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PEMANFAATAN APLIKASI TIKTOK SEBAGAI MEDIA KOMUNIKASI PEMASARAN PADA TOKO ILHA…
Perkembangan kebiasaan berbelanja konsumen yang sebelumnya konvensional menjadi “serba online” membuat penjual harus menyesuaikan dengan perkembangan yang terjadi tersebut dengan menggunakan media baru untuk kegiatan promosi dan penjualan mereka. Media baru TikTok yang sebelumnya sebagai media hiburan berkembang sebagai media pemasaran untuk para penjual online memasarkan produknya. Penelit…
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- xviii, 111 hlm.; ilus.; 29 cm
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- T1921482025
PERSEPSI MAHASISWA PROGRAM STUDI PPKn FKIP UNIVERSITAS SRIWIJAYA TERHADAP KON…
Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa Program Studi Pendidikan Pancasila dan Kewarganegaraan (PPKn) FKIP Universitas Sriwijaya terhadap konten berita hoax di media sosial TikTok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Subjek penelitian berjumlah 58 mahasiswa PPKn FKIP Universitas Sriwijaya yang dipilih sebagai responden. Teknik pengump…
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- xvi, 138 hlm.; ilus.; tab.; 29 cm.
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- T1930262026
PENGARUH INTENSITAS DAN DURASI KONTEN TIKTOK BERTEMA SKRIPSI TERHADAP SELF-EF…
This study aims to examine the effect of the intensity and duration of watching thesis-themed TikTok content on students’ self-efficacy in Palembang City. TikTok, as a short-video-based social media platform, is increasingly used by students as a source of information and motivation during the thesis-writing process. This research employed a quantitative approach involving 101 undergraduate s…
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- xvi, 100 hlm.; ilus.; tab.; 29 cm.
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- T1923732025
PERSEPSI MAHASISWA PROGRAM STUDI PPKN FKIP UNIVERSITAS SRIWIJAYA TERHADAP FEN…
Penelitian ini bertujuan untuk mengetahui persepsi mahasiswa Program Studi PPKn FKIP Universitas Sriwijaya terhadap fenomena tren #KaburAjaDulu pada media sosial TikTok. Penelitian ini menggunakan metode kuantitatif deskriptif, melibatkan 400 mahasiswa sebagai populasi dan sampel 200 mahasiswa dari tahun angkatan 2022–2025 yang ditentukan melalui rumus Slovin dengan margin of error 5% dan men…
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- xvii, 141 hlm.; ilus.; tab.; 29 cm.
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- T1909742025
PENGARUH EKSPOSUR KONTEN VIRAL TIKTOK TERHADAP IMITASI SIMBOL, GAYA KOMUNIKAS…
Social media such as TikTok is now a social learning space that encourages users to imitate viral trends that are developing in society. This study aims to analyze the influence of TikTok viral content exposure on symbol imitation, communication style, and identity expression in the Nakama Palembang community.The research method used a quantitative approach with one independent variable, namely…
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- xx, 269 hlm.; ilus.; tab.; 29 cm.
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- T1911932025
ANALISIS PENGGUNAAN APLIKASI TIKTOK UNTUK KOMUNIKASI POLITIK OLEH KEPALA DAER…
The meteoric rise of the social media platform TikTok in Indonesia can be attributed to its user-friendly interface, accessibility, and innovative features. Interestingly, political figures like Ganjar Pranowo have embraced this medium as an avenue for political communication, primarily for disseminating campaigns and public service initiatives. The current study, employing a descriptive quanti…
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- xviii, 90 hlm.; ilus.; 29 cm
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- T1398942023
EFEKTIVITAS TIKTOK PANDAWARA GROUP TERHADAP KEPEDULIAN LINGKUNGAN (Studi Terh…
This study aims to see the effect of effectiveness TikTok Pandawara Group on environmental concern among the students of the Faculty of Social and Political Sciences, Sriwijaya University class 2020. The method used in this research is associative quantitative, the data in this research was obtained using a questionnaire distribution method with a sample size of 99 respondents from the 2020 cla…
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- xvi, 71 hlm.; ilus.; 29 cm
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- T1394302023
KLASIFIKASI KOMENTAR JUDI ONLINE PADA TIKTOK MENGGUNAKAN METODE LONG SHORT-TE…
TikTok social media has evolved into one of the most popular digital platforms; however, its comment sections are frequently misused for the covert promotion of online gambling. The text disguise patterns employed by perpetrators render manual moderation mechanisms difficult and inefficient. This study performs text classification on online gambling comments. The method employed is Long Short-T…
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- xvi, 162 hlm.; ilus.; tab.; 29 cm
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- T1897252025
ANALISIS PERILAKU KOMUNITAS PENYEBARAN LGBT MELALUI APLIKASI TIKTOK
The purpose of this study is to analyze the behavior of the LGBT community through the TikTok application with the method used in this study being a qualitative method. With the support of 4 informants who were randomly taken to provide responses to the behavior of the LGBT spread community with 4 informants and using data collection techniques, namely documentation, interview, and observation …
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- ix, 86 hlm.; ilus.; 29 cm
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- T1528222024
MOTIF PENGGUNAAN APLIKASI TIKTOK PADA MAHASISWA FISIP PROGRAM STUDI ILMU KOMU…
This research has theoretical and practical benefits. The aim of this research is to determine the motives of Communication Science students at Sriwijaya University FISIP in using the TikTok application. This type of research uses quantitative descriptive research methods. By using the Uses and Gratification theory by McQuail. By distributing individual Communication Science students, FISIP, Sr…
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- xviii, 151 hlm.; ilus.; 29 cm
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- T1581772024
PENYELESAIAN SENGKETA PELANGGARAN HAK MORAL AKIBAT PENGGANDAAN VIDEO TANPA IZ…
Pengabaian terhadap hak moral pada video yang di unggah ulang pada aplikasi TikTok menunjukkan kurangnya kesadaran masyarakat maupun aplikasi Tik Tok atas eksistensi hak cipta terutama pada hak moral yang menyebabkan kasus pelanggaran hak cipta terus terjadi hingga hari ini. Penelitian ini bertujuan untuk menganalisis bentuk perlindungan hak moral pencipta dan mengetahui upaya penyelesaian seng…
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- xiv, 61 hlm.; ilus.; 29 cm
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- T1505752024
PENGARUH INTENSITAS MENONTON DAN INTERAKSI SOSIAL DARING PADA TREN MARRIAGE I…
This study aims to examine the effect of watching intensity and online social interaction on the Marriage is Scary trend on TikTok toward marital anxiety among Generation Z in Palembang City. The research subjects were 103 Generation Z respondents who actively use TikTok and had watched Marriage is Scary content, selected through a purposive sampling technique. Data were collected via questionn…
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- xv, 173 hlm.; ilus.; tab.; 29 cm.
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- T1848022025
PENGALAMAN PEMBELI BERTRANSAKSI PADA LIVE STREAMING TIKTOK SHOP (STUDI FENOME…
Live streaming TikTok adalah fitur siaran langsung dalam aplikasi TikTok yang memungkinkan pengguna, terutama kreator dan penjual, untuk berinteraksi secara real time dengan audiens atau penonton. Live streaming. TikTok Shop menjadi bagian dari gaya hidup digital mahasiswa yang aktif dan reflektif terhadap pengalaman sosial mereka. Tujuan penelitian ini adalah untuk memahami pengalaman subjekti…
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- xv, 98 hlm.; ilus.; tab.; 29 cm.
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- T1847472025
THE INFLUENCE OF STUDENTS’ HABITS IN WATCHING TIKTOK ENGLISH CONTENT ON VOC…
This study investigates the influence of students’ habits in watching TikTok English content on vocabulary enhancement among English Education students at Sriwijaya University. The objective is to determine whether students’ frequent engagement with TikTok contributes significantly to their vocabulary development and to identify the types of English content that are perceived as most effect…
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- xiv, 93 hlm.; ilus.; tab.; 29 cm.
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- T1851802025
PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP GAYA HIDUP MAHASISWA FISIP U…
This research aims to determine the influence of using TikTok social media on the lifestyle of Sriwijaya University FISIP students. This research uses associative quantitative analysis which has two variables. The sample in this study was 97 respondents, namely social science students class 2019, 2020, 2021, 2022, users of the social media TikTok. The sample technique used is purposive sampling…
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- xvi, 83 hlm.; ilus.; 29 cm
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- T1388582023
DRAMATURGI PENGGUNA MEDIA SOSIAL TIKTOK (STUDI PADA KONTEN KREATOR @BOBOHOPAL…
TikTok merupakan platform media sosial yang sangat digemari saat ini. TikTok dapat menjadi tempat untuk mengekspresikan bakat dalam diri seorang individu. Seperti salah satu konten kreator TikTok @bobohopalemabang. Penelitian ini bertujuan untuk melihat dramaturgi yang ditampilkan oleh @bobohopalemabang. Dengan menggunakan teori Erving Goffman, wawancara mendalam, observasi, dan dokumentasi. Pe…
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- xv, 106 hlm.; ilus.; 29 cm
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- T1399682023
STUDI KOMPARATIF PADA PELAJAR JURUSAN MIPA DAN IPS TERKAIT INTENSITAS PENGGUN…
Excessive and uncontrolled intensity of use of TikTok social media among students can have negative impacts such as causing academic procrastination behavior, among others; being late in submitting assignments, not doing assignments, copying friends' work and delaying time for studying. So that the learning process activities become disrupted and can potentially affect students' learning or aca…
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- xix, 147 hlm.; ilus.; 29 cm
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- T1429132024
SIKAP PESERTA DIDIK SMA TERHADAP DAMPAK APLIKASI TIKTOK DI KECAMATAN BELITANG…
This study aims to determine the attitudes of high school students towards the rise of tiktok applications in Belitang III District, Ogan Komering Ulu Timur Regency, this study uses a quantitative approach with a descriptive method, sampling uses a probability sampling technique of proportionate stratified random sampling and data collection is carried out through questionnaires/questionnaire a…
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- xiii, 90 hlm.; ilus., tab.: 28 cm
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- T502362021
UPAYA PENINGKATAN EKONOMI KELUARGA PENGRAJIN ROTAN MELALUI APLIKASI TIKTOK SH…
This study aims to describe the efforts to improve the economy of rattan craftsman families through TikTok Shop in Kelurahan Perahu Dipo Village, Pagaralam City. Type of research is descriptive with a qualitative approach. Data collection techniques with interviews, observations, and documentation. The subjects in this study were 6 rattan craftsmen in Perahu Dipo Village. The results of this st…
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- xvi, 115 hlm.; ilus.; 29 cm
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- T1063112023
PENGARUH INTENSITAS PENGGUNAAN TIKTOK TERHADAP PERILAKU BELAJAR SISWA KELAS X…
This study aims to determine the effect of the intensity of using TikTok on the learning behavior of class X students at SMA Srijaya Negara Palembang. This research is a quantitative study of the influence of the intensity of using TikTok on the learning behavior of class X students at SMA Srijaya Negara Palembang. The population used in this research was class X SMA Srijaya Negara Palembang to…
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- xvii, 94 hlm.; ilus.; 29 cm
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- T1218692023
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