a parametric, packet-based, comprehensive model to measure and predict the audiovisual quality of Internet Protocol Television services as it is likely to be perceived by the user. The comprehensive model is divided into three sub-models referred to as the audio model, the video model, and the audiovisual model. The audio and video models take as input a parametric descript…
Mass media is tools of communication is used by share on together, far and fast message or information on audience. Crash Landing On You is one of drama from south Korea which on romantic comedian genre, is liked by people and televised by Indonesian television media and streaming media. Goals of this research is to know what the influence of Terpaan in romantic comedian of Korean drama genre w…
Gojek is a technology company from Indonesia that serves transportation through motorcycle taxi services. Gojek has issued an advert for J3K: To Be Comfortable When Traveling Use Gojek which explains the comfort of driving during the pandemic by obeying the applicable health protocols. Gojek J3K Advertising: To Be Comfortable When Traveling Using Gojek are analyzed using the EPIC Model to deter…
The purpose of this research is to determine the meaning and position of the audience from the three reader positions proposed by Stuart Hall through the two video series of Vice Indonesia edition of “Break The Stereo” which discusses the stereotype of masculinity. This research uses a qualitative research method with reception analysis method. Methods of data collection using documentation…
Penelitian ini membahas mengenai bagaimana wacana dari isu kemiskinan yang disampaikan melalui media Podcast dan dengan unsur komedi. Penelitian ini menggunakan metode kualitatif dengan menggunakan teori analisis wacana kritis model Teun A. Van Djik. Berdasarkan 3 elemen yang terdapat pada teori Van Djik yaitu analisis teks, kognisi sosial dan analisis sosial. Hasil dari penelitian ini pada lev…
Penelitian ini ditunjukkan untuk mengetahui bagaimana sebuah fenomena kemiskinan diproduksi dan digambarkan melalui media massa. Program siaran yang diambil merupakan program milik Trans Tv dengan judul Air Mata Doa. Penelitian ini dianalisis dengan metode analisis semiotika model John Fiske yang dimana terdiri dari tiga level yaitu, level realitas, level representasi, dan level ideologi. Penel…
Penelitian ini bertujuan untuk mengungkapkan visualisasi femvertising melalui unsur sinematik pada iklan Nike What Will They Say About You. Penelitian ini merupakan penelitian deskriptif kualitatif dengan pendekatan analisis isi deskriptif. Analisis dilakukan dengan berpedoman pada teori analisis visual Gillian Rose yakni skema monaco yang juga akan dikaitkan dengan pilar pada femvertising. Pen…