This research focuses on discussing relational embeddedness and structural embeddedness in the marketing of palm sugar at the MSMEs Kups Palm Sugar Wanajaya. Social embeddedness in marketing palm sugar is manifested by the attachment between MSMEs and customers, apart from that it is also manifested by the attachment between MSMEs actors, palm sugar retailers, palm sugar suppliers. The aim of t…
The problem raised in this research aims to find out how Ibu Sum Nacik's Rimpi Pisang Sale is marketed via Facebook in Ujan Mas Baru Village, Muara Enim Regency. The research method used is descriptive qualitative with a case study research strategy. This research uses social action theory according to Max Waber. Research data was obtained from 4 main informants and 6 supporting informants usin…
The specialty of the radio which is auditive and can be heard anywhere becomes the main attraction of broadcast radio. These characteristics make radio a medium for promotion, especially for Small and Medium Enterprises. 97.5 Play FM comes with the Playbulous Edition program as a channel for Small and Medium Enterprises who want to introduce their business to a wider audience. The purpose of th…
This study examines the "Small and Medium Enterprise Development Program of Cassava Chips by the Department of Manpower and Transmigration as a Community Empowerment Business". This study aims to identify and analyze the processes and constraints in empowering the Small and Medium Enterprises Development Program for cassava chips of the PKK group which was carried out in Purwodono Hamlet, Batum…
This study aims to analyze and identify the effect of syariah financing, total manpower, dummy business location and dummy Covid-19 on sales turnover of SMEs in Palembang City. The data used are primary data obtained directyly from the field through a questionnaire. The method of analysis used is descriptive quantitative analysis and multiple regressions analysis with the Ordinary Least Square …
Penelitian ini bertujuan untuk menguji bagaimana pengaruh persepsi dan penggunaan informasi akuntansi oleh para pemilik atau pengelola UKM terhadap keberhasilan usaha mereka. Pemilik atau pengelola UKM yang menjadi sample pada penelitian ini adalah mereka yang direkomendasikan oleh Dinas Perindustrian, Perdagangan, Koperasi dan UMKM kota Pangkalpinang yang mana telah menerapkan pembukuan akunta…